Anta And Beijing 2022 Winter Olympic Games Licensed Goods National Flag Sportswear Show In Jinjiang Shoes Expo

On April 19, the 23rd China (Jinjiang) international shoe industry and the Sixth International Sports Industry Expo opened in Jinjiang City, Fujian Province. As a leading brand in the domestic sporting goods industry, Anta displayed the national flag sportswear licensed for the 2022 Winter Olympic Games in Beijing at this Shoe Expo, setting off a "Olympic" and "professional" sports trend.

The reporter saw at the scene that Anta exhibition hall design restored the scene of the Shanghai press conference of Beijing 2022 Winter Olympic Games licensed commodity flag sportswear on July 27 last year. In order to attract the aesthetic needs of young people, Anta also combines the multi-level three-dimensional line carving modeling of paper-making art to vividly display the art background of "7.27". On the three-dimensional structure of the external facade of the exhibition hall, more than a dozen of three-dimensional models of bright silver Winter Olympic skiing are hanging in the air in a disorderly way, matching with the joint logo of Anta and the Beijing Winter Olympic Games, showing the close relationship between Anta and the Olympic Games.

It is reported that the design of national flag sportswear includes elements of traditional Chinese culture, clothing elements of many professional sports, and modern youth trend factors. For example, the leisure sportswear with unique design pattern is formed through the creative extension of the word "China" inspired by the window pane; there are sports clothes that are innovated again through modern techniques and combined with Chinese culture; there are also one-piece sports clothes inspired by ski suits, which can prevent snow and water, realizing the perfect combination of professional sports and fashion trends.

"The national flag sportswear, which integrates Anta's latest scientific and technological achievements and the highest quality, is Anta's unique brand commanding height. Commodity planning with the theme of "live for ever" enables consumers to strengthen their identity based on national glory and national confidence. " Zhu chenye, vice president of Anta brand, said that he hoped that through the flag products, running and other professional sports products, the on-site consumers could feel the atmosphere of Olympic Games and the charm of Olympic culture, and further determine the brand image of Anta professional sports, and establish a deep link of "brand resonance" with consumers with innovative forms and visual expression.

It is reported that as the official partner of Beijing 2022 Winter Olympic Games and winter Paralympic Games, Anta has joined hands with Chinese sports delegation to fight for more than 30 major international sports events, providing prize winning equipment, competition equipment and life training equipment for more than 30 national teams.