Domestic Exhibition Industry Restart: Epidemic Promotes Exhibition "Transformation"

"Our exhibition in Suzhou has been successfully opened, and the machine tool show in Shanghai has begun to prepare for it, and it will take place in July." Tang Enchuang, a MICE team member of Shanghai Hua pin exhibition service company, told reporters that the Shanghai machine tool exhibition was originally held in February. It was adjusted to the July 1st because of the epidemic situation. It happened to be the first exhibition of Shanghai National Convention and Exhibition Center in 2020. According to Tang Guifa, President of Shanghai National Convention and Exhibition Center (Shanghai) Co., Ltd., since July, the Convention and Exhibition Center has entered a busy period, and there are about 45 exhibitions currently being approached. In the second half of this year, a group of ten thousand people will continue to take part.

In twenty-first Century, the economic news reporter also learned from the China trade group that several exhibitions in Shandong, Anhui and other places were returning to normal, including the 14 National Food Fair held in Ji'nan in June 30th. In the southwest and Southern China, there have been exhibitions since June.

As the exhibitions are reopening, Beijing, the fourth largest city in the country, is in a complex mood. Some of the exhibitions were originally planned to restart in the near future, but the 2020 Beijing international trend toy exhibition, which was originally planned for mid August, has been officially cancelled. Some meetings scheduled to be held in Beijing in 6 and July have also been cancelled or postponed. Wang Renchun, chief executive officer of Zhonglian Muni (Beijing) International Exhibition Co., Ltd., told reporters that the company's exhibitions were all scheduled for the end of the year. "I hope the situation will be better at the end of the year, and the exhibition will be held as scheduled."

Restart rhythm is different.

Just a week ago in June 10th, many organizers of the Beijing exhibition were delighted that Beijing is expected to launch. On the same day, the China building waterproofing Association announced that the 2020 China Waterproofing exhibition will be held in Beijing National Convention Center on October 28, 2020 -10, and the China Federation of metals and China Construction Metal Structure Association announced that the 2020FBC Expo will be held on October 29, 2020 -11 1 in Beijing China International Exhibition Center.

The two exhibitions were lucky to avoid the current epidemic. Other exhibitions were not so lucky. The national convention center planned to have three exhibition activities in July. Among them, the SME investment and financing fair was first held. It was held on July 4th -5. But because of the repeated outbreak of the epidemic in Beijing, it is likely to cancel the event. And then the two exhibitions are hardly optimistic. In August, the National Conference Center also had 7 activities waiting for the relevant departments to make clear statements, but enterprises have voluntarily declared the cancellation. In June 12th, the official micro-blog of "Beijing X Shanghai international trend toys show" announced the cancellation of the international trend Toys Exhibition in Beijing and Shanghai.

In addition to Beijing, the Convention and exhibition industry in other places has been resumed operation on the premise of proper protection.

In twenty-first Century, it was found that the main exhibition venues in various places were found to have been restored as scheduled from June, such as Chengdu, Suzhou, Ji'nan, Nanjing and other places. Cheng Min, a staff member of China trade group, told reporters that the exhibitions in Jiangsu, Shandong and Anhui have been rearranged continuously. The 14 national food fair launched in June 30th was originally planned in May. Now, we have adjusted the time, but the scale of the exhibition has not changed. The exhibitors are not much different from the previous ones. In Cheng Min's view, Ji'nan and Nanjing and other places to restore the exhibition's enthusiasm is very high, the local is also doing enough contingency plans, efforts to cooperate with the resumption of the exhibition economy.

