Guangdong Fashion Week: "New Intangible Cultural Heritage" Opens 2020 Guangdong Fashion Week Autumn Prelude

On the evening of September 8“ Guangzhou fashion city ”And“ Guangzhou city of design ”Guangdong fashion week 2020- autumn Guangzhou (Baiyun) fashion and design industry exchange and promotion series activities were opened in Guangzhou Baiyun International Conference Center. The theme show of "new intangible cultural heritage" led by 15 well-known fashion designers and five intangible cultural heritage projects took the lead in opening an 8-day fashion feast.

With the theme of "paying homage to dreams" and focusing on "promoting the activation and inheritance of intangible cultural heritage, promoting the development of fashionable products and leading the new consumption of intangible cultural heritage", this fashion week has gathered fashion elements to help Baiyun District of Guangzhou to build two industrial projects of "Guangzhou fashion city" and "Guangzhou Design City". At the same time, as one of the activities of "promoting consumption month", this fashion week will hold 33 fashion activities, release ten thousand new fashion products, and hold the world's first "Fashion Week live day", so as to interact with hundreds of millions of consumers and promote fashion consumption. China.com, Huashu TV, Sina News, Nanfang + and other official joint live broadcasting platforms participated in the broadcast of the evening. More than 2.746 million person times "cloud" witnessed the grand opening of the new Guangdong fashion week!

Liu Guohua, deputy director of Baiyun District of Guangzhou, delivered a speech at the opening ceremony

Pu Xiaoqiang, President of Guangdong garment industry association, delivered a speech at the opening ceremony

It is reported that this fashion week is under the guidance of China Textile Industry Federation, China Textile Industry Enterprise Management Association, China clothing association, China Clothing Designers Association, China Textile Construction Planning Institute, Department of Commerce of Guangdong Province, Department of culture and tourism of Guangdong Province, Guangzhou Municipal Bureau of Commerce, and people's government of Baiyun District of Guangzhou city Sponsored by the association, it is jointly sponsored by Guangzhou cotton international fashion city, Guangzhou International light and Textile City, Guangzhou light and textile trading Park, Guangzhou Baima clothing market, Fuli · Huanmao port, zhenweisi International (Hong Kong) Co., Ltd., and biyinlefen.

　　 The new intangible cultural heritage tells the story of Guangdong

Leading the new consumption of intangible cultural heritage

Today, advocating cultural confidence, "intangible cultural heritage" as an intuitive display of the long-standing culture and unique charm of the Chinese nation, is loved by more and more people. At the same time, it is highly valued by government departments, enterprises and media, and has become a hot topic of concern.

The topic of "general manager of Sina cultural tourism" was also listed in the "top 10" of Sina cultural tourism center; The big data cloud of "intangible cultural heritage + fashion" shows that the younger generation is tolerant and optimistic about the integration of intangible cultural heritage and fashion. The dynamic, productive, living and scene oriented intangible cultural heritage is the basis for promoting the activation and inheritance of intangible cultural heritage and promoting the development of fashionable products.

Baiyun District has a large number of intangible cultural heritage resources. Traditional folk arts such as dragon boat and Hongquan continue to be inherited and developed. Traditional techniques such as Cantonese style mahogany palace lantern and Cantonese style hardwood furniture continue to bring forth new ideas, which are the inspiration and source of fashion design. The opening ceremony of the event, represented by the white cloud boxing, is a representative of Baiyun intangible cultural heritage.

Liu Zheng from the literature and Art Department of the Department of culture and tourism of Guangdong Province and Ren Yongquan of the Pearl River Channel of Guangdong Radio and TV station presided over the theme show of intangible cultural heritage of famous designers of "newly made intangible cultural heritage". Ji Wenbo, the winner of China's highest award for fashion design, Deng Zhaoping, Jin Fu, Lin Qi and Cai Zhonghan, ambassadors of intangible cultural heritage promotion of Chinese textile and clothing, were invited to promote intangible cultural heritage of Guangdong textile and clothing Ambassadors sun Enle, Cheng Xiaoqin, Qu Tingnan, Zhao Yakun, Lin Jinliang, Cai Lei, Cai Weitu, Jiang Ping and other well-known fashion designers carried out theme creation, focusing on the fashionable products of Guangdong textile and clothing representative intangible cultural heritage projects, such as Guangxiu, Chaoxiu, yaoxiu, Zisha and xiangyunsha, so as to meet the new needs of consumers for clothing culture and establish cultural confidence.

