Keqiao: Some Textile Foreign Trade Enterprises "Break The Ice"

Since the beginning of this year, China's exports have been seriously affected by the new epidemic situation of pneumonia. However, it is meaningful for enterprises to take the initiative to ask about the price of textile products in March

"Clothing world textile": overseas direct broadcast sales Road

Live delivery with goods is a new outlet. Hu Xiayan, the person in charge of Shaoxing YiTianXia Textile Co., Ltd., started overseas live broadcasting through Alibaba international station, instagram, Facebook and other network platforms, in order to expand the new sales market of her own products.

As a foreign trade enterprise that produces fashionable women's wear fabrics, especially focusing on the development of fabrics and printing patterns, "Yitianxia textile" has long tried e-commerce live broadcasting, but they have focused on overseas live broadcasting at the beginning. "Our customers are basically foreign businessmen. Overseas live broadcasting can receive them more accurately," Hu said. She seldom promoted a specific product in the live broadcast. She spoke fluent English, but she introduced companies and product categories. "First of all, we should absorb powder and screen out a group of real buyers. They will be the main purchasing force of live broadcast products in the future."

It is precisely because of its clear positioning that "Yitianxia textile" recently attracted some customers to make product inquiries through e-mail through overseas live broadcasting. One of the Philippine merchants also placed an order for nearly 70 tons of printed fabrics.

Recently, Hu Xiayan is participating in textile live training lectures to further improve the professional level. "Overseas live broadcasting is definitely going to be done all the time, accumulating popularity and traffic, and finally" cashing in "into orders." Hu Xiayan has a clear plan for the future.

"Yangshi textile": expanding the market of functional products

Shaoxing Yangshi Textile Co., Ltd. is one of the earliest textile foreign trade enterprises in Keqiao district to take the road of functional and differentiated products. It has been dealing with outdoor sports brands in Europe and America all the year round. During the epidemic period, the company's foreign trade orders were basically in "suspension", "sending e-mail to customers can not be reached, many local stores and shops are closed." Zhang Bin, director of the company, recalled.

However, this "dilemma" began to break in May this year, and the company has received new orders from its old customers. Zhang Bin still clearly remembers that in May, the first order came from a businessman from Serbia and ordered functional jacket fabrics of about 200000 yuan.

With the improvement of the epidemic situation in Europe, with years of adherence to the foundation of high-end differentiated products, "Yangshi textile" then received more than 10 orders.

During the "dormant" period of the epidemic, "Yangshi textile" has not stopped developing new products. At present, the company has developed a number of strong antibacterial and antibacterial fabrics. Zhang Bin, who is now developing new concepts of antibacterial products in the market, is paying more attention to the development of antibacterial products in the future

Creating core competitiveness of textile products

Shaoxing Aixiu import and Export Co., Ltd. mainly exports its products to Bangladesh. On the day of the interview, a Bangladeshi businessman was placing an order for 600000 meters of polyester fabric to "Aixiu textile".

600000 meters is not a small number. Why do merchants place such a large order directly by telephone? The secret lies in this fabric. Originally, as a key product of "Aixiu textile", the fabric ordered by Bangladeshi merchants was developed and listed in 2012. At first glance, this fabric is very similar to cotton fabric, and the handle and texture are no different from that of cotton product. However, it is a solid polyester fabric.

With the advantages of all polyester material, such as wear-resistant, easy to wash and dry, not easy to deform, low-cost and high-quality, once launched, the fabric is welcomed by Bangladeshi merchants, especially suitable for making local student uniforms and workers' work clothes. "From 2012 to now, this polyester fabric has been exported for nearly 20 million meters. This fabric really helps us open and stabilize the Bangladesh market." Yang Zhihua, the person in charge of the enterprise, said.

Yang Zhihua said that although there is still a big gap between the orders received now and the past, they are also making use of this time to develop new products. "Many businessmen in Bangladesh have recognized the" Aixiu "brand, and we also hope to develop more representative products to further stabilize the market and seek new breakthroughs in stability."