Exclusive Interview With Mr. Zhou Shikang, Dean Of Hong Kong Institute Of Fashion

It was founded in 1990 by the Hong Kong and Guangzhou garment Institute. It was founded by the Hong Kong and Guangzhou government as well as the earliest influential institutions in Guangzhou and Hong Kong.

The school has trained numerous excellent designers for the clothing industry in the special zone, and enjoys certain influence and discourse power in domestic professional colleges. Of course, it can provide a continuous stream of designer talents for the majority of production enterprises. It is necessary to recommend a famous person who is well known for his achievements. He is the founder and head of the Hong Kong Institute of fashion Shikang, a capable and connotative Academic President, communicates with him to understand the repositioning of designers entering the digital development period. From reform and opening up to the present 5g era, designers gradually step into the front desk from behind the scenes. With decades of industry experience and exploration, President Zhou expressed his own independent opinions.

　　 For the industry positioning of future designers, President Zhou has pointed out the way for you and for those new design talents who have just entered the society. I believe that after you have seen the interview dialogue between the editor of world service website and President Zhou.....

The following is arranged according to the content of the conversation between the world service network reporter and the Dean Zhou Shikang of the Hong Kong Institute of fashion, so that you can not easily view the video dialogue.

Thank you very much The headmaster is in his busy schedule to accept an interview with our world clothing, shoes and hats website. First of all, you should introduce yourself and say hello to the global members of our platform,

　　 President Zhou I'm Zhou Shikang, President of the Hong Kong Institute of fashion!

　　 World Service: can you give us a brief introduction to the scale of the Hong Kong Institute of fashion

President Zhou: our Hong Kong Institute of fashion was established in Hong Kong in 1990. It is a professional fashion Institute. It has been running for 30 years this year. It has branches in Shenzhen, Guangzhou, Changsha and Wuhan. Then we should say that Hong Kong Institute of fashion is the first to enter the special zone since the reform and opening up. In 1993, we participated in the training of talents in Shenzhen in the tide of reform and opening up. Therefore, in the development of Shenzhen's clothing industry, we have trained more than 60000 talents of various types for the development of Shenzhen's fashion industry, and also provided talent support for the upgrading and development of Shenzhen's garment industry.

　　 WFS: OK, thank you. We know that you are not only the president of Hong Kong Institute of fashion, but also the president of Shenzhen Fashion Designers Association. You are an expert in this industry. We would like to know what you think of the future development of this industry

　　 President Zhou Last year was 40 years of reform and opening up. It should be said that the reform and opening up has provided us with a very good development opportunity for foreign-funded enterprises and mainland enterprises. Through 40 years of development, we can see that Shenzhen has become a world-class design capital and fashion city. This can not be separated from the good policies of the party and the government, so that we can play a useful role. Last year, Shenzhen will take on the mission of building a socialist industrial cluster in Shenzhen, which will be granted by the central government as a model for the development of Shenzhen's clothing industry in December. As the earliest design city awarded by the United Nations, Shenzhen has made great strides this year. As a designer association in the pilot demonstration area, we should bear this historical mission and cultivate more designers with world thinking, world vision and world innovation ability to boost the upgrading and development of our industry We hope that in the future, more local designers in Shenzhen will go to the international stage and design more products with world quality to meet the needs of consumers.

　　 WFS: OK, thank you. As the president of a college that delivers so many excellent designers to the society, what kind of port do you think the future designer will be in this industry chain

　　 President Zhou Designer is the core power of a product design innovation. Any good product we have must have a good designer, so the designer is also called the soul of a product, so the designer is very important. Although China has trained many outstanding designers, I personally think there is still some distance from the design innovation of world brands. Therefore, whether from the perspective of clothing colleges or associations, we will vigorously cultivate new generation of designers, let more designers arm their minds, and let more designers have design ideas and designs The ability of thinking and design innovation, because now the country promotes the Internet, and now is the digital age, we need to arm us with technology, so that we can be invincible in the field of design innovation.

