Textile Enterprises: First Through The Off-Season, And Then Through A Long Period Of Repair Period!

Missed the textile industry in March and April, this time did not miss the textile off-season of July and August! The epidemic led to the lack of orders and the traditional off-season, which made the whole textile market become abnormal calm since July, the start-up rate continued to be low, grey cloth inventory increased steadily, and orders disappeared. Occasionally, there are a few proofing, small vats, and most of them end up dead. The whole market can be said to have no bright spots to look for!

However, it is not the result that the textile market wants. The lack of hot spots and popular products makes textile enterprises lose their guide to action. A large number of conventional and ordinary fabric varieties are produced, and the unlimited large amount of working capital is occupied to accumulate grey fabric inventory. As a result, textile enterprises that fail to wait for the peak season to arrive are struggling to survive or compromise with fate?

Shaoxing printing and dyeing factory: reduce dyeing fees and ensure production self-help, with orders down about 30% compared with the same period last year

July is the hottest month of the year. In the dyeing and finishing workshop of English printing and dyeing Co., Ltd. in Binhai New Area, Shaoxing, the indoor temperature is not as high as expected. "The current situation is even more severe than in January to March. There are fewer machines running, and the temperature in the workshop is not so high," the deputy director of English printing and dyeing production department told reporters. It is the off-season of domestic market, and the foreign market has not improved due to the epidemic situation. Therefore, the overall operating rate of dyeing plants is very low. He also heard that dyeing factories even give employees a one or two month holiday The pressure is enormous. "In order to maintain the factory and let the workers have work and food, our boss decided to reduce part of the processing fee and attract some customers." Bian said.

It is understood that this year, affected by the epidemic situation, the impact on the entire textile industry is very big, and the business volume of each link is low due to the lack of orders. The same is true for printing and dyeing factories. The operating rate has been insufficient for a long time, and the daily warehousing volume has dropped from 1 million meters to 2.3 million meters.

In such a situation of lack of orders for a long time, some dyeing factories, by lowering the price of dyeing fees, maintain the basic operation under the competition of "more monks and fewer employees", and keep customers alive and live for a long time, which is the most important thing for these dyeing enterprises this year.

"The production capacity of our Keqiao printing and dyeing cluster is global, and the export processing of printing and dyeing enterprises here accounts for more than half of the total processing capacity. However, in the first half of this year, the whole European and American markets, the Middle East market and most of the African markets were basically closed. More than half of the orders disappeared, and the pressure can be imagined. Therefore, the decline of dyeing fees is inevitable. " Wang Wenjun, general manager of Shaoxing English printing and dyeing Co., Ltd., estimated and told the reporter: "the original dyeing fee of 2 yuan / M may now be only 1.3-1.4 yuan / m, which is about 30% lower than that of the same period last year.".

According to the latest data report of China printing and dyeing industry association, from January to May of 2020, the output of printing and dyeing fabrics of printing and dyeing enterprises above designated scale will be 17.612 billion meters, with a year-on-year decrease of 14.46%. The export situation of printing and dyeing products is still grim because the epidemic situation in foreign countries has not shown obvious signs of improvement. However, the situation of epidemic prevention and control in China is good. With the continuous release of domestic consumption potential, the domestic demand market shows an obvious recovery trend, and the decline rate of output from January to May is 1.40% month on month.

Jiangsu and Zhejiang have already surrendered to the market

This year, the most obstinate textile factories of all kinds. In the first half of the year, even if there is no order, most weaving mills still maintain a high operating rate, even full open state. But the lack of orders, grey cloth can not flow to the downstream, no matter how strong the capital chain of the factory can not withstand such a backlog of more than half a year. "The last straw to defeat camel" seems to have come, the recent decline in the entire weaving Market is more and more obvious!

"We only have 200 looms, but we have more than 2 million meters in stock. Although it doesn't look much, it's already our output in two months. A while ago, the machines didn't dare to stop, for fear that the workers would leave during the holiday. Even if they had a holiday, several factories around were talking about putting them together. We haven't been able to bear the heat for a week. After looking at the situation, it is estimated that it is in the state of starting and stopping. " A person in charge of the weaving factory.

