Chen Dapeng Makes Closing Summary For "Lingdi Style3d 2021 China Fashion Forum"

From March 30 to 31, the "Lingdi style3d? 2021 China Fashion Forum" hosted by China Fashion Association, CO organized by Lingdi style3d and hosted by Beijing shengshijianian International Cultural Development Co., Ltd., successfully concluded the curtain of "Lingdi style3d? 2021 China Fashion Forum".

In two days, with the theme of "co creating: a digital future", the representative brand groups are gathered to bring directional value reference. From the four dimensions of modernization, digitization, experientialization and rejuvenation, the future oriented industrial paradigm and enterprise structure are output. With the excellent ability of setting time and smart temperature, the clothing brand can continuously move from inventory game to dimension upgrading Competition.

Chen Dapeng, vice president of China Textile Industry Federation and President of China Garment Association, attended the forum and released a closing summary with the theme of "embracing change, achieving stability and achieving long-term development".

Dear experts, entrepreneurs and colleagues in the industry, good afternoon!

The 26th China Fashion Forum is coming to an end. In the past two days, more than 40 brand leaders, technology pioneers, cross-border experts and scholars, as well as our young pioneers, have joined us to discuss the technological logic and industrial and commercial path of digital transformation around the theme of this year's forum The concept and framework of strategy, as well as the practice and tools of tactics, have brought us a lot of ideological enlightenment and practical guidance of industrial innovation and development in the era of digital economy!

Here, on behalf of China Garment Association, I would like to express my heartfelt thanks to every expert and entrepreneur for sharing their wisdom, and for making this space full of speculative insight and energy for the future development of the industry in these two days!

The current industrial digital transformation is not only the rise and replacement of single technology, but also the industrial revolution driven by the integration of several technology groups. The new generation of information technology, new energy system, new materials, new manufacturing technology and other major technology groups support each other, cross integration, and collaborative evolution, which have a profound impact on the industrial morphology, structure, division of labor and organizational mode, and reconstruct the ecology of industry and market. Therefore, the digital transformation and digital capability of enterprises have become the key and core driving force to win the current and future development.

From a closed enterprise chain to an open value network, with the real-time flow and sharing of all-round, whole process and all fields of data, a new production and service system of all factors, whole industry chain and full value chain is formed. The upgrading and value reconstruction of industry through digital ecosystem is the direction of industrial transformation and development in the era of digital economy The embodiment of advanced foundation and industrial chain modernization is also an important way for the industry to improve efficiency and efficiency and achieve high-quality development.

At the same time, we also see that the clothing industry is not only material creation, but also spiritual, cultural and good life creation industry. Today's consumption reform is not only the change of consumers' online and linking ways, but also the changes in lifestyle, culture and aesthetics brought about by the development of the times. Diversified lifestyle, cultural landscape circle and constantly subdivided market have put forward higher requirements for cultural creativity of enterprises and brands. Especially for the younger generation of Chinese consumers, the spiritual value and cultural awareness of the nation continue to increase, which constantly activates the unique identification of Chinese fashion culture, and also reflects the appeal for the contemporary and global innovation of traditional culture.

Reshaping the connotation of Oriental culture and life aesthetics, promoting cultural innovation and creativity with distinct life ideas, cultural attitudes and aesthetic expression, and creating a fashion ecology with Chinese characteristics, world influence and era characteristics is not only an important support for the creation of industrial value, but also an important mission for the industry to form cultural confidence and brand confidence in the era of digital economy.

In such an era of change, we also need to rationally see that for the vast majority of enterprises, change never starts from disruptive innovation, but is a continuous iterative action; we should also objectively recognize that there are still many aspects in the core competence of the industry, such as cultural creativity, lean management, high-end manufacturing, organizational mode, industrial collaboration, etc Short board weaknesses, the brand also needs to form a unique value and culture through continuous accumulation, forming irreplaceable technology and ability. ?

The times are changing greatly, but the nature of industry and Commerce will not change, the spirit of entrepreneurship, craftsmanship, and the industrial values of dedication will not change. The progress of technology brings about the ability rather than simple opportunities, the improvement of commodity power and service power, and the renewal of system and organization, rather than the full link marketing at the cost of damaging brand value. Enterprises should be endurance long-distance runners. Embracing change and achieving long-term stability should be the innovation logic and path of industry in the digital economy era.

This year is a year of great significance in China's history. Looking back at our original intention and looking forward to the future, the new journey of building a socialist modern country in an all-round way has begun. China's garment industry has also ushered in a new departure in the era of digital economy. We should stick to integrity, innovate, seize opportunities, forge ahead and open up a new situation. Under the background of China's Centennial goal entering a new stage, China's garment industry is standing at a new historical starting point of climbing the global industrial commanding height.

Embracing the digital economy, reconstructing new advantages, comprehensively improving the technology, cultural creativity and soft power of the industry with the power of innovation vitality, humanistic spirit and Chinese cultural value, leading the transformation of the global clothing industry, reflecting the drive, creation and contribution to the development of contemporary world fashion, and the birth of a world-class Chinese clothing brand group must be our goal.

Finally, I use a paragraph from the opening video of this year's forum as a conclusion: "pursue the Chinese dream of fashion, stick to the brand's heart, and generate an innovation gravitational field; yesterday has been recorded in history, today is being created, and tomorrow will be more beautiful."

Thank you again!