The situation in Shanghai is also improving. It is understood that as early as May 12th, the Shanghai Convention and Exhibition Industry Association officially released the "Shanghai City Convention and exhibition industry new crown pneumonia epidemic prevention and control guide", the exhibition organizers strictly implement the main responsibility of the epidemic prevention and control, make full preparations for the exhibition, reasonably control the flow of people at the exhibition site, ensure the venue health, and closely guard against all kinds of risks, etc., which is equivalent to the exhibition industry. The industry has issued a restart signal. Therefore, a large number of exhibitions delayed by the epidemic in the first half of the year were actively renewed. The Shanghai machine tool exhibition, which was held in July 1st, became the first exhibition to be held this year by the Shanghai National Convention and Exhibition Center. Tang Enchuang disclosed that at present there are more than 1000 exhibitors. Although there are individual exhibitors from abroad and Taiwan, it is expected that the scale of exhibition will be smaller than in previous years. He also revealed that the exhibition in other parts of the company has been held as scheduled, such as the machine tool exhibition in Suzhou as early as the beginning of June.

Tang Guifa said that the Shanghai National Convention and Exhibition Center is currently meeting about 45 exhibitions. The Shanghai international advertising technology exhibition, the China International Food additives and Ingredients Exhibition, the eighty-third China International Medical Equipment Fair in April, the 2020 China International Elevator Exhibition in May, the Shanghai Hongqiao Expo in March, the China International grinding technology in June are introduced. Postponed exhibitions such as surgery and equipment exhibition have been confirmed for the second half of the year. The 6 exhibitions of Shanghai International Hotel and restaurant fair have also decided to move to the National Convention and Exhibition Center this year because of the lack of schedule in other pavilions.

Exhibition industry reform

So many exhibitions will be held in the second half of the year, will it become difficult to find a library? Cheng Min thought no, because some exhibitions had been postponed to the next year or even cancelled, and there was also a merger of small exhibitions and cost savings, so there was no shortage of venues.

However, a staff member of China exhibition network revealed to reporters that although online exhibitions were not going to be opened all over the past few months, the demand for online exhibitions was much higher.

How to do online exhibitions will replace offline exhibitions, which has become a hot topic recently. The online Canton Fair, which opened in June 15th, has given people an excellent viewing angle.

This is the first Canton Fair to be held entirely in the form of Internet. It is also the largest global trade event since the outbreak of the new crown pneumonia. Official figures show that 2.5 000 exhibitors, 1 million 800 thousand goods, hundreds of thousands of global buyers and millions of Chinese foreign trade personnel will be online for 24 hours in 10 days. All online exhibitions and interactions will test the strength of technology and new infrastructure.

"This may be a new trend and trend." Zhu Dongqing, Secretary General of the China building waterproofing Association, believes that technological development will promote new innovations, especially during the epidemic. A large number of online activities can fill up the shortage of offline activities. In May, the association held an online conference of about 200000 people. The conference market is acceptable to the new model and will bring new impacts to the industry.

However, Zhu Dongqing believes that it is too early for the exhibition industry to move online. He pointed out that online technology is not yet able to support huge demand for exhibitions, and the price is too high for exhibitors. "More importantly, the social functions of the exhibition can not be replaced." Zhu Dongqing pointed out that many people participate in social networking and information exchange. Online exhibitions and conferences are still one-way communication functions, which fail to meet people's need for social interaction.

Peng Qingzhi, chairman of the board of directors of Zhonglian Muni (Beijing) International Exhibition Co., Ltd. also holds similar views. "Online activities are usually a kind of project communication, but the exhibition under the line is a mutual and diverse exchange." Peng Qingzhi believes that the past exhibitions tend to sell, but now the exhibition more emphasis on social interaction, point of view collision. She pointed out that the exhibition is also evolving, where the fusion and presentation of technology and products on the spot can give participants a personal experience. So it thinks that online live broadcast is not necessarily the business model of the exhibition industry.

Wang Renchun believes that technology is improving, and in the future it is possible to provide more advanced online display methods, including 3D projection imaging. "Even if you can cast a person to communicate with you in real time, but he is lack of temperature," Wang pointed out that technology has always had problems that can not be solved, and these are the core competitiveness that the exhibition industry needs to build in the future.

"So we position ourselves as the provider of the solution and the constructor of the relationship." Wang Renchun said that the exhibition industry itself also needs to evolve to adapt to the challenges ahead.

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