Agricultural Bank Of Guangdong: Digital Transformation Helps Small And Micro Enterprises Develop

By Tan Qiong

Technological progress is the basis of stimulating new business model. The mature application of each new technology brings new opportunities and challenges to banking business. Agricultural Bank of Guangdong actively promotes digital transformation and helps small and micro enterprises develop rapidly.

In order to speed up the digital transformation, the Agricultural Bank of Guangdong has accelerated the construction of smart scenes, focusing on education, travel, dining, government affairs, financing and other key fields, to create a number of Internet scenes with brand effect, such as smart campus, smart travel, smart canteen, smart government, and supply chain financing, so that the general public can enjoy a convenient package of services at home 。 In the first nine months of this year, the bank added 7179 Internet scenes, ranking the forefront of the Agricultural Bank of China, driving more than 4 million Internet scene customers.

Focusing on the financing pain points of the industrial chain, ABC Guangdong independently innovated and launched "chain Jiedai" products to serve the upstream and downstream small and Micro customers of core enterprises in batch. By the end of September, the bank had 72 online business circles with a total investment amount of 10.7 billion yuan. Through online supply chain financing to solve the capital turnover problem of a key enterprise and its upstream and downstream small and micro clusters, "chain Jiedai" has created an efficient batch service mode with high replication value. For the upstream and downstream enterprises of the supply chain, the biggest advantage of "chain quick loan" is that the financing cost is reduced, and online loan processing is more convenient and fast.

The staff of Agricultural Bank of Guangdong introduced the functions of smart finance to the public. Information map

In terms of financing mode, by means of credit extension for key enterprises, "chain quick loan" transfers credit resources of key enterprises to supply chain enterprises; in terms of service function, it breaks the time-space boundary, and all supply chain enterprises and accounts of group enterprises all over the country can rely on the existing accounts of Agricultural Bank of China to obtain approval for financing; in terms of process operation, it only needs one click login, which greatly improves the user experience. Experts in the industry said that "chain Jiedai" has improved the management efficiency of the whole supply chain and optimized the financing ecology; at the same time, it has broken through many mechanisms and technical barriers, and is a targeted financial innovation with more demonstration effect and promotion value.

"Tax e-Loan" is also an epitome of Guangdong Agricultural Bank promoting digital transformation and innovating service for small and micro enterprises. In view of the lack of online credit products for small and micro enterprises, Agricultural Bank of Guangdong takes technological and financial innovation as a breakthrough point and comprehensively uses Internet big data to develop and launch several business models with Guangdong characteristics, such as "tax bank e-Loan", "reserve e-Loan", "social security e-Loan" and "micro chain e-Loan", which mainly include paying taxes according to law, paying provident fund according to law, paying social security according to law and core enterprises Small and micro enterprises in the upstream and downstream industries can solve the problems of financing difficulty and slow financing. These characteristic modes have changed the traditional manual loan examination into the system automatic loan approval, and realized the digital business functions of the bank, such as obtaining customers in batches, providing accurate service for products, applying for loans every second, and repaying the loans with loan. The user experience is fast and good.

The "ABC e-housekeeper" personal online flow loan of Agricultural Bank of Guangdong has been launched. This is a new credit financing mode based on the transaction data of e-commerce platform of "Agricultural Bank of China e-housekeeper", combined with intelligent POS transaction data and customer financial assets, which has solved the long-standing financing problem of individual businesses, and eliminated the need for customers to provide loan information during the epidemic period Annoyed. As of the end of September, the Agricultural Bank of Guangdong has issued 3746 personal online flow loans with the amount of RMB 677 million, of which 3169 have been issued this year with the amount of 542 million yuan, which strongly supports the resumption of work and production of individual businesses.

In traditional credit system, contract signing needs manual operation, which mainly relies on human eyes to identify and judge the false risks in credit business. The Agricultural Bank of Guangdong initiated the "three in one" verification system for face-to-face signing of credit contracts in the system, and promoted its application in 235 lending centers of branches under its jurisdiction, which not only enhanced the ability of credit risk prevention and control, but also promoted the business development, realizing a win-win situation between banks and enterprises.