Break The Game, Off The Line! 2020 National Textile And Clothing Professional Market Leaders Joint Meeting

In addition to the current complex market situation, how to accelerate the online and offline development of the industry? On August 8, the 2020 national textile and garment market leaders' joint meeting was held in Honghe Town, Jiaxing City, Zhejiang Province, sponsored by circulation branch of China Textile Industry Federation, undertaken by Honghe Town People's government, and co organized by Lefu Fashion Plaza and Zhongchuang sweater boutique market.

The theme of the meeting is "innovation, integration, opening and win-win". Mr. Cao Juncai, deputy director general of China Textile Industry Association, vice president of China Textile Industry Association, Mr. Wang tingcai, vice president of China Textile Industry Association, vice president of China Textile Industry Association Xu Jianhua, deputy director of industrial cluster Working Committee and vice president of circulation branch of China Textile Industry Federation, ye Liang, assistant president of circulation branch of China Textile Industry Federation, Ruan Chunfeng, Secretary of Honghe town Party committee, Zhou Jianping, member of Honghe town Party committee, and more than 50 professional market leaders from all over the country attended the meeting. The meeting was presided over by Wang Shuiyuan, Secretary General of circulation branch of China Textile Industry Federation.

Direct market attack

The outbreak of the epidemic has changed the traditional business model and accelerated the transformation and upgrading of the market. In the past six months, the circulation branch of China Textile Federation has led all member units to actively carry out various activities, build multiple platforms, and continuously promote the market recovery after the epidemic. The textile and garment professional market responded quickly. While maintaining stability, it innovated marketing methods, opened up sales channels, created new business ecology, introduced new fashion, and constantly enabled the industrial development. Through the prevention and control of epidemic situation and the stabilization of market, the pattern was continuously enlarged and the innovation vitality was stimulated. At the meeting, national key professional market leaders respectively shared and exchanged innovative ideas and practices in their respective markets.

Huang Qiuquan, deputy general manager of Guangzhou Baima garment market

The crisis of Xinguan is the biggest crisis that Baima has encountered since its opening for 28 years, which poses great challenges to us. After the outbreak of the epidemic, Baima played a combination of measures to promote the steady recovery of the market by maintaining stability, strengthening positioning, new marketing, creating ecology and re empowering. At the present stage, I believe that confidence is more important than gold. We should strengthen our confidence, seize opportunities, turn crises into opportunities, and create new development.

Xia Mingbao, general manager of Jiangsu Changshu Garment City Group Co., Ltd

In the first half of this year, while focusing on epidemic prevention and control and market stabilization, we are also doing market updating, optimizing business environment, developing value-added services to help merchants, promoting information technology, attracting investment, and introducing new fashion and new elements. For future development, we should first grasp the opportunity of digital economy, introduce service brands and trade brands, and give full play to the leading role of brand economy in the optimization and upgrading of traditional industries. On the other hand, we hope to enlarge the pattern in the future, stimulate the vitality of reform and innovation, accelerate the construction of modern logistics system, and change the original mode of people and goods yard.

Huang Kun, deputy general manager of Humen Fumin fashion city

In view of the plight caused by the epidemic situation, our market has taken the following measures: first, introduce preferential policies; second, hold seminars and interviews many times to guide the original shop owners to reduce the rent together; third, carry out physical and online dual channel promotion activities. With the development of traditional clothing industry, the bottleneck has become more severe. However, I believe that opportunities and challenges coexist! As long as we give full play to the subjective kinetic energy, actively reform and innovation, stabilize the market objectives, and enhance the originality, we can certainly promote the integration and upgrading of the clothing industry, and promote the market and high-quality development of enterprise development.

Zhao Fang, general manager of Chongqing Gangyu Plaza

The epidemic situation makes the problems faced by the market more prominent. The markets of Chaotianmen are closely united. By extending the business hours, improving the overall layout of the market, organizing activities to build a platform for merchants and drive the market recovery. With the flattening of the channel, how to transform and upgrade the secondary land market is a subject worthy of exploration. We hope to make more young people understand the market and enter the market, so that the professional market can lead the consumption concept of the younger generation.

General manager of Jiangxi wanhuachun clothing

Wanma has reduced property fees and management fees for merchants, encouraged everyone to promote products through wechat circle of friends and other channels, launched free lunch for young people who want to start a business, and helped merchants handle discount loans Wanma has been sparing no effort to help businesses to stabilize their operations.

