CHIC Online Exhibition Has Made Brilliant Achievements, Digital Technology Empowerment Value Platform.

The 3 day, 1350 exhibitors, more than 130 online activities, more than 60 media real time reports, the total amount of visits up to 157403 times, this is the first CHIC online exhibition handed over the "report card".

　　 This year, it is a tough year for the clothing industry. Sales channels, such as shopping malls, department stores and franchised stores, have been running slowly, consumer demand has declined, and the spread of the global epidemic to the foreign trade market has made clothing enterprises and brands "struggling". They have been seeking various resources to explore business opportunities. Online live broadcast, traffic network red belt goods, high quality platform promotion, various micro merchants and friends circle marketing penetration and fission...... More new channels and new marketing models have become effective resources for enterprises at this stage, and have accelerated the innovation and transformation of China's fashion industry in the digital economy era.

　　 Against this background, clothing brands and enterprises urgently need more media and platforms for docking with new ecology, new channels and new models. The successful resources accumulated by the exhibition under the CHIC integration line and the successful experience of information exploration over the years have been "on the way". This is a positive attempt to digitally transform the exhibition, and it is also a pragmatic move to link business channels and resources. In such a special period, the CHIC online exhibition is open to the whole Chinese garment industry free of charge. As long as the enterprises have needs, they can get rich and high-quality resources here. This not only embodies the CHIC's mind and righteousness, but also conveys positive confidence and strength for the development of China's garment industry and enterprises.

　　 01 Precise platform for direct supply and demand

　　 Login to the "CHIC online exhibition" applet, just like entering the familiar CHIC Pavilion. The online exhibition hall is divided into fashionable men's wear exhibition, fashion women's wear exhibition, winter fashion exhibition, children's wear and school uniform exhibition, clothing supply chain exhibition, custom and professional wear exhibition, original design exhibition, trend brand exhibition, accessories, bags and footwear exhibition, global fashion exhibition ten exhibitions, 1350 high-quality brands and enterprises display their products and strength in the form of virtual space interaction, and at the same time, according to the big Clothing, down garments, skirts, T-shirts and other products in the product segments were segmented, so that viewers can stay at home and move their fingers to be able to find their partners in an intuitive and accurate way.

　　 CHIC online exhibition not only extends the quality of physical exhibitions, but also gives the platform more traffic and energy through the convenience of online docking. ?

　　 "15 years of professional production, sale, double-sided handmade coats, 350 thousand annual output, men's clothing 45%, women's clothing 55%, the main customer brands are ZARA, MANGO and so on, looking for wholesale market, electricity supplier live broadcast, net red live broadcast, stock, 8 days to turn the list." "Ready to carry out independent designer brand, looking for new and open shop that can cooperate, and the resources of the processing plant that can be co operated." This is a few of the hundreds of docking information displayed in the "business opportunity" section on the CHIC line. The supply and demand classes are clear at the moment. Every user can respond to the needs of interest online in real time, setting up the most direct bridge between supply and demand.

　　 02 Business climax

　　 The 3 day CHIC online exhibition, the 47 Commercial docking will become the cream of choice. The precise docking of covering well-known e-commerce platforms, designer brand collection stores, offline chain stores, online Red incubation companies, lifestyle experience stores, and overseas high quality traders has been enthusiastically pursued by all brands and enterprises, and has constantly raised the climax of cooperation.

　　 Tmall, Jingdong, NetEase strict selection, only products warehouse, necessary, set Xi and other well-known e-commerce platform all gathered here to find high-quality clothing and apparel product resources. And more brands and enterprises are also actively throwing olive branches, hoping to enter these flow trading platform. "Just now there are 115 people on the docking line, and the CHIC is too strong. I've been busy adding people, thanks to your platform's traffic. " After the docking meeting, the director of the product warehouse has gained numerous brand demands, and the docking of other platforms has been extended to one hour at a time, so that more companies can recommend their products.

　　 In addition to e-commerce platform, live with goods is also a hot marketing mode. Many of the brands and enterprises are willing to explore and try this kind of mode. As the "net red" promoter of Hangzhou's Micro spicy, China Trade and Henderson, the main network of red belt goods Suzhou's love, many well-known well-known brand shop brand Shang technology and other companies have attracted much attention in this online docking conference. Many enterprises that can achieve small single quick return and have good design strength hope to cooperate with them.

