Qiu Guanghe: Stimulate The Development Vitality Of Small And Medium-Sized Enterprises And Promote The Optimization And Upgrading Of Specialized Markets

2021 is Qiu Guanghe, deputy to the National People's Congress and chairman of SEMA clothing, attended the two sessions for the ninth consecutive year, bringing 13 suggestions, focusing on the economy and people's livelihood respectively.

Qiu Guanghe, deputy to the National People's Congress and chairman of SEMA clothing

As an entrepreneur in the field of textile and clothing, Qiu Guanghe puts forward suggestions on stimulating the development vitality of small and medium-sized enterprises, boosting the development of national brands, realizing the digital upgrading of garment industry, strengthening the protection of intellectual property rights, promoting the optimization and upgrading of textile and garment professional market, and strengthening the supporting role of independent brands in expanding domestic demand.

　　 Strengthen the protection of online intellectual property rights And brand rights and interests maintenance

In the past year, Qiu Guanghe found that with the vigorous development of the Internet and e-commerce, brand infringement has become more and more covert, leading to many new situations of rights protection.

　　 First, the infringement of some e-commerce platforms has become the new normal. Counterfeiters and sellers penetrate all kinds of network platforms, and take the network platform as the main position of selling and infringing. According to the investigation on the infringement of a certain brand, the infringement of the brand has been widely used in every network platform, such as Shuo Yin, Taobao live broadcast, pinduoduo, etc., and there are different degrees of infringement and sales of counterfeit goods.

　　 Second, the phenomenon of industrial chain infringement has become the mainstream. Take the clothing industry as an example, the processing dens, packaging, tags, washing marks, PP bags and hand-held plastic bags behind a fake goods are very complete, and the goods, tags, washing marks and other links have been separated, realizing the separation of people and goods. Similar to the situation that a large number of infringing goods were found on the spot in the early years, the situation has gradually decreased. The infringement of industrial chain has become the mainstream, which also weakens the effect of cracking down on counterfeiting.

　　 Third, the cost of brand rights protection is high. The main body of brand rights protection is brand side. At present, many infringement acts are carried out through the network. Usually, the cross regional and cross provincial characteristics of such cases are relatively obvious. Due to the different work efficiency, attention degree and investment strength of the provincial and municipal government departments, there is a certain degree of local protectionism in some provinces, prefectures and cities, which makes the cost of safeguarding the rights of brand owners high. According to the survey, many brand companies' investment in rights protection is purely investment and cannot be obtained.

　　 Fourth, the network platform is not active enough to crack down on brand infringement. Now many enterprises have to invest a lot of manpower, material and financial resources to fight against brand infringement every year, but once it comes to the intervention of network platform, it becomes very difficult to investigate the cases. Some brand owners reflect that even if they find that there is infringement on the platform, the platform side will face very complicated procedures and tedious process in the process of obtaining evidence and data.

　　 In view of the above problems, Qiu Guanghe put forward the following suggestions:

First, improve the online rights protection mechanism. Strengthen the tort supervision responsibility of the platform. For some major and important infringement cases, the data and amount of which reach a certain scale, such as 10 million yuan / year, the platform should bear the corresponding joint and several liability;

Second, it is suggested that brand infringement should be dealt with in the whole chain and at the source. For those who knowingly commit crimes and take part in the manufacturing and selling of counterfeit goods in the industrial chain for a long time, the joint and several liability should be investigated.

Thirdly, it is suggested to implement some kind of economic compensation mechanism in brand infringement cases. For example, if the infringer and the brand equity party can reach a certain degree of understanding of economic claims. In the court trial process, it can contact the infringer for the rights and interests, and issue a certain procedure of economic compensation scheme to offset part of the cost of protecting rights and interests.

The fourth is to improve the online litigation evidence rules, evidence disclosure and evidence obstruction exclusion rules. The regulatory authorities should issue corresponding systems and rules to urge the platform side to simplify the investigation and evidence collection procedures for brand infringement, so as to facilitate the rights protection behaviors of brand owners and equity parties on the network platform.

　　 Promote the optimization and upgrading of textile and clothing professional market Smooth domestic circulation

Based on the circulation field of textile and garment industry, Qiu Guanghe also brought "suggestions on promoting the optimization and upgrading of textile and garment professional market and unblocking the domestic circulation".

Textile and clothing professional market is an important organizational form connecting "small production of thousands of households" and "ever-changing large market". It plays an important role in "Prospering a group of markets, driving a piece of employment, enriching one side of the people, and strengthening the local economy", as well as allocating production factors, improving circulation efficiency, cultivating small and medium-sized enterprises, promoting urban-rural integration, and realizing the healthy operation of the industry At present, the annual sales volume of national textile and garment professional market is more than 2 trillion.

Qiu Guanghe said that at present, the information technology revolution, business model reform and the resulting industrial upgrading, circulation upgrading, consumption upgrading and urban upgrading have put forward new topics and new development directions for the development concept, mode and path of the textile and clothing professional market.

　　 In this regard, Qiu Guanghe suggested that:

In order to further stimulate the domestic market potential, we should establish a working mechanism led by the state commercial department, participated by relevant departments and organized and implemented by industry associations; on the basis of the system of the Ministry of Commerce focusing on contacting textile and garment professional markets, we should continue to expand the scope of key contact markets, further strengthen the coordination between the Ministry of Commerce and China Textile Industry Federation, and promote the optimization and upgrading of key contact markets Innovation and development.

We will support the development of platform economy by focusing on the development of the platform economy by focusing on R & D and design, cross-border e-commerce, online and offline integration, etc., and set up a consumer experience center, creative design workshop, brand incubation studio, e-commerce live broadcasting base, cross-border e-commerce independent station, etc., so as to improve exhibition, design release, brand operation, training exchange and information data Focusing on the application of modern information technology and digital transformation, we will promote the construction of industry big data center, promote the digital docking between the market and upstream industries and downstream consumers, and create a fashion goods supply base integrating online and offline.

We will promote the standardization of key contact markets in the central urban areas of key cities, promote the formulation and implementation of standards for commodity management, merchant services, market credit, and green energy conservation in key contact markets, improve the credit record, classification, incentive and punishment systems, and build a modern market governance system with credit evaluation as the core.

It is suggested to support the key contact market and Internet platform to jointly create brand day and consumption festival activities, focus on contacting market organizations to optimize their own brand participation, give consumption subsidies and network channel cost concessions, promote clothing and home textile products to the countryside and expand consumption, support and encourage channel sinking, connect County economy, promote rural consumption quality upgrading, and balance urban and rural areas, Smooth the domestic circulation.

　　? Source: Samma apparel