Fashion Industry Digital Innovation Ecological Community Was Born! Fashion Industry Digital Technology Innovation Alliance Established

On April 28, 2021 China Textile Innovation annual conference and Design Summit was held in Dalang fashion Town, Longhua District, Shenzhen. At the summit, the "Digital Technology Innovation Alliance for fashion industry" (hereinafter referred to as the alliance) was established under the guidance of China Textile Industry Federation and initiated and established by China Textile Information Center and national textile product development center. The alliance is committed to linking digital technology and fashion industry in the form of innovative ecological community to promote the digital development of fashion industry.

As a cross industry and open platform for integration and innovation, the alliance gathers advanced technologies such as cloud computing, big data, artificial intelligence, Internet of things, industrial Internet, blockchain, virtual reality and augmented reality, links digital technology application demand and data resources of fashion industry, and constructs intelligent forecasting, intelligent design, intelligent manufacturing, intelligent publishing, etc Smart marketing is a platform for collaborative development and joint promotion of core application scenarios to promote cross-border integration and innovative development of fashion industry and digital technology.

Sun Ruizhe, President of China Textile Industry Federation and chairman of International Textile Manufacturers Federation (ITMF), Cao Xuejun, first-class inspector of consumer goods industry department of Ministry of industry and information technology, Yu Jianyong, academician of Chinese Academy of engineering and President of Donghua University, Xian Xinmin, vice chairman of Longhua District CPPCC, Qiao Yanjin, director of Productivity Promotion Department of China Textile Industry Federation and director of China Textile Information Center, Representatives of technology companies of digital technology innovation alliance for fashion industry and other experts from government departments, industry associations, colleges and universities, and elites from science and technology industry attended the launching ceremony of the alliance.

Before the launch ceremony of the alliance, sun Ruizhe delivered a speech and pointed out that the establishment of the alliance represents the birth of the digital innovation ecological community of fashion industry. When introducing the alliance to the representatives of all parties, sun Ruizhe stressed: "the alliance focuses on the ecological level of the whole industry, focusing on multi-dimensional technical support, serving for the diversification, personalization and easy change of the industry development needs, and realizing the precision and high-speed technology application in different scenarios by comprehensively integrating the scale and synergy of digital resources." He pointed out that among the members of the "Digital Technology Innovation Alliance for fashion industry", a number of excellent solutions of digital technology for industrial demand have emerged. For example, using Xiaobing's artificial intelligence visual recognition, natural language processing technology and generation of confrontation network technology, China Textile Information Center provides the design logic of fabric pattern popular trend research results, and develops artificial intelligence pattern design creative interactive platform for Lufeng, Dali and other enterprises, so as to realize the diversity of fabric patterns in line with the style characteristics of fashion trends Original design enriches the creative ability of textile fabric pattern design and improves the innovation efficiency of textile product development; Shanghai Qingjia Intelligent Technology Co., Ltd. launched Nao knitting virtual loom system, which digitizes the corresponding relationship between knitting pattern, knitting needle and track, realizes the perfect connection between creative design and knitting process, and improves the design level and production efficiency; With the help of the idea digital platform of Guangdong "Shidi intelligent" Technology Co., Ltd., 3D design and AR / VR technology are used to realize the end-to-end virtual design of the whole process. More than 900 color matching and all samples of Anta FILA's new season products can be completed in two weeks, and the overall progress can be saved by about 75%; Shanghai mengke Information Technology Co., Ltd. uses big data, cloud computing and other technologies, relying on coloro digital color system, to build a leading textile color development, textile dyeing quality control and printing and dyeing solutions, effectively embedding digital color into the fabric development field; From the perspective of Omni channel data insight and user label portrait system, convertlab constructs RFM model and user journey design to help many international fashion brands establish Omni channel marketing solutions, effectively improve the repurchase rate, customer price and overall revenue; Beijing Jirui Technology Co., Ltd. "ecpro e-shanghuo" clothing e-commerce one-stop AI intelligent platform, based on the technology of fashion intelligent collocation, marketing copy generation and fashion trend analysis, helps the e-commerce platforms of handu clothing, Yichun, Jiangnan cloth clothing and other brands to improve the ability of fashion, accurate and fast update.

Focusing on how the alliance should link the fashion industry and digital technology to promote the digital development of industry, Yu Jianyong said in his speech at the founding ceremony: the alliance should focus on innovation, focus on professional strength, systematically study the development trend of technology, integrate key technologies, and set up an industry model; Members of the alliance should strengthen the research and development of key technologies and enhance the vitality of innovation. The alliance should take value as the foundation, absorb and export innovation resources according to the demand of industrial chain, improve the matching degree according to the effective demand, solve the industry pain point and realize the innovation income. The alliance should take mechanism as the core, establish collaborative innovation mechanism, provide organizational guarantee, form a new system network, and create a new digital fashion ecology of mutual benefit and win-win.

Dr. Shen Xiangyang, a professor of Tsinghua University, a foreign academician of the US National Academy of engineering, a foreign academician of the Royal Academy of engineering, and the founding director of the Guangdong Hong Kong Macao Great Bay Area Digital Economy Research Institute, sent a video message from overseas. Talking about the future of integrated development of science and technology and fashion industry, he said that in the future, science and technology will connect more with fashion, culture and economy, change the way of thinking, behavior and life style of human beings, and inject the surging vitality of innovation, creativity and creation into China's fashion industry.

The power that science and technology brings to fashion industry is not subversion, but innovation and reconstruction; The power that fashion supplies science and technology industry is long-term value shaping; The value of the alliance is to link the fashion industry and digital technology two innovation subjects, rely on industrial knowledge and expansion ability, gather more relevant forces, and jointly promote industrial innovation and development. On the way of digital innovation of fashion industry, the road is long, the line will come, the line will not stop, and the future can be expected!