Textile Consumer Market Will Usher In A New Turn

Recently, the author visited the sales situation of the cotton textile market in a three line city, and realized the hope of the future, because the textile market consumption is the terminal of the whole cotton industry chain, "it is good, the whole industry will be good".

In a commercial street of a city in Yancheng, Jiangsu, the two brands of "home", "Mercury" and "Luo Lai", have been attracted by their elegant style and rich variety. These two brands of pure cotton products have always been the main body of the business category and quantity. They uphold and create the spiritual concept of pursuing the nature and leading the fashion of these two brands.

However, after the outbreak of the new crown pneumonia before the Spring Festival this year, the impact on the textile business and consumer market quickly appeared in people's daily shopping behavior. The shopkeeper of two stores told me that before the Spring Festival, it was the gold sales season for newly married young people to purchase room service accessories and clothing. The sudden epidemic not only delayed some young people's marriage, but also simplified their marriage. Because of the control of people's travel, the consumption desire to buy clothes during the Spring Festival was severely discounted. This phenomenon, which is almost "domestic unification", has been accepted by many businessmen and customers. The sales of "Mercury" and "Luo Lai" in a certain area are 20% in the first quarter of this year, because the discount is too high and the profit and loss rate is higher. To this end, these offline businesses with different brand reputation have survived under the double pressure of epidemic and online sales.

The shop owner told me that the operation was slightly off color in late February, and some young people who were married on the day of selection had begun shopping for bedding and clothing, but not many, and most of them demanded a discount. The shopkeeper never lets off a customer, even if he makes a slight effort to make the business. During the consumer protection day in March 15th, the "Mercury home textile" shop launched a "big price reduction and large sale" campaign. Please come to the "talk show" campaign. The boss said that during the epidemic, shopkeepers did not care about making money, leading fashion consumption, reducing inventory of goods, and getting through the difficulties of the epidemic was "real". Recently, these stores have pushed all kinds of sales promotion methods to start the market and heat up the fire by changing seasons, clearing up, discounting and prizes.

It is night time, but the brand home textile shops such as "Mercury" and "Luo Lai" on the main street are still brightly lit. The owner told us that home textile shops are not open at night except for supermarkets, and now they do not close until half past nine or ten. Although they do not have many customers, they reflect a mentality of facing the market, meeting challenges and helping consumers. And since March, the obvious upward trend of consumption has increased confidence and sales in the store. The sales of "May 1" in the two stores were even better than in previous years, because some men and women who had been married during the Spring Festival changed to May Day. And then a series of activities to start the market to promote sales, it is for the market a kind of refueling cheer and rendering momentum.

Thousands of sails on the side of the sunken boat. Facing the gradual warming of the textile consumer market, the whole cotton industry is a good consumer, is a confidence accelerator. Of course, the front-line shopkeepers also feel that there is a problem of adjusting the grade structure of products in the market after the epidemic. It is necessary to consider more consumers' affordability to the spinning and weaving products. There should be more diversified and diversified varieties, and the price is appropriate. At the same time, we should further promote the propaganda and guidance of the concept of cotton consumption, increase the share of cotton production and marketing, and create a quality, happy and happy life in a natural atmosphere.