Contract With Alibaba, Anyang, Henan To Build Cross-Border Textile And Garment Industrial Belt

In June 10th, the Anyang municipal government signed a contract with Alibaba (China) Network Technology Co., Ltd., through the guidance of local textile enterprises to enter the global fast selling platform. The two sides will jointly build a "cross border electricity supplier textile and garment industry belt" in Anyang, and work together to develop the global textile and garment market.

Anyang is an important textile industry base in Henan province and even the whole country. At present, there are more than 8000 knitted garment enterprises in the city, of which more than 100 enterprises are above Designated Size, and 0 to 3 years old children's clothing production capacity accounts for 60% of the country's total. However, Anyang textile industry is also facing many challenges such as brand war and resource war.

AliExpress is Alibaba group's online trading platform for the global market. It was founded in 2010 and covers more than 200 countries and regions. It is China's largest export B2C cross-border e-commerce platform.

The two sides agreed in the agreement that they will promote Anyang's production factories and trade enterprises to enter the global fast selling platform and carry out branding operations, strive to create global brands and enhance the added value of the industry. In order to create in-depth cooperation between Anyang's "cross-border electricity supplier textile and garment industry belt" and jointly invest resources, jointly select third party service providers to sell quickly in Anyang area. The seller provides localization services, selects local benchmarking enterprises, and provides marketing, traffic support and so on through the fast selling platform after entering the fast selling platform.

"In the first 5 months of this year, Tmall's sales volume reached about 50000000 yuan, up 20% over the same period last year, and has already tasted the sweetness of the electricity supplier." Li Haitao, who is responsible for the signing of the Henan Hao Xin Clothing Co., Ltd., said that he had been looking forward to it for a long time. He said that he had always dreamed of pushing the brand of the baby clothing that he founded by himself. Now, having a platform, policy and market is the perfect time to "go to sea".

"The domestic cross-border electricity supplier's kinetic energy has not been completely released, and the" one belt along the way "construction is bringing new opportunities for China's cross-border electricity supplier. Cai Xiaohui, director of government affairs of Alibaba group, said that domestic brands and enterprises "cross the track to sea" can not only enhance their popularity and brand value, but will also inject new momentum into the development of foreign trade.