National Cotton Industry Alliance And 361 ° Sign Up For Cooperation And Release New Products Of National Cotton

On April 24, 2021, the National Cotton Industry Alliance (CCIA) and China's leading sporting goods brand 361 ° In Urumqi, Xinjiang officially signed a strategic cooperation agreement and released new products of national cotton. Local government representatives: Ma Xiongfeng, deputy director of Cotton Research Institute of Chinese Academy of Agricultural Sciences (hereinafter referred to as CCRI) and Deputy Secretary General of the national cotton Federation; Huang Qun, director of the Secretariat of the national cotton alliance and Deputy Secretary General of the national cotton Federation; Wang Jinhua, chairman of Shanghai yongao Textile Technology Co., Ltd. and vice president of the national cotton Federation, 361 ° The brand spokesperson, Xinjiang born well-known basketball player korambek Makan and other guests attended and witnessed the signing ceremony.

The national cotton industry alliance, led by the Cotton Research Institute of the Chinese Academy of Agricultural Sciences (hereinafter referred to as the "China Cotton Institute") and in accordance with the new requirements of the supply side structural reform, united with 208 enterprises and institutions in China's cotton "scientific research production processing circulation textile clothing trade" whole industry chain, the national cotton industry alliance was established in Beijing in November 2016. The national cotton alliance has long been committed to building a high-quality cotton industrial chain, sparing no effort to produce high-quality cotton that meets the needs of end-users in Xinjiang and other places. It actively advocates the concept of high-quality development and high-quality and good price of cotton, promotes the green sustainable development of China's cotton industry and the transformation and upgrading of the whole industry, and creates China's own brand "CCIA". Since its establishment, the national cotton alliance has made a lot of innovative work in collaborative innovation and achievement promotion of science and technology, construction of high-quality cotton production base and supply chain, establishment of product quality control standard and traceability system, cultivation and promotion of national cotton "CCIA" brand and construction of deep integration mechanism of "three production" of cotton, In Xinjiang and other major cotton production areas to establish high-quality cotton production base of millions of mu, has achieved fruitful results.

361o is a comprehensive sporting goods company integrating brand, R & D, design, production and distribution. It has become one of the leading sports brand enterprises in China under the guidance of the spirit of being a global respected brand model. three hundred and sixty-one ° We are always committed to fulfill the corporate responsibility of Chinese sporting goods brands, and convey to consumers the concept of comfortable, high-quality and sustainable development of natural cotton with green, environmental protection and high-quality products. As the first domestic sporting goods brand jointly promoted with the national cotton Federation, 361 ° Adhering to the brand concept of "more love", we actively advocate the use of "CCIA" brand high-quality cotton to provide consumers with more healthy, comfortable and fashionable sportswear.

The National Cotton Union and 361 ° "CCIA" brand and 361 ° Brand long-term "joint name" cooperation, National Cotton Union will be 361 ° Providing the highest quality exclusive cotton fields and certification and selection of high quality cotton for production, 361 ° We will purchase and use excellent raw materials such as raw cotton, yarn and fabric of national cotton "CCIA" according to the contract, provide sports equipment with both science and technology and design for consumers, and help the high-quality development of national cotton industry with practical actions. The two sides will spare no effort to jointly promote the new pattern of integration and development of the whole cotton industry with the integration of "technology side + production side + demand side", give full play to their respective advantages, provide sincere and high-quality products for the Chinese people, further enhance the international influence of China's own cotton brand, and actively integrate into the domestic and international dual cycle.

Ma Xiongfeng, deputy director of CCRI and Deputy Secretary General of the national cotton Federation, said that the "co branding" cooperation between 361o and the "CCIA" brand of national cotton has carried out the "key points of planting industry in 2020" of the Ministry of agriculture and rural areas to promote the in-depth integration of the "technical side + production side + demand side" integration layout and establish a high-quality cotton production base, The new requirements of creating "CCIA" national cotton brand have realized the organic connection of cotton technology, production and textile market, which will promote the high-quality development of China's cotton industry. He said that brand is the concentrated embodiment of technology, culture and value. National cotton "CCIA" brand belongs to the national brand strategy, which aims to produce more green, higher quality and more environmental protection cotton for Chinese people, improve the quality and added value of China's cotton, boost the transformation and upgrading of China's cotton industry, and help implement the strategy of Rural Revitalization.

Wang Jinhua, vice president of the national cotton alliance, said that the national cotton alliance has focused on building a high-quality cotton production base, with the docking of cotton seed, cotton planting, spinning, weaving, printing and dyeing, clothing design and processing, as well as clothing and home textile brands, thus forming an effective whole industry chain for market promotion and achieving fruitful results. At present, the national cotton alliance connects with many domestic brand enterprises and markets, providing high-quality cotton raw materials, boosting the quality of Chinese clothing and home textile brands, bringing high-quality products and consumption experience to consumers, and helping China's economic development.

　　361 ° Mr. Zheng Yexin, general manager of the brand enterprise management center, said that as the first sporting goods brand jointly promoted with the National Cotton Union in China, we have always been committed to using the best quality raw materials and improving production technology to make sports equipment satisfactory to the Chinese people. Through this cooperation, we hope to have the opportunity to provide consumers with more high-quality cotton products and help them get better sports performance with better sports equipment.

　　361 ° Korambek Makan, a famous basketball player from Xinjiang, said that as an athlete growing up in Xinjiang, he could witness 361 on the spot ° I am very pleased and excited to reach a strategic cooperation with the National Cotton Union and jointly commit to promoting the high-quality development of national cotton. I also hope that more people can learn about the rich and good things in Xinjiang and see the development of great and beautiful Xinjiang.

At the signing ceremony, there was also a new release of national cotton with the theme of "love traveling in Xinjiang". Adhering to the concept of making high-quality domestic products with high-quality national cotton, a series of new national cotton t-shirts with special design of national cotton were launched. The design elements of Pamir Plateau and Xinjiang traditional auspicious patterns were skillfully integrated to create a new style of Guochao with regional characteristics; The three generations of knitted running shoes and NFO knitted running shoes with national cotton yarn are equipped with zero sense knitting technology, which are light and breathable, and help sports lovers run freely and freely. On the spot, 30 sets of clothing with different styles were made up of 361 ° Basketball category spokesperson korambek Makan leads the show performance, showing the design concept of "national cotton in the body, warmth in the heart" in multi-dimensional. In addition, 361 ° It also announced the one hour sales volume of the brand's new national cotton series, which will be given to China Youth Foundation in full to help support the development of youth sports.