One Year After Listing, GXG'S Parent Company Doubled Its Market Value To More Than 8 Billion.

One year after the Hong Kong stock market was launched, the price of the GXG fashion company mousse group doubled. Today's (May 28th) intraday rose to HK $9.04 / share, up 105% from HK $4.39 in May 27th last year.

According to the reporter's observation, since last week, the stock price of mosang group has risen three trading days, and has reached four trading days this week. As of the end of this afternoon, its share price has risen from HK $6.34 to HK $8.42 / share in May 18th, rising only 32.8% in two weeks. At present, the market value of the group is over 8 billion.

Combing the main clothing companies of Hong Kong stock, as of May 28th, the highest market value and share price were Shenzhou International HK $92.05 / share, followed by Anta HK $68.05 / share and Lining HK $25.65 / share, followed by 8.42 Hong Kong dollars / share, winner's fashion 8 Hong Kong dollars / share, Jiangnan cloth 6.65 Hong Kong dollars / share, and the remaining shares are below 5 Hong Kong dollars.

According to the annual report released by mousse group in May 15th, mosang group's revenue in 2019 was 3 billion 721 million yuan, down 1.7% from the same period last year. Among them, GXG revenue was 2 billion 356 million yuan, a year-on-year decrease of 6%; GXG jeans revenue was 650 million yuan, a decrease of 13.8% compared to the same period last year. Gxg.kids Revenue 598 million yuan, an increase of 54.4% over the same period; Yatlas revenue of 60 million yuan, a decrease of 38.1% over the same period; 2XU revenue of 16 million yuan, an increase of 11.4% over the same period last year.

Speaking of GXG, the most impressive impression of the outside world is the electricity supplier. In 2011, "double 11", GXG sales surpassed one of the top brands, and then led the men's clothing category. Reporters noted that in 2019, its electricity supplier income increased by 5.59% over the same period last year, and the proportion of electricity providers continued to increase to 38.3%.

Mosang group said that in 2019, the company extended the new retail business. At present, the number of intelligent stores has expanded to more than 120, and the number of fans has reached 13 million 500 thousand. Its production has been shortened from the order production to the delivery, and has been shortened to the fastest 7 days through the flexible supply chain transformation. The combination of online and offline can effectively increase the degree of consumption cohesion and further increase the consumption experience of members. In May 20th, mosang group also announced the launch of the "wise plan" to integrate all its brands into smart retailing, upgrade stores, marketing, shopping guides and members, and set up a single brand + group mall "6+1" small program operation matrix, which aims to enhance the operation capacity of private domain and realize the brand number intellectualization.

What has attracted much attention is that, at the end of last year, GXG received the right to operate Esprit, the old brand of Esprit, from the mainland market. Since February of this year, Esprit stores in China and the official website have cleared the stock through discounted sales, and announced that they will close stores in May 31st.

In the annual report, the mousse group also said that it will take full responsibility for Esprit's reinventing and developing in the mainland market in the future, so as to form a six fashion brand that meets the dress requirements of different consumer groups and covers the scenes of consumer life.