Data In October Fell, Textile And Clothing Industry Recovered High Consolidation

Recently, the data released by the National Bureau of statistics shows that domestic consumption is gradually picking up. In October, the total retail sales of consumer goods reached 3857.6 billion yuan, up 4.3% year-on-year, 1.0 percentage points faster than that in September, including 127.4 billion yuan in clothing, shoes and hats, and textiles, with a year-on-year increase of 12.2%.

The prosperity monitoring results of circulation branch of China Textile Industry Federation show that in October 2020, the prosperity index of national textile and garment professional market managers is 50.75, which is 2.37 percentage points lower than 53.12 in September; the prosperity index of merchants in professional market is 51.22, 1.47% lower than 52.69 in September. In October, the textile and garment professional market continued the peak sales season. Although the indexes fell slightly compared with September, the overall situation was still good.

Market recovery, sales season continues

A person in charge of a clothing enterprise in Shengze, Jiangsu Province, said that the startup rate has basically recovered to more than 90%, and orders have begun to flow back, and domestic and export orders are "full".

In October, the prosperity index of the national textile and clothing professional market managers and merchants slightly decreased compared with September, but the overall index was higher than the 50 boom and bust line, continuing the sales peak season in September.

From the perspective of the business climate index, the business climate index was 52.29% in 12 months, representing a decrease of 10.29% compared with that of the management business climate index, which was 10.29% lower than that of the management index.

Among the sub indexes, the total business index was 52.26, down 2.90 percentage points from 55.16 in September; the logistics delivery index was 51.94, down 2.90 percentage points from 54.84 in September; the passenger flow index was 51.94, down 2.58 percentage points from 54.52 in September; the opening rate index was 50.32, 2.58 percentage points lower than 52.90 in September; the rent index was 48.39, 0.64 percentage points lower than 49.03 in September; The e-commerce sales index was 49.68, down 2.58 percentage points from 52.26 in September.

Business confidence recovery, live broadcast brings sales

The person in charge of minglan Shijia clothing store in Guangzhou Baima clothing market said that during the epidemic period, the shop staff mainly released new product information to customers through live broadcast and other means. Live broadcasting has been carried out for several years. In the first half of this year, we mainly rely on live broadcast to communicate with customers. Each store manager will make a live broadcast every week to introduce the fabric, style and size of the clothes. The live broadcast has brought great sales to the store. At present, the off-line passenger flow is also increasing, and I believe the business will gradually get better.

In terms of business climate index, the business climate index of China Textile fell by 10.47 percentage points compared with the business environment index of 53.51% in the month.

Among the sub indexes, the sales index was 52.95, down 2.08 percentage points from 55.03 in September; the average selling price index was 52.60, down 1.39 percentage points from 53.99 in September; the profit index was 52.47, down 2.50 percentage points from 54.97 in September; the comprehensive cost index was 49.45, up 0.50 percentage points from 48.95 in September; the inventory index was 49.32, down 0.82 percentage points from 50.14 in September; The e-commerce sales index was 50.55, down 2.53 percentage points from 53.08 in September.

For managers, the business climate index of the next period was 52.26, down 2.26 percentage points from 54.52 in September; the business environment index in the next period was 51.61, down 2.91 percentage points from 54.52 in September. In terms of merchants, the next business climate index was 52.47, down 1.38 percentage points from 53.85 in September; the business environment index in the next period was 51.03, down 2.68 percentage points from 53.71 in September. In terms of prediction index, the four pre judgment indexes of managers and merchants are all above 50, which shows that professional market managers and merchants have strong confidence in the continuation of good sales situation in November.

Enterprises should replace "increment" with "quality improvement"

At the recent 2020 China clothing brand marketing mode innovation forum held recently, Lin Yunfeng, deputy director of the China Textile Federation press center, said that 2020 is a very challenging year. Fortunately, with the strong guidance and support of relevant national departments and governments at all levels and the continuous efforts of all colleagues in the textile and garment industry, China's garment industry has been rapidly adjusted, showing a strong supply capacity, adaptability and repair ability. Under the current situation, we should seize the opportunity of the new development pattern of "double cycle" at home and abroad proposed by the Central Committee, strengthen exchanges and close cooperation, constantly improve innovation ability, and boost the linkage development of the industry with sustainable, high quality and internationalization.

Liu Xin, deputy director of the industry department of China Textile Industry Federation and vice president of the industrial economy research institute, said that the global overall industrial structure and market structure are undergoing directional changes. According to the requirements of long-term economic development, there is a basic trend of industrial chain transformation to surrounding countries and even to domestic. Due to the damage to the economic foundation caused by the long duration of the epidemic, domestic and foreign consumer markets may face a trend of growth and deceleration. Enterprises should pay more attention to "quality improvement" instead of "increment" on the supply side.