　　 In the second half of the epidemic era, consumers who are segregated from home will be back on the line. They will still be expected by many brands on the basis of strong traffic, department stores and shopping centers. Xu Jianfeng, director of red bean men's clothing, said that the red bean men's wear has adopted a brand-new affiliation mode, and actively expanded the layout of the three major regions, looking forward to cooperation. Gao Minwu, the 4cm designer brand leader who owns the original brand and agent to join the international fashion brand, is "drying" its product category and price segment at the docking meeting, so as to facilitate docking enterprises to understand and speed up the brand store's landing and flowering.

　　 "Offline store" is not only a collection of different brands of goods, but should be developed to gather channels, including wholesale, boutique sales, customization and so on. Designer brand collection shop HANATEBAKO director Jiang Shixiang said. Designer brand collection shop and lifestyle product integration store are the trend of offline shops in the future, and the abundance and diversity of categories also make more accessories and shoes brand find opportunities for cooperation. At the same time, deer island, Play Lounge, shopkeepers and so on have been warmly received by the enterprises.

　　 High quality international resources have always been one of the advantages of the CHIC exhibition. The organizers have held three Italy women's wear and buyers' butt meetings and a Pakistan children's wear conference to help enterprises engaged in foreign trade products to butt up international resources. In the live broadcast, more companies communicate directly with each other in English or Italian, and show their clothing and clothing products on the spot, allowing overseas traders to sigh that Chinese clothing enterprises still maintain strong vitality in such a special period.

　　 03 Smart sharing Carnival

　　 The 47 Commercial docking will bring many brands and enterprises to the harvest. Besides, there are 9 online business forums, 19 industry sharing sessions and 32 corporate live events, as well as Fashion Park and conch college related activities. At the same time, CHIC online exhibition also released the "2019-2020 China clothing industry development report" and the China clothing association custom Specialized Committee series, from the intelligent technology, industrial chain supply to the new retail trend, and other activities of the CHIC online exhibition drew a roadmap for the garment enterprises to help shape the business mode of the industry, providing the most practical and most popular business. Method and trend release.

　　 "The effect is even better than that under the line. 5 hours of live broadcast, 27 thousand and 600 people watch online at the same time." Aurora brand's live broadcast on the day is remarkable. And more exhibitors have also demonstrated their skills in deducing the new experience of online goods and live broadcast interaction. Hangzhou's poetry, Li Run alliance, Guangzhou thousand Yan, Shenzhen Ze she, Suzhou simple people, Shanghai Ling flute and other high-quality exhibition business brand, sharing the product mix in the studio, reading the new trend of color in the 2020 quarter, showing the new products, attracting many buyers and department stores channel docking.

　　 04 The value of the righteous mind

　　 "Thank you very much for the CHIC online exhibition platform. These two days have been exposed to many customers who sell inside and outside."

　　 "To participate in the CHIC online exhibition, we have established contacts with many online platforms, clothing Brand Company, live broadcast companies and shopping malls merchants managers, hoping to win a win-win situation with our national apparel partners."

　　 "Thank CHIC for organizing such a large-scale event. This is also a closed examination. Your organization has the ability to coordinate, mobilize and adapt. Even better than the offline harvest, I look forward to continuing the online exhibition. " ?

　　 "At such a special moment, CHIC has made every effort to contribute to all brands and enterprises. We are particularly touched by your feedback and understanding. In such a April, we saw a positive energy gathering of China's garment industry, which did not admit defeat and did not shrink back. ?

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　　 The three day is very short. This is a brand new exploration and attempt by CHIC. As Chen Dapeng, vice president of the China Textile Industry Federation and President of the China clothing association, said, "this is a historic day when CHIC founded 28 years ago. The first time the exhibition was moved online." What makes people moved is that the recognition of CHIC online exhibition is being enlarged indefinitely. Snowflake corporate feedback becomes the driving force and passion of CHIC, and it is also the biggest value of CHIC online exhibition.

　　 CHIC online exhibition has come to a close, but we have seen countless brands, enterprises and channels of clothing people constantly explore and break through in the predicament. Everyone's belief and footsteps will not stop. CHIC's original intention and purpose of providing pragmatic services to Chinese clothing brands and enterprises will not change. "The impact of the epidemic is temporary. The clothing industry as a basic consumer industry to create a good and fashionable life will not change its industrial nature. The trend of China's apparel industry to lead the world garment industry will not change." Chen Dapeng, vice president of China Textile Industry Federation and President of China clothing association, said we firmly believe that China's fashion industry has been restarted. In the future, let's work hand in hand and help us move forward.