Broken Wall Technology Information Cocoon Room, Green Hub, A Digital Green Technology Community In Textile Industry, Creates A Fashionable Future

A few days ago, at the 2020 Dawan District international textile fabrics and Accessories Expo, a green themed exhibition area was quite eye-catching. Many visitors stopped in front of green exhibition boards, took out their mobile phones from time to time, and actively scanned the two-dimensional code on the exhibition board. This is due to China Textile Industry Federation social responsibility Office Established "Sustainable development zone" On the 10 green exhibition boards, 10 green technology achievements and green performance of textile industry are displayed. These achievements are selected from the collection of new technology (achievement) promotion projects of textile industry in 2014-2019 "light of textile". Visitors can scan the QR code to enter the public number named "greenhub", in which hundreds of textile green technologies can be inquired. If they are interested, they can contact the technology provider directly. "Greenhub" public account is jointly established by China Textile Association, WWF of WWF and HSBC, which is called "green innovation community".

Green development becomes a trend

Fashion industry has developed into one of the largest and most global consumer goods industries in the world. According to the report "weaving a better future: reshaping a more sustainable fashion industry in the post epidemic era", BCG points out that the new crown crisis is impacting the global economy and the wider fashion industry. It is estimated that this crisis will cause more than 30% business losses in the fashion industry in 2020 alone. But at the same time, leaders who successfully integrate sustainability into their business strategies will leave a lasting legacy - a reshaped and more sustainable fashion industry.

According to the global risk report 2020 released by the world economic forum, the five major global risks in the next 10 years are all related to the environment. Since the beginning of this year, the public began to reflect more on the relationship between man and nature due to the global spread of the new epidemic and the abnormal climate. "Sustainable development is the" golden key "to solve the current global problems. In his speech at the plenary session of the St. Petersburg International Economic Forum, President Xi Jinping profoundly explained the importance of sustainable development.

"Green" and "green" are becoming more and more popular in the global economy. The metabolism and fierce competition brought about by the new round of scientific and technological revolution and industrial transformation are unprecedented. As a textile power, China also takes "science and technology, fashion and green" as its new orientation of industrial development. Among them, green development is an important value embodiment of textile value chain. Sun Ruifang, one of the president of China's new economic civilization, regards the new economic situation as one of the characteristics of China's new economy. He believes that for enterprises, only by adapting to the new civilization can they achieve better development.

At the international textile fabrics and Accessories Expo in Dawan District, the themes of sustainability, environmental protection, regeneration and antibacterial have become the highlights of enterprises, and green label has become the key to product sales.

Enterprise problems

In an enterprise survey conducted by China Textile Association, 97% of enterprises think that green development is very important for enterprise operation, but 67% of enterprises think that the obstacle to realize green manufacturing is the lack of suitable green technology.

In fact, the industry has launched a large number of textile green technologies every year, and there are more than 900 new technology (achievements) promotion projects in textile industry in 2014-2019 "light of textile". At the same time, there are many enterprises in the market to find their own green technology.

The formation of small and medium-sized enterprises in the textile industry depends on the formation of green technology upgrading. However, the applicability, pertinence and effectiveness of technology need to be verified by practical use. Due to the factors of capital and talents, SMEs are often limited in their ability to identify and adopt green technologies. The experience of R & D and application of new technology often exists in advantageous enterprises. Due to the limitation of market competition and communication space and time, technology application information becomes isolated. On the other hand, after nearly 20 years of global development of global textile technology, it is necessary to expand the dimension of technology exchange outside the industry, that is to break the information cocoon room of industry technology exchange, especially in the field of sustainable development Cross supply chain and industrial chain multi stakeholder communication will become the mainstream direction of innovation.

The first green community "greenhub"

Clear the pain point, how to solve the pain point?

In the 272 enterprise questionnaires collected by the social responsibility Office of China Textile Federation in 2015, the demand degree of enterprise innovation support is reflected in 41% technology, 30% information and 29% platform respectively. The decision-making of green technology application needs precise matching of technical requirements, technical effective communication, applicability research of suppliers and application parties, and professional technical support. The traditional way of technology promotion such as conference and technology assembly plays an irreplaceable role in the early stage of industrial technology upgrading, but in the high-quality development stage of textile power, modern digital technology and social network must be used for innovation.

As a result, China Textile Association and WWF, with the support of HSBC, put forward the concept of building a fashion green innovation community, and a public account named greenhub was born. according to Hu Kehua, deputy director of office of China Textile Association and director of sustainable development project This paper introduces the functions of cluster technology evaluation, application feedback, communication and communication, and puts forward solutions to the pain points of green technology application in small and medium-sized enterprises.

It is understood that nearly 300 industrial green technologies have been selected from the community, covering the whole industry and sustainable development topics, including low-carbon clean technologies to achieve industrial decarbonization, such as renewable energy, energy storage, batteries and carbon capture and storage, as well as supporting the circular economy in the fields of design, reuse, maintenance and recycling. Each project includes technology introduction, performance highlights, application feedback, technology provider, application side and other information. By logging in to the community, you can easily search for projects by technology field, and you can also comment on and like the technology. If you have any questions, you can contact the technical person directly. In order to facilitate communication, you can also join a project organization or create an organization. At present, more than 500 universities, enterprises and institutions have settled in Donghua University, Jiangnan University, Xi'an Engineering University, Wuhan Textile University, Tianjin University of technology, hesmore, tiandingfeng, kangpina, Guangdong Yida, etc.

Hu Kehua stressed that in the past, most green technologies were evaluated by experts, and the application feedback from the application side was insufficient. In the greenhub community, each technology will get feedback from the application side, and users will be encouraged to participate in the evaluation and praise of the technology project. Green innovation community will make use of digitalization to break through the barriers of experience communication and knowledge exchange, cross time and regional restrictions, especially the gap of cross industry chain communication, and accelerate the identification, adoption and transformation of green innovation technology by small and medium-sized enterprises, which will enhance the industrial innovation role of green technology in the green transformation of modern industries.

It is reported that the responsible office of China Textile Association also plans to launch ten textile green application technology selection activities. The selection criteria are determined by users' voting. The project and application representatives of the shortlisted technology will receive funding to conduct roadshows and exchanges in European textile Innovation regions such as Sweden, the United Kingdom and Germany to demonstrate the green transformation practice of Chinese industries.

It is expected that in the next five years, greenhub community will continue to attract the global sustainable development related technologies, equipment, solutions and project tools, so as to land in the world's largest production and market area with global innovation resources, and provide a platform for change to accelerate the sustainable development of the whole industrial chain.