　　 Worldservice: OK, thank you. As you said just now, it is the digital era. In fact, with the advent of 5g era, digitalization has become the core of an industry. In your opinion, there may be changes in the relationship between enterprises and designers. Where do you think their relationship should develop or how

　 　 President Zhou I have done some research for a long time. I personally think that the future industrial development should be Trinity, that is, an enterprise with a brand will make a brand operation plan, another one is a processing enterprise, and another end is a designer. Because the designer basically serves the enterprise at present. Now the enterprise is basically the trinity of design, R & D and sales. So from the perspective of future development, designers should gradually separate from clothing enterprises and establish their own design studio, because designers should be a team with innovative ability. But if you serve an enterprise for a long time, then his thinking will be constrained, because from the brand company, for example, my positioning is a certain style, you must follow my style, then It means that as a designer, you have to follow the product orientation, and then some creative thinking will be erased. This will develop from the future, especially the designers after 90 and 00 will be more personalized. Therefore, many designers will come out to do some studios alone. Of course, it will take a growing process. In the future, he will only be responsible for the sales supply chain and brand building. Maybe he will provide outsourcing services in the product R & D. in fact, this is very popular in the world. He will hand over the R & D of this new product to a third party for outsourcing services. Or, there are some of them called buyers. Then I will contact some special designers If a studio or a clothing research institute or a clothing design and Innovation Institute buys some new products, they have their own brands, including sales channels, and they will send them to their manufacturers for production. In fact, from the perspective of the world pattern, for example, a Boeing aircraft will not be all its own products. Now there are many products with trademarks And channels, I buy third-party products for OEM, and then I process and then send them to others. After that, the clothing industry should also be like this, because as far as Shenzhen is concerned, as a design city, it is more likely to focus on product R & D innovation, including brand building. Processing may be separated from Shenzhen, because the cost of Shenzhen is relatively high, it will be moved to Jiangxi, Sichuan, Henan, Hebei or other relatively backward or relatively low production costs of some related provinces and regions. Because Shenzhen is the capital of design with a high cost ratio, it may focus on two aspects: one is talent construction, the other is brand Therefore, in order to build a world-class fashion city and Design City, our municipal government has also issued a lot of talent introduction policies, talent training policies and talent incentive policies. Therefore, in order to have more outstanding talents, he will go to Shenzhen and serve Shenzhen to promote the upgrading and development of the entire industry in Shenzhen. Only in this way can we become a real one World class fashion capital.

　　 Worldservice: OK, thank you, because you are the most distinguished VIP of our platform, and then an expert in this industry. So we would like to ask you how do you think the close cooperation between our platform and the universities

　　 President Zhou As a media department. I think publicity is very important. A good product and a good character need the media to carry out positive communication and publicity, and establish a positive image. I think it is very necessary because in the Internet age, many vulgar networks, including we media, are flooding the whole society. I think the relevant departments should clean up this uncivilized phenomenon. We hope that the media with positive energy can publicize our good social fashion more. As garment people, what I have been advocating is that the civilization of the society starts from the clothing civilization. A fashion city must be a civilized city, and a civilized city will also be a fashion city. So why are we I go to Europe every year because of its fashion and consumption, right? So Shenzhen will build a world-class fashion city in the future. The fashion city must be a consumption center, a design center, a consumption center and a tourism center. Therefore, I personally think that the construction of Shenzhen demonstration area in the future will soon be in the forefront of the world.

　　 Worldservice: OK, thank you. Thank you again for your interview with us today. On behalf of our global members, I would also like to thank you for your opinions and opinions. Our platform will continue to serve all enterprises and colleges. Thank you.

