The Clothing Market Is Likely To Evaporate 400 Billion Yuan This Year And Its Scale Will Shrink By 15%

With the outbreak of new crown pneumonia this year, in addition to the catering, tourism and film and television industries, which are recognized as the most seriously affected industries, there are still some other industries that have suffered heavy losses, and even are experiencing a "great retreat" rarely seen in history, such as the clothing industry.

It is understood that the mainland clothing industry is experiencing the most serious "big retreat" since the reform and opening up. Some experts predict that the overall revenue of the clothing industry will decrease by at least 400 billion yuan (RMB, the same below), and the overall market scale will shrink by 15%. Most clothing brands will face risks. At the same time, clothing listed companies almost uniformly forecast a sharp decline in performance or loss in the first half of the year. In addition, due to the squeeze of market demand, the price of upstream raw materials once hit a new low, which is still hovering at a low level.

According to the data of the National Bureau of statistics, affected by the shrinking terminal demand, the industrial added value of the clothing and clothing industry and the household textile industry decreased by 12.8% and 10.6% respectively from January to May. From January to May this year, the retail sales of clothing, shoes, hats, and knitwear fabrics of units above the national quota in mainland China decreased by 23.5% annually.

After decades of rapid changes in China's clothing industry, such as low-end clothing industry and high-end brand management, experts pointed out that the low-end clothing industry and high-end brand management had to accelerate the development of low-end clothing industry 。 He believes that the clothing industry is difficult to get out of the development dilemma in the short term, and the industry adjustment will last for one to two years. During this period, the backward production capacity will be eliminated, and the strong will continue to be strong. The domestic clothing industry in mainland China has gradually begun to move from extensive type to fine type.

In addition, the chief information officer of Shanghai International Cotton Trading Center pointed out that if the clothing consumption is not good, it will inevitably form negative feedback on the upstream raw materials, and then there will be a sharp drop. This year, cotton, chemical fiber raw materials and other upstream textile raw materials all hit a new low in recent years, and chemical fiber raw materials have even reached a new low in history due to the sharp drop of crude oil.