Hot Wire! Keqiao'S First E-Commerce Base Settled In Changfa International

On August 7“ Star gathering in Keqiao this summer ”The launching meeting and project distribution recommendation meeting of star trade online Red e-commerce base was held in Keqiao Changfa international fashion center. Behind the launch of this project is Changfa International's rethinking of its role, positioning and function in the face of the tide of live e-commerce. As a traditional business form, it is undergoing transformation and upgrading, trying to transform from the original fashion and creative service platform to the multi-functional commercial complex such as the supply chain base of all categories, the incubation base of online celebrities, and the live e-commerce service center.

With the advent of the "Internet +" era and the continuous development of we media platform, online celebrities have become a new force with important social influence. Not only do they gradually form a high value industrial chain, but also have more and more unique advantages in terms of the formation of public opinion. In recent years, live e-commerce has become an important force to promote and reconstruct the traditional economic industry. Especially affected by the epidemic situation, live e-commerce has played a positive role in promoting the sales and promotion of Keqiao Textile and garment industry.

Changfa international strives to seize the opportunity and cultivate the net red economy. Cai man, executive deputy general manager of Changfa international fashion center, said in his speech that Keqiao's textile and garment industry has a solid foundation and profound cultural heritage. In the face of the impact of the epidemic, Keqiao has shown great toughness and innovation, and actively introduced new marketing models to help the development of the enterprise. The birth of xingmao.com red e-commerce base is a further improvement of Changfa's international industrial chain, a new project of e-commerce with goods, and a new direction for Changfa international to serve Keqiao local fabric industry in the future.

　　 Head platforms are cutting into the industrial belt one after another

In recent years, with the rise of online sales channels, the business model of traditional industrial platform has been challenged. The core problem to be solved by all commercial forms is sales. The traditional industrial platform is to attract consumers to purchase by concentrating merchants and commodity resources. However, this kind of offline sales scenario is limited in time and space, which can only cover "eight in the morning and five in the morning", and can only cover the commercial circle of 300-500 kilometers around the commercial city in space.

The integrated development of online and offline is the established development strategy of Changfa international. However, the epidemic situation at the beginning of the year is like an accelerator, which forces Changfa international to accelerate its transformation.

At the event site, Changfa international signed a strategic cooperation agreement with Zhejiang Shaoxing Zhipu Cultural Communication Co., Ltd., yunjicai live e-commerce Selection Center, Broadway new e-commerce training institution and Shaoxing Chaochuang cultural and Creative Development Co., Ltd.

From the perspective of traditional business form, Changfa international has the advantage of having the supply chain resources of textile and garment industry, and has built a trading platform with a certain volume relying on the supply chain resources. The whole Changfa international fashion center actually carries the whole industry chain supply system from clothing raw material supply to design, R & D, production, processing and marketing. The major platforms cut into the industrial belt with the purpose of introducing more enterprises with R & D, design, production and sales capabilities to settle in.

In order to better serve the needs of the industry and enterprises, in addition to the six shared live broadcasting rooms on the first floor, Changfa international will also build a 5000 square meter online Red e-commerce base on the third floor. At present, Zhejiang Shaoxing Zhipu Cultural Communication Co., Ltd. has settled in the base to carry out the building and training work of simple online celebrities.

　　 Online celebrity incubation + e-commerce supply

The red e-commerce base of xingmao.com aims to create tob fabric live broadcast service and a series of anchor training work according to the local industrial demand of Keqiao. It helps Keqiao Textile Enterprises to develop new marketing paths, and makes the responsible person of textile enterprises become the spokesperson of their own products. It is reported that Changfa international will also start to build another core of the online Red e-commerce base -- the selection center. In the future, all products of the selection center will have complete supply chain information. After the anchor gets a piece of clothing, by reading the product's "ID card" information, the product's design theme, fabric selection, clothing and accessories, product features and other information will be fully reflected, which greatly facilitates the live broadcast service and reduces the cost of live broadcast.

Helping businesses transform live broadcasting with goods is the first step of Changfa International's exploration of online and offline integration development. How to prosper the whole Keqiao live e-commerce ecology through the combination of "people" and "goods" is the topic it is continuously exploring and practicing.

From the "people" point of view, in addition to the business transformation with goods anchor, star trade online Red e-commerce live broadcasting base is also integrating and attracting a large number of online celebrity anchor resources from all over the world.

At present, there are still some pain points and difficulties in the transformation of traditional businesses to online sales, because not every business can eventually transform into a big online celebrity, and it can't solve all the sales problems only relying on shop live broadcast. Therefore, cooperating with external online celebrities anchor has become an effective way for businesses to expand their shipping channels. From the perspective of business brand development, many businesses that used to rely on offline stores to do brand also began to cooperate with the head online red.

From the point of view of the current "fashion supply chain", live TV has become an important direction for the development of e-commerce resources. Changfa international is actually a role of building a stage. When it simultaneously grasps the core resources such as live broadcast platform, anchor with goods, supply chain and other core resources, the operation mode of live e-commerce will also run through quickly in a short time.

While reconstructing the "people and goods yard", the live e-commerce also affects the production mode of the upstream manufacturing end. The live e-commerce mode has further activated and opened up the entire production chain, and the entry of major institutions has also put forward new requirements for the industrial belt in the fields of design and development, production and manufacturing, logistics and warehousing, after-sales service, which in turn promotes the upgrading of Keqiao Textile Industrial belt.

In the later stage, relying on Keqiao's heavy industrial advantages and its own integrated industrial chain resources for many years, Changfa international will cooperate with many domestic high-quality MCN institutions to build the star trade online Red e-commerce base into a one-stop professional live broadcasting service platform integrating live broadcast, display, sales and training, so as to effectively help textile and garment enterprises open a new sales channel of "live + e-commerce" Avenue.