It Is Worth Buying Non-Public Offering Shares Of Science And Technology Listed On The Stock Exchange Of 728.5 Million, Which Has Been Oversubscribed By Front-Line Institutions

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On December 22, 2020, the company successfully listed its non-public shares to specific objects on the Shenzhen Stock Exchange. The company issued about 8196400 shares at the price of RMB 88.88 per share, raising a total of 728.5 million capital. After deducting the issuance expenses, the net value of the raised funds is about 713 million yuan.

According to the disclosed results of the offering, the stock issue of worth buying has obtained 18 investors' subscription quotations, with a total amount of 1.069 billion yuan, far exceeding the upper limit of 728.5 million yuan. Among them, huitianfu Fund Management Co., Ltd. is the investor with the highest subscription amount, with the subscription amount of 230 million yuan.

This time, the investors gathered together the leading enterprises in the public offering, insurance, QFII and industrial investment in China, including huitianfu fund, WT asset, Nanfang fund, Harvest Fund, Taikang asset management, RONGTONG fund, e-fund, Zhongyi life insurance, Guotai Junan asset management and other well-known first-line institutions. The entry of top investment institutions undoubtedly reflects the high recognition and value potential of the company in the capital market, and also injects a boost for the sustainable development of the company.

The 728.5 million fund raised by this refinancing project will be mainly used for content platform upgrade, diversified consumer MCN, consumer Internet Research Institute and supplementary working capital. Among them, the content platform upgrade project mainly focuses on the "what's worth buying" platform upgrade, such as adding live broadcast, short video and other content, continuously improve the content diversification level, expand the user scale and meet the brand's richer marketing needs; the diversified consumer MCN project plans to create a number of high-quality consumer content accounts in the form of signing or incubation, including e-commerce and shortsightedness Frequency platform and other global media to promote, build off-site consumption content ecology, continue to expand the influence of consumer content field; consumer Internet research institute project mainly precipitates consumption data through global content and global marketing services, forming deep insight into the consumer industry, enabling multi-dimensional application and enhancing brand value.

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The fixed increase project will strengthen the function of short video and live broadcast on the "what is worth buying" platform, which will help the platform further highlight its community attribute of consumer content; based on this, the technology worth buying will continue to expand and extend along the consumption content and consumption data, and will gradually build an industrial layout around the consumption field. From its financial statements, we can see that this strategy has begun to show results. In the first three quarters of 2020, the business income of worth buying technology was 545 million, with a year-on-year increase of 34.61%; the net profit attributable to the parent company was 85 million, with a year-on-year increase of 37.84%.

This fixed value-added project is the first refinancing issue since the listing of worth buying technology. Its success is the recognition of the achievements made by the capital market in the past ten years, which injects firm confidence into the company's future transformation and development. However, it also represents the expectation of the capital market for the next decade, which is both a driving force and a pressure. Worth buying technology will continue to focus on the field of consumption, while deepening the "what is worth buying" main station business, and constantly broaden the industrial boundary, so as to make continuous efforts to become a great technology company in the field of consumption.

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