Yao Mingliang, chairman of Jiaxing Market

Zhongchuang has always been firmly committed to the main positioning of "Internet + production and marketing market". During the epidemic period, it also put guidance and support in the first place, and guided the concept change of operators through online and offline integrated development. At the same time, we should pay close attention to the innovation at both ends of the R & D and sales mode to make up for the shortcomings.

Hu Yanhu, chairman of Fuli global commodity trading port

I have worked in Yiwu market for 20 years and summed up three words to encourage myself: think about what others have not thought of, do what they dare not do, and insist on what they can't insist on. In the future, the Fuli environment trade port should integrate development, online and offline integration, and the exhibition and market linkage; the second is to jointly develop with the second batch of markets; the third is to rationally analyze the situation and maintain innovation.

Wu Xuequan, executive deputy general manager of Pinghu clothing City

We need to have new consumption momentum and stimulate new demand, promote a virtuous circle, and maintain the ecological environment for the long-term development of the market.

Suggestions from think tanks

Wang Wei, director of market economy Research Institute of development research center of the State Council

Wang Wei shared the topic "new trend and new path of textile and garment trade circulation industry development in post epidemic era" through live video.

China's future development may not only rely on globalization, but also rely more on the domestic market. Over the past 40 years of reform and opening up, China has already formed a super large-scale comparative advantage. On this basis, China needs to focus on "becoming stronger" in the future.

A strong domestic market is a very important foundation for us to form internal circulation. At the same time, it is also the most important cornerstone for the formation of a new pattern of domestic and international dual cycle mutual promotion. At present, the transformation and innovation of circulation system will be an inevitable trend for China's economy from rapid growth to high-quality development. In the face of diversified, diversified and personalized consumer market, with the remodeling of circulation system and the change of circulation development mode, the future market will be more professional, brand oriented and platform oriented. It is suggested that each market should have a clear understanding of the situation in the new round of development, accurately position itself, speed up adjustment, and constantly innovate in the new stage to achieve better development.

Cao Tingrui, director of textile department, consumer goods industry department, Ministry of industry and information technology

The central government has proposed a new development pattern with domestic and international dual circulation as the main body and domestic and international dual circulation promoting each other. As an important link of China's textile industry chain, textile and garment professional market has always played a very important role in the circulation field, and there will be greater development opportunities in this new development pattern. Textile and clothing industry is a strong application-oriented industry. We hope that the market will follow the trend, strengthen learning, use new technology and new ways to achieve greater development.

Deputy director of industrial cluster Working Committee of China Textile Industry Federation

Xu Jianhua, vice president of circulation branch of China Textile Industry Federation

In the first half of this year, the textile and garment professional market has been innovating boldly and actively exploring the online exhibition and trade, and the market has been steadily recovered. At present, the market is facing infinite diversification and transition at the supply side, personalized, fragmented and multi-level in the demand side, and increasingly flat and online in the channel end. It is suggested that the professional market should take the integration and innovation driven development path, including online and offline integration, wholesale and retail integration, on-site and off-site integration, domestic and foreign trade integration, and constantly tap the potential of domestic demand to meet different levels Second, consumer demand.

High end Perspective

Deputy Secretary General of China Textile Industry Federation

Yang Jun, executive vice president of China Textile Industry Enterprise Management Association

Over the years, the market itself has been in the process of transformation and upgrading. In the face of the current development situation, we hope that we can divergent thinking and think beyond ourselves. At the same time, we should combine the new technology and new trend of the current digital era to seek differentiated development.

Deputy Secretary General of China Textile Industry Federation

Li Jincai, director of Industry Development Department

If we say that before the epidemic, some of our professional markets have achieved intelligent development, then in the post epidemic era, we need to further accelerate the digital transformation. Domestic and international dual cycle mutually promote each other. The new development pattern has more prominent requirements for professional markets. Each market should firmly grasp the new round of technological revolution and promote the further transformation and upgrading of the market.

Ruan Chunfeng, Secretary of the Party committee of Honghe town

At present, the international and domestic economic pressure has a great impact on our whole market. Great changes have taken place in the production and marketing mode, and consumers are becoming more and more rational. From the perspective of the government, what we should do is to serve the enterprises, the masses and the grassroots, constantly improve the happiness and satisfaction of the masses, and meet the people's pursuit of a better life. During the epidemic period, the government tried to provide credit for enterprises, refund tax and reduce fees, charter bus and plane workers, including the continuous promotion of regional brand building of Honghe sweater, which are all the work of the government. In the process of market development in the next step, the government will also vigorously participate in and continue to strengthen the market.