In fact, there are a lot of similar enterprises in the market who choose to have a holiday. In the early stage, many weaving enterprises still maintain a high operating rate without any orders, that is, they are ready to have a holiday in the off-season in July and August and in hot weather. Of course, not all weaving enterprises can survive the off-season devastation.

At present, many weaving enterprises have appeared in the market, and the valuable "indicators" in previous years have been put out for sale. In the current severe environmental protection situation, these indicators are almost out of print, which should be very popular, but in fact, there are a lot of people who are eager to get rid of them, but very few people take over.

"There were 300 false twisters in our factory before. They were sold last year. They were basically half sold and half given away. Now they have all been sold. In the past, these machines were imported, and they need 20 odd units. Now they are sold for only 5000 yuan. No one needs them." A person in charge of a large textile factory in Jiaxing said.

"There are about 200 false twisters in our factory. When the market was good, it was basically fully opened. Now only a dozen of them have been opened, and the workers are on holiday. Now there are many textile factories selling machines, so we should start to consider selling them." A textile boss in Shengze said.

Due to the impact of the epidemic situation, the textile market was in dire straits before, and now it is the off-season market. In fact, the main reason why textile mills have the idea of selling machines is that they can't sell their goods at low prices, and the capital turnover is difficult!

Through the off-season, textile printing and dyeing market will have a long period of repair to go!

At present, the textile off-season has really come, and orders on the market have entered a "semi stagnant" state again. Some clothing brands, such as Nike and Ralph Lauren, are reducing their orders this autumn and winter. Whether the orders can recover in the second half of the year is still in doubt. With fewer orders, customers' requirements for enterprises and products will be higher and higher. At this time, enterprises must constantly develop and meet the market demand Only in the fierce market competition can we win.

Hangzhou Hangmin Damei dyeing and finishing Co., Ltd., located in Xiaoshan, Hangzhou, had a product structure layout of 80-90% foreign trade orders and a small amount of domestic sales orders before the epidemic. In the early days of the outbreak of the European and American epidemic in March, Hangmin delta dyeing and finishing adjusted its strategy in a timely manner, using the buffer stage of "brake period" of foreign trade orders to promote the whole business team to focus on domestic customers. "As China's hub, Wuhan has opened a wave of domestic market since it was unsealed on April 8. We have made timely strategic adjustments to seize this wave of market."

According to Lu Chongliang, director of the general manager's office of Hangzhou Hangmin Damei dyeing and finishing Co., Ltd., the company's startup rate is relatively stable this year, with a maximum of 80-90%. Except that there was no production capacity in February, the performance in March was basically the same as last year, with a total of 92 million meters of cloth made, only 23 million meters lower than last year.

Then the whole April June, the production capacity also reached 60% - 70% of the same period of last year's peak season. Lu Chongliang said that in order to expand the domestic market, Hangmin Damei's dyeing fee has also been reduced accordingly, with the specific price falling by 5% - 10%, "we will give a profit of about 0.15 yuan for the original dyeing fee price of 3 yuan / m. on the one hand, it will benefit customers, and on the other hand, the price will be different due to different requirements of domestic and foreign trade orders."

In the face of the complex international situation and fierce market competition, printing and dyeing enterprises in Hangzhou and Shaoxing have adopted some preferential policies to win over more customers, or consolidate the relationship between customers and survive the off-season. For the forecast of the printing and dyeing Market in the second half of the year, Wang Wenjun thinks that the destructive power of the new crown pneumonia on the whole economic system is unimaginable. If the international epidemic situation can be completely controlled in the second half of the year, there is still a long period of recovery to go.

In his opinion, there are many uncertain factors in the market, so what kind of state the textile market can recover to is still unknown. Lu Chongliang suggested that printing and dyeing enterprises still need to step by step in the second half of the year, change their operation ideas in time, actively expand the market, and grasp the domestic trade market, so as to ensure the stable production capacity of enterprises before seeking further development.