All Cotton Era 2020 Double 11 War Report: 660 Million Perfect End! A New Record

With the coming of December 2020, with the advent of the era of double eye trading, the curtain of all-round innovation will come to an end every year. As of 0:00 on the 12th, the turnover of online and offline Omni channel in the cotton era has exceeded 660 million yuan. This domestic brand, which has been working hard with quality and word-of-mouth for more than ten years, has once again finished the double 11 with brilliant results.

　　 Online and offline joint efforts have reached 660 million in all channels

The second wave of Carnival of tmall double 11 in 2020 officially detonated at 0:00. In the all cotton era when the turnover exceeded 100 million in less than 10 minutes, the second wave easily broke through 100 million again, locking in the top list of tmall double 11 mothers and infants.

At the same time, online and offline interworking and e-commerce store linkage have become an increasingly mature ecological chain for major brands in the new retail period. In this double-11, all cotton era stores joined the carnival again. 248 stores across the country had a large flow of customers. Popular products such as baby and child clothing, adult clothing, gauze household clothing, and gauze bedding products continued to sell well. Finally, it created an all-time high of 660 million yuan of online and offline transaction volume of double 11 in the cotton era.

　　 The two logistics bases are working at the same time, competing against the clock to deliver as soon as possible

With the rapid increase of orders and orders, there is a huge amount of data behind. This double 11, in order to avoid customer service being too busy, logistics explosion leads to the discount of shopping experience, the cotton era has made full preparations, more than 300 manual customer service and intelligent customer service provide professional consulting services 24 hours a day; logistics is mainly in Huanggang and Yangluo, 8 subsidiaries, more than 1000 logistics personnel in the early morning of the 11th, immediately started 24-hour non-stop delivery of goods for transaction orders Take seconds to deliver goods to consumers.

　 What changes is data, and what remains unchanged is adherence to quality and integrity

As a national brand, it can stand out from the e-commerce war participated by more than 1000 mainstream brands and become the quality choice in the public's mind. It is not only related to the "interesting" annual super value discount in the cotton era, but also closely related to the "peace of mind" concept conveyed by the brand all the time. At the same time, this year's double 11, the founder of the cotton era, Li Jianquan, and Tongyao, the brand spokesperson of the cotton era, explored Huanggang factory. From the high purification workshop with medical background, the selected high-quality cotton raw materials from the world, to the strict quality control of production links, every link of the cotton era has made it impossible for people to be picky and let consumers feel it more intuitively All cotton era in the professional, quality and safety aspects of excellence.

From 2011 to 2020, the cotton era has participated in tmall's double 11 shopping carnival for 10 consecutive years, and the annual sales are constantly refreshing. In addition to the attractiveness of the product itself, it also has the bonus of good brand reputation. On the double 11 of every year, the cotton era gives thanks to consumers with a real 50% discount in profits. At the same time, there is no distinction between online and offline. It always adheres to the four consistencies: consistent products, consistent quality, consistent pricing, and consistent storage, so as to ensure no discount in quality and service. No matter when, do a good job in products and services is the consistent adherence and original intention of the cotton era.