　 World service website: As the president of Shenzhen Fashion Designers Association, can you talk to us about the future development of the platform

President Zhou: as a fashion designer association, it is also a big family of designers. As an association, how to serve its members and enterprises, and how to make designers have better growth space, we have been holding Shenzhen International Fashion Festival since 15 years ago. The big platform of fashion festival includes international fashion design competition, college model competition, fashion design skills competition, and comprehensive design Global fashion index release, global fashion city forum and a series of activities. As an innovative city, I hope to take this responsibility and let more international designers and international clothing brands come to Shenzhen, understand Shenzhen and serve Shenzhen. As a designer association, designers will organize exchanges every year It is also our duty and responsibility to go out and communicate with major cities, so that more designer products can enter the shopping malls. At present, we want to create a Shenzhen designer, a collection platform, crowdfunding and maker space. In the process of development, designers should be said to be weak. Because designers are different from enterprises, they are individuals. How can we serve designers so that designers have better development space and development platform, so we are now supporting designers Enough for better and more healthy and rapid development in the maker space, we are now preparing to build a designer collection platform on the first floor of our school, so that more designers can bring some works to our platform to help them publicize, report and promote. At the same time, for designers who need funds, we can help them raise some investors and raise more development funds for our designers Kim. As a design talent, his focus is mainly on design innovation, which is lacking in self packaging and self-management. Therefore, as a designer association, how to package and publicize designers, so that our designers can have a healthy and rapid development road. At the same time, we will help designers who are willing to start a business. Helping is how to break through the bottleneck in the face of difficulties. Second, in fund-raising, we will introduce some investors to help them We are going to set up a collection of designers in Shenzhen in major cities across the country. In the past, designers worked alone. One person went out to start a business. One person brought the products into the shopping malls. It is very troublesome to talk about cooperation with customers. Now, we are going to take our entire designer team into the major shopping malls across the country and establish a new one Our Shenzhen designer platform and a service system should better serve our designers, so that our designers in Shenzhen can develop rapidly and healthily, let designers assist and help them in the field of product innovation, so that they can better serve the design market and the consumer market.

　 WorldCom: we know that the Hong Kong Institute of fashion has passed through 30 years. It is the first year of life. We would like to know what layout and development plans Hong Kong Institute of fashion will have in the future

　 President Zhou Our Hong Kong Institute of fashion is 30 years since its establishment. Looking back on the past 30 years, we have taken the road of being professional, refined and strong. Moreover, we have a purpose of implementing the strategy of famous schools and building a famous teacher project. In the next 30 years, we need to make great efforts to cultivate a group of designers with higher level, international career and international innovation ability. Now, many college students are still lack of practical ability after three years and four years of study. Therefore, our future development is mainly to do deep processing of talents, because the Hong Kong Institute of fashion makes great efforts As a characteristic college, it mainly focuses on training medium and high-end women's clothing brand designers and skilled talents. We should have a qualitative leap in the next 30 years. Previously, we should pay attention to the total amount. So I will win from the quality in the next 30 years. Let more on-the-job designers and on-the-job technical workers have a room for improvement. In fact, in my opinion, every designer has great potential to tap. In this fast-growing society, you can't enjoy a lifetime of knowledge by reading three or four years of college. Now the requirement is lifelong learning. As a designer, we can constantly improve our professional thinking and service skills, so that we can learn more from our own professional service platform Social services. This is also what we want to do in the future, and also a mission that we should carry, which is to cultivate more high-end talents and cutting-edge talents to serve the society, and let more Chinese consumers wear their own brand-name clothing with international level.

　　 World Service Reasons for recommendation:

After 30 years of development, the Hong Kong Institute of fashion has accumulated the spirit of social responsibility with colleges as the cultural carrier and serving the industry as its own responsibility. It has trained numerous excellent designers and made great contributions to the domestic clothing industry. As a Hong Kong person, we can cultivate talents for the society and the industry for decades, which is worthy of our respect The reason why we recommend to you is that we are a great country with thousands of years of cultural heritage. We highly value excellent enterprises and talents with craftsmanship spirit, especially at present. Let's hope that Hong Kong Institute of fashion can, under the leadership of President Zhou Shikang, better play a leading role in the development of the industry under the leadership of President Zhou Shikang and the advent of the information digital 5g era Use it!