Red Beans And Foreign Trade Men! "Cloud To Cross" To Open Live With Goods Mode!

The "Canton Fair", which has been in operation for 63 years under the influence of the global epidemic, has been put on the cloud for the first time this year. It includes: the virtual exhibition area is set up, which provides all-weather online promotion, collection and docking, online negotiation and other services; the establishment of a fully space-time, interactive and directional 10 to 24 hours exhibitors' exclusive live room can provide immediate communication and interaction between the two parties; the first online platform is set up. The financial services area, for the exhibitors to customize exclusive financial products, and so on, a completely new way of opening is also refreshing.

In June 15th, this spectacular "Yun Guang Jiao" officially opened the curtain. As a continuous participation for decades. Clothing enterprise The red bean trade under the red bean group opened a self evolution and presented a new look for this special exhibition.

"Sample room" changed "Live Room" foreign trade personas "Li Jiaqi"

When the reporter came to the red bean Fortune Plaza located in Wuxi's East high-speed rail business district Foreign trade clothing During the sample room, the lighting, background boards, mobile phone rack and so on are well equipped. The scene is even more busy. Some people repeatedly practise the English commentary in the mirror, someone carefully ironing the sample of clothing, someone running to confirm the product data information, others are concentrating on testing the direct broadcast network signal.

"The environment is changing and our ideas must be changed. After the Canton Fair was changed online, we immediately adjusted the plan, and did a lot of work in setting up a live broadcast team, screening products, uploading pictures, and draining overseas customers." Zhang Hong, deputy general manager of red bean international company, said, "unlike the daily live broadcast, we need to skillfully use foreign languages and professional terminology to communicate in product introductions and business negotiations. Therefore, our anchor is actually our foreign trade salesman. From the past quietly till now, we are also a transition to our foreign trade people. Opportunities and challenges. "

In order to master the skills of salespersons without live experience, Red bean trade We also actively integrate resources and strengthen professional training. "To attract the attention of overseas customers, on the one hand, we are also in the perspective of businessmen, repeatedly trying to rub the key information into the contents of communication, including the overall introduction of enterprises, the characteristics of fabrics, and the advantages of production. On the other hand, we are thinking more about the audience from a screen, carefully polishing the script innovation and presenting the scene, focusing on guiding the" foreign trade anchor "shape. It's a natural and relaxed style of communication, fluent English expression, and a fresh and natural anchors image, so as to keep every live broadcast during the exhibition. Zhang Bo, head of the red bean Art Troupe, introduced.

After repeated training and adjustment, red bean has now formed 3 direct seeding teams, and has divided 4 groups of different styles of anchor groups.

"Offline" becomes "online". Touch customers can also. " Facing each other "

"Although this epidemic situation has brought the contact between us and customers from the offline to the online, we must achieve the same effect as the guests face to face talk." Dai Minjun, chairman of the red bean international company, said.

And to attract customers' eyeballs, innovative and innovative products are always the first element. Zhang Hong expressed great confidence in this. "During the epidemic, we did not stop the development of new products for the Canton Fair, focusing on the development and application of environmental protection, antibacterial and other functional fabrics, and launched a series of new clothing. At the same time, relying on many years of experience to build the fabric library, and the production and procurement plan that accords with the marketing characteristics of customers, red beans have established a deep friendship with many customers and gained deep trust.

On the line, the way to communicate with customers is also very critical. For the red bean foreign trade, with the help of this opportunity, we can better improve the communication system. Besides Google, its own official website and so on, jitter, Instagram, Twitter, Facebook and so on have also become an important communication platform for the red bean foreign trade people. During the live broadcast, as long as customers enter the live room and initiate chat, customer service will respond at the first time, chat with customers and respond quickly to adequate multilingual language.

Taking into account the needs of different customers, and the time difference between customers in different regions and countries, the red beans trade association will be divided into 40 different categories according to men's wear, women's wear and knitted fabrics, and it will be 12 hours a day for live broadcasts.

For such a "cloud Exhibition", red beans also attach great importance to foreign trade, and the combination of online and offline as a new direction for future foreign trade development. "Online trading has its unique advantages, such as high efficiency and low cost. In the future, we will increase our online interaction and communication with our customers, even with new products. We can invite customers from different countries to do similar products, and participate in the promotion through video or live broadcast, which is more than twice the result of holding similar activities under the line." Zhang Hong said.

It is the theme of the "Canton Fair" that "the world's largest trading Festival" is the theme of the "Canton Fair". As the oldest trade event in China, it is an innovation. It is also a transformation opportunity for enterprises. As a representative of red beans, private enterprises take the initiative to plug in the "Internet +" wings, change the traditional way of thinking and absorb new elements in the future global trade. Occupy a more advantageous position and role.