Transaction Volume Exceeded 100 Billion Yuan! In The First Half Of The Year, The Two Markets Of China Textile City Line Were Full Of Power

"Industry + market" is the unique advantage of Keqiao and the "engine" of city and economy. In the first half of the year, in the face of the impact of the new crown pneumonia epidemic, China Textile City insisted on the four-wheel drive of "Online + offline" and "domestic + foreign". The online textile city took the lead in the resumption of business to drive the comprehensive recovery of China's light and Textile City, and the comprehensive recovery of light and textile city led to the resumption of textile industry chain, making steady progress in the predicament. In the first half of the year, China's light and textile city line achieved a trading volume of 114.03 billion yuan, and the "engine" of high-quality economic development was working hard.

But in the first half of the year, Liu Bangdong, a reporter who was in charge of the sales of the textile industry, was affected by the bad situation of the domestic market. As early as 2014, "Bangsheng textile" began to test the water e-commerce business. It was an early "electric shock" enterprise in the textile city. In the first half of the year, it also participated in the "Keqiao optimization" live broadcast activity. At present, some customers are negotiating for cooperation. "I've always been optimistic about textile e-commerce. Now it's time for this outlet to arrive. I'm looking forward to the second live broadcast of Keqiao optimization." Liu Jianye said. With the development of the market, consumers' habits are changing.

In response to the impact of the epidemic, Zhejiang Huida Textile Co., Ltd. has shifted its traditional foreign trade business to China, and has developed a series of new products suitable for the domestic market. "The new products focus on functionality, including antibacterial fabrics, aromatic fabrics and some fabrics that feel softer, smoother and more comfortable to wear." Gu Zhuowei, sales manager of the company, introduced that in order to promote these new products to the domestic market, the company further promoted the online shops in the online Textile City, and actively participated in online exhibitions and offline docking meetings, trying to explore the domestic market through a variety of modes.

The government sets up the stage, the enterprise sings the opera. "Keqiao optimization" live broadcast activity in yekou of Liu Jian is an epitome of guiding enterprises to "go on the cloud" by integrating resources and building platforms. In the first half of the year, our district also held 2020 "Silk Road Keqiao · all over the world" China Textile City cloud exhibition, overseas cloud docking meeting - China and South Korea autumn and winter fabric special docking meeting, textile fabric online trade fair (Vietnam station), etc., and used the online light textile City platform to guide enterprises to expand online business, and set up a live studio in the international fabric purchasing center to bridge the "cloud" trade of enterprises Beam. Among them, during the 2020 "Silk Road Keqiao · all over the world" China Textile City cloud exhibition, there were 136 live broadcast merchants, with 45000 people watching.

"In the second half of the year, we will continue to adhere to the" Online + offline "," domestic + foreign "four-wheel drive, focus on market intelligence, fashion and internationalization, and strive to build an international textile city in the new era." The relevant person in charge of China Light and textile urban construction and Management Commission said: further build smart market, build "cloud map" of Textile City, optimize e-commerce ecology; strengthen creative design base, refine high-end activities such as world cloth merchants conference and fashion week, improve fashion functions such as international convention and Exhibition Center, deepen "Jingwei talents" and "Keqiao optimization" plan; adhere to market evolution, promote operation mechanism and business production Enhance the international market status of supporting products and fully consolidate their international market status.