On that night, the models were dressed in exquisite intangible cultural heritage clothing, or elegant or gorgeous embroidery, neat tailoring and soft light gauze. In the quiet and solemn music, the fashion of intangible cultural heritage across thousands of years was reappeared in modern expression.

Ji Wenbo, the winner of the Golden Summit Award for Chinese fashion designers, Chen Shaofang, a national inheritor of Guangxiu embroidery, and Li Qinghua, a famous painter, also contributed to a magnificent opening show of masterpieces jointly signed by the masters. The Guangxiu works on the clothing are hand embroidered by Chen Shaofang, who is over 80 years old. She has poured her ardent expectation on the inheritance and fashion of Guangxiu.

　 Fashion Bay area, gathering the power of industrial resources

Help the construction of "fashion city"

Guangdong fashion week, which started in 2002 and has accumulated 26 sessions, has long enjoyed a reputation and status at home and abroad. This year, the main venue will be transferred to Baiyun District of Guangzhou. This fashion week continues the theme of "salute the dream", as the first voice platform of "Guangzhou fashion city", gathering elements of fashion industry chain such as enterprises, designers, experts, anchors, media, supply chain, etc., to help the construction of "Guangzhou fashion city" and "Guangzhou Design City".

At the same time, as the highlight of Guangdong fashion week autumn 2020 and Guangzhou (Baiyun) fashion and design industry exchange and promotion series activities, the main forum "Guangzhou (Baiyun) fashion and Design Industry Development Strategy Forum" was held on the afternoon of September 8, with the theme of "convergence, innovation and Co construction of bay area fashion center", officially launched the "Guangzhou fashion city" project. At the meeting, authoritative industry experts released the development trend of fashion industry, and discussed the development of fashion industry together with government leaders, industrial clusters and enterprises, so as to promote Guangdong, Hong Kong and Macao Bay area to build a world-class fashion industry center. At the main forum, the organizers also held the Guangzhou fashion city & Design City project promotion, contract signing and Industry Alliance Establishment Ceremony.

　　 Boss live broadcast, both online and offline

"Live broadcast" is a hot topic at present. This fashion week also uses this as a key word to create a series of activities such as the first Guangdong fashion week live broadcast day and boss live broadcast. The whole show is also broadcast on the major live broadcasting platforms simultaneously, so that more people who love fashion can receive the highlights of Guangdong fashion week.

You are welcome to attend the live broadcast of fashion week in Guangdong through the live broadcast of fashion week!

In addition, as the world's first live broadcast day of fashion week, the first live broadcast day of Guangdong fashion week will be held on September 12. At that time, it will set up live sub venues in various clothing industry clusters and professional markets in the province, and jointly build it with e-commerce and traffic platforms such as Shuo Yin, today's headlines, watermelon video, etc., focusing on high-quality resources of "people, goods and markets" Guangdong fashion live broadcast with goods new era.

Comprehensively integrate resources, boost the transformation and upgrading base of foreign trade, and accelerate the transformation of foreign trade development mode. This fashion week provides foreign trade bases and enterprises with centralized exhibition and promotion, design and R & D capability improvement and other services. Among them, the 2020 Guangdong foreign trade transformation and upgrading base Clothing Industry Innovation exchange meeting and 2020 Guangdong foreign trade transformation and upgrading base new product release conference were specially held. Through the activities, the exchange and cooperation bridge was built to promote the business docking of capital, technology, talents and industry. Around the hot foreign trade new mode such as "independent station", relevant service agencies and representative enterprises were invited to share the theme. During this period, we will introduce Alibaba global cross-border e-commerce platform, fastsell, to display the recommended clothing products online with the mode of "show and buy", and promote the cooperation between enterprises and more high-quality overseas buyers with the help of overseas live broadcasting platform, so as to promote the global promotion of Guangdong clothing supply chain.

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Salute to dream

Guangdong fashion week 2020 - Autumn (27th)

September 8 - 15

Guangzhou Baiyun International Conference Center

This fashion week was held by Baiyun District Government of Guangzhou union Guangdong garment industry association 、 Guangdong Fashion Designers Association Jointly held as“ Guangzhou fashion city ”Guangzhou will be the "capital of fashion" and "fashion capital" to promote the construction of "fashion city" and "Baiyun District" to promote the construction of "fashion city" and "fashion industry" for the first time As a result, it has become the leading highland of the most influential fashion industry in China, positioning itself as "high standard, large-scale and influential", and setting up the banner of "Guangzhou fashion city" leading fashion.

