General Administration Of Customs: China'S Textile And Garment Export Reached 65.1 Billion US Dollars In The First Quarter

The pace of China's clothing going out has been significantly accelerated. According to the statistics of the General Administration of customs, in the first quarter, China's textile and clothing exports reached US $65.1 billion, a year-on-year increase of about 44% (in terms of RMB, a year-on-year increase of about 34%), and an increase of 15.6% over the export volume in the first quarter of 2019. The global hot sale of domestic products has brought new opportunities for the global development of the garment industry. Powerful clothing brands are seizing the opportunity and getting closer to the goal of building international brands.

China's clothing brands have the conditions and ability to go global“ During the 13th Five Year Plan period, the recognition and reputation of China's clothing brands continued to improve. Independent brands recognized the important role of expressing cultural self-confidence and inheriting national civilization, and continued to improve the integration ability of domestic and foreign advantageous resources, from products going out, production capacity going out, brand going out and capital going out.

A number of domestic clothing brands are gaining success on the international stage. After opening its first overseas store in London in 2012, bosden has become a high-end down jacket brand sought after by young people all over the world after years of deep cultivation. Li Ning, Anta, Jiangnan cloth clothing and so on also successively "went out to sea", or opened stores or merged European and American clothing brands, continuously expanding brand influence. Online is full of enthusiasm, while online is full of wind and water. Chinese brand sheen, which focuses on fashion cross-border e-commerce, covers 220 countries and regions, with more than 200 million mobile downloads and a valuation of 10 billion US dollars.

However, under the influence of the epidemic, new changes have taken place in the global market demand. Consumers pay more attention to cost performance, prefer e-commerce platforms, and prefer online social networking, which provide new opportunities for new brands and put forward new requirements for digital capabilities of Chinese clothing brands.

Clothing brands need to use digital technology to understand consumer demand and design more efficient and ultimate products. Taking sheen as an example, it is a "digital native enterprise", which started late, but can grow at a rate of 20-30 times faster than that of the industry. The main reason is to grasp the demand of consumers and produce strong competitiveness. With the help of digital tools, clothing brands can capture data in the whole network, summarize and analyze the current popular colors, price changes, pattern styles, etc., so as to more quickly and accurately respond to the fashion preferences of users, so as to design and make matching fashion items.

Under the background of the continuous global trade and the rapid development of cross-border e-commerce, Chinese clothing brands are facing more potential overseas market space, but also facing more severe test of improving production efficiency. Clothing brands need to integrate supply chain resources with the help of digital technology to provide rapid response ability for international layout. From the perspective of industrial transformation, enterprises should use digital technology to gather all kinds of clothing production factors together, build a more efficient production system, improve the flexible supply capacity, and establish a stronger "moat" and influence in the future global clothing trade.

In addition, the competition in the clothing industry starts from commodities and becomes due to the flow. Clothing brands need to grasp the dividend of digital social media to achieve the curve overtaking of precision marketing and brand building. In the case of insufficient professional strength, clothing brands can find social media marketing agencies as partners to improve internet communication ability, new media operation and e-commerce flow transformation ability.

If enterprises "go out to sea", digital assistance is indispensable. Enterprises should think about how to grasp the innovative design, production, supply chain system, marketing services and partners through data to form ecological influence. In the process of clothing brands exploring the international market, we are also looking forward to the birth of more truly international influential Chinese fashion brands with the help of digital advantages.