Innovate Business Models And Integrate Multiple Formats. China Textile City International Fabric Sourcing Center Set Sail

Bree is big and big. In line with the development trend of the professional market and the demand mode of modern commerce, China Textile City has been promoting the market towards "open, fashionable, intelligent and high-end" in recent years, and unswervingly follows the road of high quality development. Today, China's textile city has a total market area of 3 million 900 thousand square meters, and 25 single market trading areas. The market segmentation is more and more refined, the atmosphere is more and more fashionable, the supporting facilities are more and more high-end, and the pattern is becoming more and more internationalized.

The international situation is changing rapidly. Only by continuously changing the pulse of the quasi industry can the market develop a lasting and vigorous vitality. In March this year, China Textile City West market transformation and upgrading project - China Textile City International fabric sourcing center was unveiled, absorbing the advanced design concept of the international large-scale commercial complex, integrating into the commercial features of hi-tech, information, intelligence, humanization and professional market. At the same time, in line with the development trend of the textile industry, supported by fabric sales on the 1-3 floor, through the 4 floor, we will create a "one-stop" service ecosystem closed loop by creating diversified layout formats such as trend publishing, original design, copyright protection, advanced customization, live broadcast with goods and foreign trade marketing.

China Textile City International fabric sourcing center is a new textile market for the traditional market area of China Textile City, and also a symbol market complex of China Textile City Cluster. The responsible person of the China Light Textile City Construction Management Committee said that after the upgrading and upgrading of the western market, it was named "international fabric procurement center", that is, it hopes to further integrate into the world and integrate into the world, so as to enhance the overall image and comprehensive strength of China Textile city.

Creative clothing in advance

Farewell to the traditional low value-added era, changing the development status of hated cloth, and now the Keqiao textile industry is under the blessing of fashion and creativity. However, it is the first time to introduce new formats such as fashion network organization, advanced customization and live center in China's textile city. In the 4 floor of the international fabric purchasing center of light textile city, the public service area composed of many enterprises such as setting up, Bai Si, Feng Yun Hui, Boya, China Light Textile City copyright service center and so on, extends the new fashion of fashion and creativity, endows the professional market with new value and fostering new economic growth points.

As a "POP global fashion network agency" project, it has 1 million 160 thousand designers, 600 thousand apparel business customers, and more than 90% of the country's brands. It is the "pioneer" of China's fashion industry. This time, with 600 square meters of large area, it will enter the international textile shopping center of Textile City, and will form a deep interaction with the market and serve the market industrial cluster.

According to Yang Lifu, general manager of Keqiao established circles, we should set up the 7 zones, including the inspiration trend center, the fabric library, the international fashion and creative exhibition and trading center, Keqiao exhibition hall Showroom, the salon, the trend broadcast studio, the boundary designer migratory bird station, and the joint creation of space. Information barrier, sharing and linking industry information, and creating the upgraded version of traditional market.

Before a smart screen at the center of inspiration, Yang Lifu demonstrated how to select one button, one button garment, fingers to slide gently, click on fabric, color, style and other options, and a high-end fashion garment was automatically generated. "This software can input the latest designer and household fabric, and it can be used as a key to make cloth, so that the fabric suppliers can see the effect of their own cloth after making clothes, and save the links of the previous proofing and tailoring." Yang Lifu introduced.

Shaoxing Pierre billon Textile Co., Ltd. is mainly engaged in high count worsted wool fabrics. In recent years, Shaoxing Pierre Polanmau textile and apparel Co., Ltd. has been set up for the extension of the industrial chain. Since entering the 4 floor of the international fabric sourcing center of light textile city, the general manager is still in frequent exchanges and discussions. "Next, Pierre billows will strengthen cooperation with the industry, with its strong trend forecasting capability and designer resources to enter the fashion industry, focusing on advanced private customization." Li Shang said.

With the improvement of various functions of the international fabric center in light textile city, such as the more and more business households that are still coming to communicate and interact with each other, the fashionable atmosphere of the market is becoming more and more powerful. China Textile City Construction Management Committee responsible person said, fabric is the fashion industry's source, China Textile City and the strong combination of the boundary, can form raw material base and designer platform deep docking and two-way transaction, let the fashion new format in the market to become a new normal.

Live broadcast is breaking the cloud.

In the current severe international situation, the real economy is more difficult. Only by actively adapting to the new changes, new formats and new trends, can we win the development opportunities in the post epidemic era. Nowadays, the online "take the goods" mode of cloud exhibition, cloud publishing and live broadcast is popular, providing a convenient way for enterprises to digitally transform themselves, and Keqiao textile enterprises have also launched "online battle".