calendar

organizational structure

　 Guidance unit

China Textile Industry Federation

China Textile Industry Enterprise Management Association

China clothing association

China Fashion Designers Association

China Textile Construction Planning Institute

Department of Commerce of Guangdong Province

Department of culture and tourism of Guangdong Province

Guangzhou Municipal Bureau of Commerce

Baiyun District People's Government of Guangzhou

　　 Support unit

Circulation branch of China Textile Industry Federation

Guangzhou Baiyun District Investment Promotion Bureau

Guangzhou Baiyun District Bureau of science, technology, industry, commerce and information technology

Baiyun District Bureau of culture, radio, television, tourism and sports of Guangzhou

Songzhou sub district office of Baiyun District People's Government of Guangzhou

Huangshi sub district office of Baiyun District People's Government of Guangzhou

Baiyun District Government Office

Xinshi sub district office of Baiyun District People's Government of Guangzhou

Baiyun Municipal People's government office, Shijing District, Guangzhou

Yuncheng sub district office of Baiyun District People's Government of Guangzhou

Helong sub district office of Baiyun District People's Government of Guangzhou

　　 Organizer

Guangdong garment industry association

Guangdong Fashion Designers Association

Co sponsors

Guangzhou red cotton international fashion city, Guangzhou International light and Textile City, Guangzhou textile trade park, Guangzhou Baima clothing market, Fuli · Huanmao port, Zhenwei, biyinlefen

Strategic partners

Baibao dragon, Zhongyi couplet

　　 Organizer

China textile construction planning Guangdong Hong Kong Macao Dawan District Research Institute, Guangdong Fashion Clothing Industry Economic Research Institute, Guangdong International Fashion Art Research Institute, Guangzhou chaoshe creative Consulting Co., Ltd., Guangdong fashion research and Design Center Co., Ltd., Guangdong Shangyu Exhibition Co., Ltd., Xinjiang chaoshe creative consulting service Co., Ltd

　　 Co Organizer

Guangdong Huayi Art Museum, e-commerce branch of Guangdong clothing and apparel industry association, industry supply chain branch of Guangdong clothing and apparel industry association, fashion buyer branch of Guangdong clothing and apparel industry association, Guangdong Electronic Commerce Association, children's clothing branch of Guangdong clothing and apparel industry association, Guangdong children's clothing industry alliance, Guangzhou clothing Industry Association, and Guangzhou clothing plate making Technical Association, Guangzhou Baiyun District clothing industry promotion association, Guangzhou Baiyun cosmetics industry association, Guangzhou Baiyun Leather Industry Promotion Association, Guangzhou Baiyun District e-commerce industry association, Guangzhou Baiyun Business District Chamber of Commerce

　　 Issuing unit / institution

(regardless of rank)

Kuaishang fashion (Guangzhou) Co., Ltd., global express, Guangzhou New Silk Road Model Culture Development Co., Ltd., global original design IP incubation industrial platform, Guangzhou Meiyun Culture Communication Co., Ltd., Guangzhou yuetiwei Clothing Co., Ltd., Shenzhen kailiheng Investment Co., Ltd., Shenzhen Baitu Clothing Co., Ltd., Guangzhou Huadu Huadu Xinhua Xiaoru skirt design office Dongguan Zhongchao Clothing Co., Ltd., shenguifang clothing (Shenzhen) Co., Ltd., Guangzhou Yuanhang Trading Co., Ltd., Guangzhou Chuyi Trading Co., Ltd., Jieyang Xiaoya e-commerce Co., Ltd., Guangzhou Ruicheng Garment Co., Ltd., Zhuhai erzejian Garment Co., Ltd., Guangdong indigo pattern Culture Development Co., Ltd., Guangzhou fite network technology Co., Ltd., Shenzhen City Xingwei culture media Co., Ltd., Shenzhen Wanfang Clothing Co., Ltd., Eureka production house, Shenzhen Yizhuo creative fashion Co., Ltd., Guangzhou Bense Clothing Co., Ltd., Guangzhou Yiqu Garment Co., Ltd., Guangdong blue disc Feather Crystal Jewelry Co., Ltd., Guangzhou haichaohui Clothing Co., Ltd., Guangzhou Liangfeng Textile Co., Ltd., Guangzhou Yangxian Textile Co., Ltd., Liansheng Textile Technology Development Co., Ltd., Guangzhou Dahe cloth Development Co., Ltd , New Silk Road (Guangzhou) supermodel college, New Silk Road (Foshan) supermodel college, pearl children's Art Center

　　 Brand launch

(regardless of rank)

