The Daily Output Of 200000 Meters Does Not Worry About Selling, And The Inventory Of 7 Million Meters Is Not Worried! The Same Dry Textile, Why So Much Difference?

This year, due to the impact of the epidemic, all textile exports have been hit hard, especially for enterprises relying on foreign trade.

"We mainly do outdoor functional fabrics, mainly exported to Southeast Asia. The market is not good this year. We are more cautious in making orders. All of them are pre paid and then produced. So far, the sales volume is only half of the previous years, and the profit is also falling seriously. "

"We are a weaving enterprise, mainly do polyester taff, Chunya textile. We don't trade directly, but many of our customers are doing foreign trade. Their orders have decreased this year, and our sales volume has also dropped by more than 60% compared with the previous years. "

……

Even if we hear that the textile market is basically flat with the decline in the market this year, or even if the market is still flat.

According to a person in charge of an Oxford cloth production enterprise, they do outdoor goods, especially tents. At present, they do both domestic and foreign trade, and foreign trade accounts for about one third. Affected by the epidemic situation in the first half of this year, the overall trade volume dropped by about 30%, but the market in the second half of this year has improved rapidly, and is now the same as that in previous years. In order to meet the needs of current customers, the textile factory has already been full production, with the output of 200000 meters per day. The finished product warehouse is even more 7 million meters of Oxford cloth in stock for customers to transfer at any time. At the same time, in order to cope with the change of color requirements of customers, they even put 1 million meters of grey cloth in advance in each of the three dyeing factories.

Not only is this enterprise in good condition, but there are many similar enterprises in the market. A professional home textile enterprises, in this year also entered the fast lane of development. The export of home textile products in this year has reached a 30% growth rate, sales is more than 50 million.

……

Why is there a differentiation between fabric and export market?

Through careful analysis, it is found that the textile enterprises most affected by the epidemic this year, their fabric products are all mainly used for clothing. On the contrary, those who received little impact of the epidemic, even rose sharply this year, have little to do with clothing products.

Polyester taff, chunyafang, imitation silk and other clothing fabrics have always been the absolute protagonists in the fabric market in the past years, while tent fabrics, home textile fabrics and packaging fabrics seem to be relatively small products in the market. Why can these products escape the off-season market this year, and clothing can only fall sharply.

The function of clothing has already broken through the function of "keeping warm and hiding shame", and the social attribute is more and more obvious. In recent years, the pursuit of clothing is becoming more and more complex, the concept of fashion, personality, fashion and so on is more and more popular. But generally speaking, clothes give people the feeling that they are not wearing for themselves, but for others to see.

Under the epidemic situation, the measures of closing down the city and locking the country have brought many social activities to a standstill and greatly reduced the opportunities for various kinds of tourism, parties and dinner parties. This naturally makes the vast majority of consumers lose the opportunity to show their new clothes, which will inevitably make consumers lose the desire to continue to buy new clothes.

However, most of the non clothing products have no function of showing off and showing off, and they still stay in the practical aspect. Since it has to be used, it is just needed, and it is unlikely to be affected by other factors. In addition, similar to home textiles, but because people stay indoors for a long time, and accelerate the update.

There is still a big difference between the sales channels of clothing and non clothing products. Clothing products are mainly sold in various clothing stores, and most of the non clothing products are sold in supermarkets and stores, or similar packaging fabrics are mainly sold on other products.

This year, due to the impact of the epidemic, the main sales channels of clothing, offline stores have been hit hard. In the past half a year, there have been a lot of closures and closures of various brand manufacturers. On the one hand, it will reduce the demand of terminal purchase, on the other hand, it will also seriously compress the clothing sales channels.

However, the non clothing fabric products rely on supermarkets and supermarkets, but develop vigorously because of the epidemic situation. A large number of consumers need to buy daily necessities through these places. The flow of people in these supermarkets and shopping malls has increased greatly, which naturally leads to the hot sales of such fabrics.

This is why this year, the market heard that the orders of some trading enterprises and printing and dyeing factories making towels and bedclothes are so good that they are not in the off-season. Even after eleven years of clothing inventory, it is difficult for enterprises to digest even though they have been in stock for 11 years.

In the current textile homogenization market, in the past years, some unknown niche products and marginal products have become all kinds of black horses, and they are going up against the trend in the off-season.