Relying on the Internet mode, China Textile City International fabric procurement center has opened up a webcast video publishing center, providing free live broadcasting venues and equipment for more than 2000 operators. It also provides technical guidance for the global textile network of the textile city group and the live broadcast team of the online Textile City. Recently, more and more operators have come to the live center, and the number of online real-time users has reached the peak of 1000 people.

Li has recently received a enquiry call from a Hangzhou customer. There is much room for cooperation after that. The customer learned Pierre billon by watching the live broadcast. "This high count wool and polyester fabric, imported from Italy, has fine texture, soft handle and gloss, and has the ability to prevent pollution, oil and mildew resistance through technological innovation." the taste of sweetness is still good. Recently, the "2020 first cloud docking meeting" - "China South Korea autumn winter fabric special" sponsored by Limited by Share Ltd, China Light Textile City Group Limited by Share Ltd, is coming out personally. Recommend new fabrics and garments.

Through continuous sales channel innovation, Pierre billows showed strong resilience in the crisis. When the May Day holiday ended, it received an order of thousands of meters from old Korean customers, worth nearly 800 thousand. "Next, we will set up exclusive live rooms in the 4 floor of the international fabric sourcing center of light textile city. It is expected to run officially in late May or early June, and further expand the company's marketing channels through cooperation with online Textile City, jitter, and fast hand online platform." Li Shang said.

In the same way, Fengyun Hui, which is mainly customized for senior men's wear, entered the international textile purchasing center of light textile city and built an exclusive live room early. Sail against the current and retreat without advance. The international fabric center of light textile city has made many efforts to help operators to get out of the current difficulties and cater to the general trend of development. Through introducing new live broadcast formats, the operators have innovating and changing, and it also provides a new model for other market transformation and upgrading.

Open collaboration is global.

The special trade area of foreign trade is the important feature of the international fabric purchase center of light textile city, which is different from other markets. At present, nearly 80 large foreign trade companies such as Fumily, Kun Ming, wolf tooth and so on have been settled in the world. With the gradual resumption of production in some countries such as the Middle East, Southeast Asia, Europe and the United States, many foreign trade enterprises in the market have gradually returned their orders, leading the way to send positive signals for the revival of foreign trade.

Recently, the manager of Shaoxing Xin Ling Long Textile Co., Ltd., Wu Zhi, had just received 10 orders of football jacquard orders, and he was very busy every day. "The football jacquard fabric was started last year, and the order was tentatively scheduled for the epidemic. Now it has been finalized, though less than expected, but there will be additional orders as the market improves." Wu Zhixian said.

Xin Ling long textile main yoga clothing, sportswear, home clothing and other functional fabrics, in view of the current market demand, has also developed antibacterial fabrics, anti-bacterial headgear, ice sleeve and other new products, won the favor of customers at home and abroad. At present, processing orders for two factories in Guangdong and Keqiao are already full. Wu Zhixian told reporters that he was recently discussing a 100 thousand metre order of antibacterial jacquard fabric with Qingdao customers. The fabric will be made into an antibacterial mask for Japanese Kindergarten.

New markets, new starting points and new opportunities bring good news to many enterprises in the foreign trade monopoly area. The Shaoxing crystal dot Textile Co., Ltd., which is the main cotton and knitted fabric, has been on trial for 3 days. The turnover has reached US $1 million 200 thousand. At present, the order is full; Shaoxing pipebrand Textile Co., Ltd. in April, the foreign trade shipments increased by nearly 20% compared with that in March; the Shaoxing high valley import and Export Co., Ltd. has recently gained frequent contacts with foreign customers.

On the 4 floor, the foreign trade franchise area is pleased with the harvest, and the business operators downstairs are doing the same. The Chaoshan chamber of Commerce in Shaoxing brought together nearly 100 member enterprises to enter the market. In the market area and the four district, there were more than 100 outlets, mainly including yarn dyed fabrics, plaid and other men's shirt fabrics.

Shaoxing Ke Han Textile Co., Ltd. is one of the members of Chaoshan chamber of Commerce. Its main components include polyester cotton, polyester, viscose, super fine denier, modal and bamboo fiber. "China Light Textile City International fabric procurement center is a new modern market with perfect matching, good business environment and comprehensive service. Since the entry of customers, there are more and more customers coming to pick up and take color cards every day. We hope to grow with the market and expand global business." Li Haorui, general manager of the company.

China Textile City International fabric procurement center has "sophisticated" hardware facilities, "nanny" intimate service, diversified new formats layout, and has bright prospects for development. In the future, China Textile City International fabric procurement center will shoulder the important mission of leading the traditional market to the modern market transformation and upgrading, and promoting the building of the "international textile capital" in the new era.