The Changes Brought By The Epidemic Situation To The Industry Are More Than These!

2020 China international textile fabrics and accessories (autumn and winter) Expo has always attracted the attention from all over the world. This year, the exhibition ushered in a large number of powerful super buyers. They organized groups to conduct centralized purchasing, which brought more business opportunities for the exhibition.

In the face of fabric buyers, shopping malls, shopping malls, shopping malls, shopping malls, shopping malls, shopping malls, etc. During the docking meeting, the reporter interviewed a number of relevant responsible persons of enterprises, and they talked about their feelings and views on the situation of fabric market this year.

From large quantities to small orders

Unexpected epidemic has changed people's lives, and profound changes have taken place in all walks of life. The change of fabric enterprises has also been seen in the eyes of clothing brands.

"This year's fabric enterprises speak better." Jiang Chunjing, founder of ge3.21 brand, laments that as a designer brand, brands often cannot find high-quality fabric factories because of limited orders. But this year, due to the special market situation, many fabric enterprises put down their positions, and small orders also began to actively strive for.

Ding Ling, purchasing manager of Hangzhou feisen Clothing Co., Ltd., has the same feeling: "many times in the past, some fabric manufacturers disdained to do small order business and thought that the profit was limited. But this year, the situation is different, fabric enterprises began to realize that they must pay attention to small and medium-sized clothing brands, and can feel that the orders of fabric enterprises begin to change from large batch to small batch, even close to the delivery mode of retail orders. "

"It's easy for consumers nowadays to be planted by webmasters and designers, and these are usually small team operations, and the order volume is not very large." Jiang Chunjing believes that in the era of personalization and customization, multi category small orders are an inevitable trend.

In this regard, a number of relevant responsible persons of fabric enterprises said that under the special background of this year, enterprises try a new business model, and their profit sources should no longer rely on the traditional "big brand customers", but come from the minority brands with large quantity and easily ignored orders.

"Enterprises should break the previous thinking mode of relying on large orders to support their factories, and start to learn to rely on fragmented orders to make a lot of small ones, and gather them into a huge market effect." Zhou Weigang, director of the third Sales Department of Jiangsu Jinchen knitting and spinning Co., Ltd., said that in the future, fabric enterprises should adapt to the flexible ordering requirements of downstream brands.

Of course, relying on large customers, to strive for a stable mass order is still the main idea of fabric enterprises. Zhan Lingjuan, the person in charge of Shaoxing Jiarui printing and dyeing Co., Ltd., said: "the epidemic situation has little impact on us. Although the company's business is mainly foreign trade, due to the long-term and close business relations with Wal Mart and other large supermarkets, the orders of this year are still very stable, and the factory is also fully operating to ensure the timely delivery of orders."

From "price war" to "value war"

But not all fabric enterprises can be as lucky as Garry printing and dyeing. As foreign trade is hindered, there are not a few fabric enterprises that want to expand the proportion of domestic trade business, which further increases the competitive pressure of the textile domestic trade market, which is already full of more and less. The most direct means of competition is to fight "price war", which also leads to many enterprises have to reduce fabric prices.

Huzhou boys and girls Brand Management Co., Ltd. related person in charge said frankly, the price is indeed placed in the fabric enterprises and clothing brands between the biggest problem, but he does not agree that this "price war" again. “ In order to maximize their own interests, some clothing enterprises purchase fabrics at a lower price. One of the situations in fabric enterprises is to insist on their own prices, which leads to garment enterprises to find other suppliers to imitate this kind of fabrics in order to reduce the purchasing costs, thus damaging the interests of noodle merchants; the other is that the fabric enterprises promise to lower the price on the surface, but in reality The quality of the products is short of weight. " He analyzed that this will certainly reduce the style and effect of clothing, thus affecting the sales of clothing, resulting in inventory backlog is not uncommon. In his opinion, fabric and clothing enterprises should be honest with each other in order to achieve long-term development under the premise of maintaining a certain reasonable profit distribution.

"Although the" price war "can quickly attract customers, it will also cause price dependence on consumers, making them only expect the promotion price, or giving the wrong impression that the enterprise's products are only worth the price. Fabric enterprises are the same. " Wang long, the relevant person in charge of Zhejiang Grammy Garment Co., Ltd., said: "for fabrics with relatively low price, manufacturers usually have relatively weak development capacity, and other suppliers are easy to follow suit, so they are only suitable for general goods. We hope that fabric suppliers can provide customers with more, better and more attractive products, and pay attention to fashion and fashion, rather than develop according to the sample

"Fabric is the soul of clothing, and quality is always the guarantee of fabric not outdated." Wang Huaguo, manager of Nantong Huakai Textile Co., Ltd., said that the research and development of new fabrics will indeed add a lot of costs to the company, including the cost of imported raw materials, production costs and testing fees of professional institutions, but all these are worth it, because enterprises must take the road of innovation. "Our R & D team will design and develop up to 100 new varieties in one month. In our business philosophy, we want to provide our customers with not only the collection of ideas throughout the year, but also the creativity and foresight extended to each month. "

Mining new business opportunities from new demands

2020 is destined to be an uneasy year.

As for the future market, Chen Song, regional manager of Guangdong Qianjin denim Co., Ltd., said: "upgrading standardization is the upgrading focus of the whole garment industry in the past 10 years, but next, it is likely to turn to functional product development." He said that even without the epidemic, some functional fabrics also showed an upward trend in the market sales scale. "With the improvement of living standards, people also put forward higher requirements for the functionality of fabrics, such as lightweight warmth preservation, rapid drying, etc. In this epidemic environment, some functions will be mined out to do more applications. "

At the scene of the docking meeting, the reporter also saw the figure of Epson (China) Co., Ltd. Epson Business Specialist Huang Chaoying told reporters that the company to China international textile fabrics and accessories (autumn and winter) Expo is to visit downstream customers. "The overall economic development will slow down in 2020. In the face of such market demand changes, digital printing with its green, customized and other advantages, the development advantage is more and more obvious. Downstream customers reflected that this year their business on digital printing rose against the trend, and fabric enterprises are optimistic about the follow-up development of this business. "

The market doesn't always linger in the trough. According to McKinsey's investigation report, compared with before the epidemic, the outbreak of this year's epidemic has led to the return of some orders to China this year. According to the investigation before the outbreak, no buyer plans to increase procurement from China in the next five years. Now, 13% of the purchasing directors expect the share from China to increase, which means that the epidemic situation has slowed down the trend of transferring procurement quantity out of China.

As for the follow-up trend of the market, several responsible persons of fabric and clothing enterprises said that with the introduction of various policies and measures to promote consumption, China's economy continued to improve, and the consumption power rose steadily, sales were improving. "The impact of the epidemic is only temporary, and we are still full of confidence in the textile market."