Elie Saab Talks About The Epidemic: This Is Our Chance To Sort Our Thoughts, Calm Our Hearts And Find Ourselves.

Lebanese high fashion designer Elie Saab (Ali Szabo) recently shared his view on the new fashion industry crisis and the corresponding strategies adopted by his brand.

At present, Elie Saab and his wife Claudine are being quarantined in the home of Faqra mountain in Lebanon, Beirut. Elie Saab said, "the situation in Lebanon is not very good. For some time, we have been in a very fragile and turbulent economic and social environment, and the new crown epidemic has made the situation worse.

Epidemic situation is an opportunity for nature to give mankind.

Elie Saab still saw some positive effects from the business suspension of the epidemic.

He said: "I never had time or opportunity to sort out my thoughts, to think adequately, or to look at things in a more tranquil way from another angle. This period of isolation is an important period of introspection and contemplation. I am constantly stimulating creativity every day, and I am inspired by everything around me.

Elie Saab sees the epidemic as a test of nature to mankind and an opportunity for nature to give mankind.

He said, "whether you like it or not, nature is much stronger than ours." The epidemic is unusual. Perhaps several generations of people will experience a similar test, whether it is the concept of personal life or the concept of professionalism and work. It is a challenge. The earth must breathe in different ways and reduce pollution! This is really an opportunity to return to real and simple values. I appreciate this period of time. I think it is a chance to re recognize ourselves, and let us pay attention to the details. I really hope that during this time, everyone will have the opportunity to sort out their thoughts, calm down their feelings, and find themselves.

This is also an opportunity for the fashion industry, because "many people lose themselves in this industry". He said: "the pace of our industry has become crazy and mechanical: we are doing several series at the same time, so we lost the pleasure of every series. We are under continuous pressure, lose the pleasure of life, lose the pleasure of enjoying interpersonal relationship, and lose the pleasure of listening to others' opinions. Because of the fast pace of life, simple things lose their value, and their advantages become less and less valued. This is crazy. There is hardly any breathing time. Consumers are bombarded by novelty on the market and irrational consumption of products is a never-ending competition.

Elie Saab believes that the epidemic is "the opportunity to correct mistakes" in the fashion industry, which will open a new chapter.

Restart in a better state

Elie Saab said he was working hard to rebrand himself and his brand in a better state.

He said, "I will get rid of anything that may damage the quality of life. I will start again and get more fun in interpersonal relationships. I will keep my character: simple, humane, polite and insightful, so that things will not be complicating. "

He believes that the fashion industry must also "restart on a heavy and lightweight basis". Here, he stressed the concept of "restart": "when you restart, you must be very careful. We must ensure that quality is emphasized in all aspects. We can't ignore the stage that we have gone through, and then easily reboot as if nothing had happened. This reboot button should trigger a hopeful start. Create the unique experience of the brand, return to the value of the product itself, and endow it with eternal value.

Considering that the epidemic situation has been gradually controlled, Elie Saab and his team have begun to look ahead and set goals. "Our team is working on a suitable tactic and long-term strategy and will be put into practice immediately," he said.

About the next big show, which was scheduled to be held in Paris in September, Elie Saab said, "Paris is my second longest residence. I can't wait to go back to Paris to start work again. I hope that the industry can recover under the best conditions, and we will work together to make it work. I believe that the education and understanding of the new crown pneumonia will help to curb its spread and enable us to tide over the difficulties as soon as possible. "

About Elie Saab

Lebanese designer Elie Saab is 56 years old. He founded the same name in 1982. She was only 18 years old. Over the years, Elie Saab has been showing his fashion and clothing series in Paris.

In 2002, Hollywood movie star Halle Berry, wearing a dress designed by Elie Saab, brought back Oscar's little gold man, giving the brand a global reputation. Now the Elie Saab brand has been extended to bridal clothing, fashion accessories, glasses and perfume, and has been sold by nearly 200 Global Multi brand retailers and 9 independent stores worldwide.