Clothing Industry Has Broad Prospects, Not "Sunset Industry"

China is already the world's largest cotton consumer and the second largest cotton producer. In 2020 / 2021, the cotton output is about 5.95 million tons, the total demand is about 7.8 million tons, and the annual gap is about 1.85 million tons.

According to the survey, the number of clothes containing cotton products only accounts for a small part of China's clothing industry, such as chemical fiber, polyester, wool, silk, woolen cloth, silk, silk, real silk and other materials. Clothes made of these materials are also sold well in consumer intensive markets around the country.

Bright prospect of garment industry

Generally speaking, clothing is a rigid demand industry. People will choose different clothing at different stages and occasions regardless of birth, aging, disease, clothing, food, housing and transportation. With the transformation of global economic development, clothing enterprises are also upgrading production equipment and improving clothing quality to make clothing more "scientific and technological". It's just "technological" clothing. In the eyes of customers, it's made of several pieces of cloth, leather and other sewing, cutting, cutting and splicing. Apart from the high and low price, we can hardly see the technological connotation of clothing.

Even the "wearable devices" that have sprung up in recent years are simply sewing electronic devices into ordinary clothes. After the hype, people return to ordinary clothes. No matter whether the clothes are "technological", people need to wear clothes as long as they go out, but people with different consumption power will choose clothes at different prices, so there will always be a market for clothing industry.

However, some clothing enterprises are difficult to survive. Generally, the main reasons will focus on the backward manufacturing technology and technology, the shortage of cash flow caused by inventory, and the high turnover rate of workers. Although these problems have certain universality, because they are mostly small and medium-sized enterprises or workshops, their rise and fall will not affect the overall development of the industry.

With the continuous improvement of people's living standards and disposable income, the clothing industry will continue to be popular, and there will be more "buy buy buy" in the clothing consumer market. With the rapid speed of garment making, the quality of finished products, the style keeping up with the trend, and the price is not exaggerated. In addition, with the publicity and promotion in place, the clothing industry will not have a bad day, but the overall prospect is still very broad 。

In order to cultivate the national brand of China's clothing, we should promote the transformation of enterprises, improve the production efficiency, consolidate the quality of clothing, and grasp the consumers' shopping psychology to create a good industrial environment. Now almost any industry products, there are high and low market positioning, clothing is the same. According to the classification of different wealth groups, there are hand-made coats with hundreds of thousands of yuan, T-shirts and vests with ten yuan on the street, and clothes with tens, hundreds and thousands of yuan each or a set of clothes, which can be found in stalls, shops and shopping malls.

Industrial chain coordination is needed

According to the comments of netizens, men's consideration of clothing is mainly durable, while women's consideration of clothing is mainly good-looking and not easy to bump into. Reflected in people's production and consumption, that is, clothing enterprises need to pay more attention to the quality and style of clothing. To promote the transformation of garment enterprises, it also needs the coordination of the industrial chain.

The first is the safety of production factors, that is, collecting high-quality raw materials, using high-quality cotton or other raw materials, or recycled and disinfected old clothes, so as to ensure that consumers are safe from the source.

The second is fashion design. Consumers, especially female consumers, are most interested in the style of clothing. Clothes with good style, color, shape and texture can naturally be favored by consumers. This requires a large number of excellent fashion designers to constantly update the clothing styles.

The third is the mode of production. If it is a workshop assembly line operation, the key points are to improve the production speed, reduce pollution, reduce energy consumption, and ensure the quality of finished products. If it is manual operation, the cultivation of craftsman's skills and sewing by stitch are the "soul" of the garment.

It is also a necessary way to maintain the clothing recruitment that the clothing should be refined and refined, so that the product quality of the assembly line is reliable, and the craftsmanship spirit of handicraft products can be displayed. In addition. We also need to abide by social morality, such as not using animal fur to make finished clothes. More importantly, the enterprise should have the correct values. After all, clothes can show the image of a person and the external image of the clothing enterprise.