Quantum Underwear, Hyaluronic Underwear, Garment Industry Also Began To Cut Leek.

With the increasingly difficult survival of clothing companies, marketing concept has gradually become the key way for them to harvest consumers: "quantum warm palace underwear", "beauty care skin yarn underwear", "hyaluronic acid fiber underwear", "graphene antibacterial underwear" and other concepts emerge in endlessly. Many consumers found that they became leeks after buying.

Fancy health care underwear

As a textile city, Shenzhen international knitting fair is an important gathering of clothing brands. In the hinterland of tiger sniffing Da Wan, we saw that many underwear brands introduced health products such as "Ginger warm palace trousers" and "quantum warm palace underwear". Among them, a "ancient Court Palace ginger warm palace trousers" was exhibited, exhibitors said: "this underwear is integrated with ginger essence, has the effect of heating and warming the palace, dispelling cold."

In Taobao, and many other business platforms, there are many underwear sellers who are selling "nest warming Palace", "warming the channels and dispersing cold", "delaying the aging of the uterus", "balancing endocrine" and even "relieving dysmenorrhea".

These exaggerated words seem to be the birth of "new technology", but production principles and technologies are nothing new.

Specifically, fabric production includes three parts: pretreatment, dyeing and finishing. The fabrics with special functions are called functional fabrics. Functional finishing materials include functional finishing agents such as far-infrared finishing agents, anti ultraviolet agents, elastic agents, wind proof agents, softeners, etc. Because of the low affinity between functional finishing agents and fiber fabrics, adhesives or bridging agents should be used to bind them, or to make functional finishing agents to film on fibers and prevent them from falling off.

Yao Yuming, a A textile chemical engineer of German American Chemical Company, explains that the production of warm palace underwear is to apply far-infrared finishing agents to fibers by dip coating or coating method, and far-infrared finishing agents can reflect infrared rays and reduce the heat loss of human body. At the same time, warm palace pants also use the principle of fiber moisture absorption and heat release, thereby enhancing the warmth retention effect.

As early as 2003, the Japanese clothing brand UNIQLO launched the HEATTECH thermal underwear with the principle of fiber moisture absorption and heat release. At present, the product sales volume has exceeded 1 billion, and has been the main product of the autumn clothing sales in autumn and winter in UNIQLO.

Yao Yuming also said that curcumin can open the human thermal nerve. If curcumin is applied to the human body, it will have obvious fever effect. Curcumin in fabric and fiber can also play a role, but the effect depends on the dosage added.

"Ginger essence" is a technology that is released or directly impregnated by microcapsules, added to the bridging agent and adhesive, but the dosage and quantity of the dosage added are not allowed. Yao Yuming said.

Besides ginger, quantum is also an important gimmick for businessmen to publicize warm palace trousers. "Quantum warm palace underwear" is also a popular exhibit at the needle Expo.

A "quantum warm palace briefs" introduces itself, "putting quantum chips into underpants, generating high-frequency resonance energy waves between the quantum and the human body, which can remove the dirt and thrombus in the human blood duct and exclude the outside body, thereby improving the human body's structural whirl. At the same time, the product can also help women relieve menstrual discomfort and achieve warm body emissions.

Yao Yuming said bluntly: "at present, high-end computers and mobile phones still use ordinary chips. How can quantum chips be used first in underwear? Plus a look at the quantum chip is a flicker, most of which uses silicon carbide to reflect infrared rays, but the heating effect is not obvious."

Quantum chip is the function of integrating quantum circuits on substrates and carrying quantum information processing. The application of quantum information technology has great potential. Both developed countries and developing countries have invested a lot of manpower and financial resources, but at present, the application technology of quantum information technology still has limitations. The quantum manifesto released by the European Union in 2016 shows that the application of quantum communication, quantum simulator, quantum sensor and quantum computer will take at least 5 to 10 years, or even longer.

From this point of view, "warm palace pants" can play the role of keeping warm and dispelling cold, but only to this end, the effect of "delaying the aging of the uterus", "balancing endocrine" and "relieving dysmenorrhea" sounds more like fantasy.

Magic beauty skin care clothes

Similarly, skin care products such as moisturizing and moisturizing products, skin tightness and other skin care products that are advertised by products such as "beauty care skin yarn underwear" and "hyaluronic acid black skin coating" are mostly "IQ taxes" collected by merchants.

Tiger sniffing the big bay hinterland noticed that the label of a pair of underwear displayed at the exhibition showed that the product was made of tourmaline technology and made of "smart beauty yarn that can maintain skin". It has the effect of "reducing fat accumulation, increasing skin tightness and smoothness, extra comfort and health". At the same time, the washing times had no effect on the yarn properties.