Urban revivo, hokinwah (he Jianhua), kasiya kamlionsrm, hinitomy, midannu midianu, HRH, honey state, Xiaoru skirt coat, Snoopy, ximailianyi charting lotus, original designer brand of Tu Yue, Mai dire Mai, indigo pattern Xueniu Zai, spinning ininformal women's wear, Wanfang clothing, blue butterfly feather, Fiona Wu, Liangfeng textile × Zhao Mengwei, Yuhua holdings, Yangxian textile × Shao Shiru, Liansheng textile × Xu Donghao, Dahe cloth industry × Li Ruohan, yanwumumu, sunguitian, haichaohui · seagullvvo, ai118 Mapu original, engelbeirong, xuncai, information, privathinker, tiger force, asali, Tianpei folds, amii, imakokoni, twotwinstyle, love & lemonade, cinemore, Baba Town, Xiji wubaibai, Alice Chen, M & J, chengxiaoqin chengxiaoqin, YHB, Xilan, Qiulu, worker palygound, Evo customization, excellence, Qier, misyang, Baiyun leather brand, Xingwei culture, Honggu Xiaoai, Gaozheng Yazhuang, jinbuyao, Joanne Studio, CJ. Caress joy, rainbow girl, sudest, still self studio, Yu yueshuang, Xue, bessy Huang, zoyhak, LAN Yiwu language design, bongwer, caisedi, Jifan, to be too, WWE, tomdong

　　 Designer release

(regardless of rank)

Ji Wenbo, Chen Shaofang, Li Qinghua, he Jianhua, Cai Lei, Cai Weitu, Cai Zhonghan, Cheng Xiaoqin, Deng Zhaoping, Jin Zhen, Jiang Ping, Lin Jinliang, Linqi, Qu Tingnan, sun Enle, Zhao Yakun, Liu Sijia, Liu Haidong, Tang Zhiru, MI Jibin, Yang long, Zhang Yurong, Zhang Lili, He Lian, Yang Yingying, Zhong Cai, Liang Ruichen, Cao Ronglin, Tang Xinyu, Zheng Zhida, Gao Hong Yan, Zhu Qiangqiang, sun Guiquan, Zhuo Qiman, Wang Pingshui, Wu Xiaolei, Bai Yingqi, MI Siyang, Li Junye, Wanyi, Li Hexin, Cheng Jie, Wang Zhaoming, Jason, Deng Wen & Lu, Wang Hailong, Chen Yingxue, Yang yueshuang, Huang Beixi, Zhang Yike & Xiaolin AI, LAN Yi, Qi Gang, Liu Liang, Dong Zhicheng, Dong huaiguang

　　 Official joint live broadcasting platform

Huashu TV, Chinanet, Youku live, pptv, Xinhuanet live cloud, bilibilibili, Nanfang +, BOC live, Sunday are live

　　 Strategic support media

Nanfang Daily, Yangcheng Evening News, Guangzhou Daily, new express, City Pictorial, nanfang.com, china.com, Huashu TV, Nanfang +, today's headlines, Sina Guangdong, Sina Weibo, Netease News, China Textile News, China textile, China clothing, CFW fashion design, China brand clothing, No.1 textile, threading, Huayi, China fashion, and worldwear Guangdong education channel, Guangzhou Metro news channel, Guangdong TV news channel, Guangzhou Metro TV

　　 Designated designer Incubation Platform

Fuli · environment trade port

　　 Designated interlining brand

Shenghong interlining

Designated smart retail solution provider

Guangzhou Hengkang Information Technology Co., Ltd

　　 Designated technology products

horseshoe

Designated logistics platform

Guangdong fishing clothing new retail logistics network

　　 Designated drinks

Wang Laoji plant flavor beverage, Wang Laoji zuncui herbal tea

　　 Designated fashion shopping plaza

Baixin Plaza

Designated live broadcast education and training institutions

Guangzhou Baiyun District Jiuli vocational training school

　　 Designated skin care products

Tsinger's parents and children

Live broadcast venue of Guangdong Fashion Week: Changsheng fashion building

Partner of Guangdong Fashion Week: FDC fabric library magazine

Designated brand spot B2B e-commerce trading platform

IP strategic partners:

Rare species, PPW group

Chief Intelligence Unit: blue space time

B2B platform of strategic cooperation clothing industry chain: clothing vein synthesis

Appointed clothing visual matching organization: Milan Europe fashion education

Designated clothing fashion trend Publishing Agency: pop trend & Guangzhou

　　 Designated Conference cooperation organization: guangzhilv

Designated camera:

Sunday in communication, Wesley documentary photography

Designated Model Agency: sneemodels

Designated interpretation agency: bintu culture, superb fashion, Shengshi Culture Communication

Designated makeup agency: A.S makeup