More Than 500 Shopping Malls Across The Country Pay Treasure To Open "Office" Market Flow Doubled

Recently, the first batch of "digital shopping malls" have been officially launched. At present, 80% of head shopping malls in China have moved their services into Alipay, with more than 500 stores covering more than 200 cities in China.

Shopping malls set up offices on Alipay digital life platform through Alipay applet or life number, and have in-depth cooperation with Alipay in retail digital upgrading, including opening up the membership system and launching online Alipay consumption coupon promotion activities.

Alipay relies on the advantages of centralization and decentralization platform to attract customers and stimulate consumption in traditional shopping malls affected by epidemic situation and other factors. It is reported that the monthly live visits of 717 summer Carnival in Longhu Tianjie street have increased by nearly 40 times; the monthly live visits of "yidianwanxiang" small program have increased by 118 times.

Through the cooperation of 717 and other local scenes, the digital members of Yintai meow Street app increased by 251% on a month on month basis, more than half of the overall digital membership market, and the number of new users increased by 127% month on month. With the help of Alipay coupon ability, Alipay transaction of yizhijia 717 summer Carnival increased by 80%, and the overall sales in the last three days increased by 50%.

Since Alipay announced its upgrade to a digital life platform in March, in addition to the "digital office" opened by brand businesses in Alipay, the "digital citizen center" has served more than 600 million users, covering 337 cities in China, and more than 55000 government and people's livelihood services; "digital scenic spot" covers more than 1000 core scenic spots in China, and "Digital Hotel" has helped more than 20000 hotels nationwide Completed the digital upgrade.