"Tourmaline is the first technology to manufacture piezoelectric ceramics. I really don't know how it works. 100% of the beauty yarn is the IQ tax. Many special functional finishing agents can be washed 20 times. Some fabrics suppliers only bought cloth from printing and dyeing mills, and they had little knowledge of production. Yao Yuming said.

In fact, it is not uncommon for clothing manufacturers to have skin nourishing effects, and customers for consumption are everywhere.

In October 2019, a red net owner at Taobao store put on the "hyaluronic black technology skin coat" and declared that "the skin coat added moisturizing hyaluronic acid, which can make the skin dry," and drying out the inspection report of the relevant organizations. During the pre-sale period, the sales volume of the products exceeds 30 thousand.

Yao Yuming introduced, "the production principle of hyaluronic acid black skin technology clothing" is that hyaluronic acid can absorb moisture in the air and water vapor emitted from skin metabolism, which can improve the hygroscopicity of clothes and achieve the effect of skin moistening.

Therefore, hyaluronic acid acts as a hygroscopic agent, but hyaluronic acid is soluble in water. It is necessary to add adhesives to make it more firmly attached to fibers and fabrics, and the adhesives contain formaldehyde and organic solvents, which will harden and harden the fabric.

Yao Yuming said that the market is not yet large-scale production of hyaluronic acid yarn, the use of a wide range of hygroscopic agents for "polyester polyether polymer", cost and performance are better than hyaluronic acid, "only hyaluronic acid for the public well known, many manufacturers as a gimmick, that is true, it may wash one or two times the performance has greatly reduced."

As for component content testing, Yao Yuming said: "in fact, any chemical Institute of a large scale university can do these basic performance tests, and measure element composition to do energy spectrum analysis."

Although the threshold for getting the test report is not high, the content of the assay is worth studying.

The tiger sniffed big bay hinterland reporter consulted a third party testing organization as a fabric manufacturer. The technology engineer of the testing agency, Xiaotian, said: "two years ago, there was no demand for this kind of testing. The two years began to take place, and the products of customers added hyaluronic acid." She mentioned that the content of this functional fabric's skin care ingredients is very low. It may add a few drops to a ton of fabric. It's just a kind of exaggerated propaganda means of the business.

Xiaotian also reminded reporters that at present, the state has not issued relevant regulations on the production of functional fabrics, and does not specify the content standard of ingredients. "Sales may be too good to encounter counterfeiting, counterfeiting can seize the key words of product publicity, need to bear legal liability or lose money."

Not all are gimmicks.

Health care products, skin care and other functional textiles are not effective, but not all functional textiles are gimmicks.

Yao Yuming said that common functional textiles can achieve moisture absorption, sweat, antibacterial, anti-virus, aromatic, mosquito repellent, anti ultraviolet and other effects, such as waterproof clothing, fast drying fitness clothes, anti-static clothing, sunscreen clothes and so on are more credible.

"The function of clothing depends on finishing agents. These finishing agents are very cheap." He mentioned that the market price of antistatic additives is 1 kilograms a few yuan, the most expensive finishing agent is more than 100 yuan, and a garment needs only a few grams of additives to achieve the effect of antistatic.

In the summer of summer, many brands have introduced "ice cream underwear", "ice silk breathable underpants", "ice feel super soft underwear" and other seasonal products.

Yao Yuming analyses that these products use silicone oil for good thermal conductivity and softness, impregnated with silicone oil and dried. "Ice feeling silicone oil market has sold a lot, during the epidemic mask masks uncomfortable, and some manufacturers buy ice feeling silicone oil additives, used on the mask to reduce itchy feeling and discomfort."

In addition, "graphene antibacterial underwear" has also become a popular product in the exhibition.

It is reported that graphene is a two-dimensional honeycomb crystal with only one atomic thickness (0.334nm). It is the thinnest and most robust material in the world. Graphene can encapsulate bacteria and isolate them from the external environment, so that bacteria can not absorb nutrients to achieve bacteriostatic effect.

Graphene obtained through different preparation methods also has different functions, and the price is also tens of yuan to 10000 yuan. Yao Yuming said: "poor performance but cheap graphene can only be used in products with low purity and performance, such as graphene antibacterial underwear, but such products are sold at least one hundred or two hundred pieces."

But he also mentioned that the current market graphene antibacterial underwear is mixed up, most businesses add graphene content is too small, it is very difficult to play the role of antibacterial, fried concept is also a lot of gimmicks.