When The Millennium Civilization Meets The Cutting Edge Design, "Prosperous China" Series Fashion Design Competition Starts

On the afternoon of April 22, ?“ Prosperous times · China -- the press conference and launching ceremony of "Dacheng market" cup Chinese costume design competition and "chishangjin" cup Chinese Hanfu design competition were solemnly held in Beijing hotel.

Former president of China Textile Industry Federation ? Du Yuzhou, vice president of China Textile Industry Federation ? Xia Lingmin, vice president of Wuzhou communication press and an expert in foreign publicity ? Jing Xiaomin, executive vice president of China Textile and Garment Education Association ? Ni Yangsheng, vice president of China Fashion Designers Association ? Yang Jian, chairman of the 7th Council of China Fashion Designers Association, Professor of Fine Arts College of Tsinghua University ? Li Dangqi, general consultant of Shengshi · China series design competition and chairman of China Textile Network Technology Co., Ltd ? Qian Jin, Secretary General of China Textile Industry Enterprise Management Association ? Zhu Guoxue, executive vice president of China Textile Photography Association and vice president of circulation branch of China Textile Federation ? Yu Minjing and other leaders from the National Industry Association; President of Sichuan garment (clothing) Industry Association ? Yang Shuqiong, deputy director of Jinniu District People's Government of Chengdu ? Huang Zhitai, Secretary of the Party committee and director of the market development service center of Jinniu District, Chengdu ? Zhong Yu, deputy director of Jinniu District Bureau of Commerce ? Zhou Qiwei, deputy director of Management Committee of international trade and trade functional zone ? Che Yang, deputy director of district market development service center ? Tang Hong, vice president of China individual workers association and chairman of Chengdu Jiarun real estate group ? Chen Xiande, vice president of Chengdu Jiarun real estate group and general manager of Dacheng Market ? Luo Jinsheng, general manager of Chi Shangjin Business Management Co., Ltd ? Zhou Mei, inheritor of Shu brocade ? Hu Guangjun, inheritor of Shu embroidery and researcher of innovation design center of Shu embroidery ? Zhao Chongyan and other leading guests from Sichuan Province and Chengdu City; Famous artist and designer of China's top fashion design award ? Zhang Zhaoda, Dean of School of fashion art and engineering, Beijing Institute of fashion ? Wang Yongjin, the winner of China's top fashion design award "Golden Summit Award" ? Wang Yutao, associate professor of Beijing Institute of fashion, top ten fashion designers in China ? Chu Yan, a famous writer ? Cui Manli and other guests from the cultural and fashion circles, as well as representatives of more than 20 news media attended the event.

Under the guidance of China Textile Industry Federation, China Textile Industry Enterprise Management Association, circulation branch of China Textile Industry Federation, China Fashion Designers Association, China Textile and clothing education association, Jinniu District People's Government of Chengdu City, Chengdu Jiarun Zhiye group, Chengdu Dacheng Market Management Co., Ltd Chengdu chishangjin Business Management Co., Ltd. and China Textile Photography Association, supported by Sichuan clothing (clothing) Industry Association. The activities are organized by ? Xie Qing, executive vice president of China Textile Industry Enterprise Management Association and vice president of circulation branch of China Textile Federation, presided over the meeting.

Traditional Chinese clothing

Exhibition of the new era

In recent years, the state attaches great importance to the inheritance and innovation of excellent national culture. Clothing has become an important carrier of cultural power and national rejuvenation. China's clothing industry has regarded the inheritance and innovation of national culture, the integration of traditional clothing culture and modern fashion as its own responsibility.

In this context, the "flourishing age · China -" Dacheng market cup Chinese costume design competition and "chishang brocade cup Chinese Hanfu design competition" came into being, aiming to show the new era style of China through the cultural heritage and artistic innovation of Chinese traditional clothing.

Chen Xiande said, ? Cultural power is a historic opportunity for every Chinese enterprise and individual. In the new era of building a socialist modern power, the younger generation is rewriting the pattern and development of China's fashion industry. Dacheng market is based on the high-quality development of Hehuachi business district, focusing on original design and Chinese culture, and is committed to the perfect combination of traditional cultural elements and the new generation of fashion consumption lifestyle“ Adhering to the cultural mission and industrial opportunity given by the new era, the "prosperous China" series of events has carried out the revival, innovation and breakthrough of Chinese traditional clothing culture, and is committed to re understanding the cultural confidence and pride brought by traditional culture and clothing aesthetics.

Huang Zhitai said, ? In recent years, Jinniu District has been actively seizing the opportunity for the construction and development of Chengdu Chongqing double city economic circle. Relying on the Hehuachi market, Jinniu District has built such fashion industry platforms as southwest advanced customized headquarters base, original design trading center, fashion publishing center, Chuanpai clothing culture exchange center, etc., and has cultivated a fashion industry ecological circle with "design, R & D and sales in Jinniu and production and manufacturing around". In the next step, Jinniu District will continue to promote the rapid and better development of the market and enterprises with an open concept, inclusive attitude and pragmatic service, and effectively promote the high-quality development of fashion culture industry.

Xia Lingmin said, ? The main purpose of the contest is to promote the national costume culture, enhance the cultural confidence, and strengthen the consumer's awareness of the national brand clothing culture; Select and train young designers, let young designers draw more nutrition from traditional clothing culture, organically integrate the beauty of traditional culture and modern fashion, and constantly enrich the Oriental Aesthetics in the era of globalization. At the same time, Shengshi China series of events has a very important practical significance to promote Chinese brand Chinese design to go out, enhance the international influence of Chinese clothing brand, and win the recognition and favor of consumers at home and abroad.

In the new era, there should be new achievements and new patterns. In the future, China's textile and clothing industry should establish a fashion standard based on the Oriental aesthetic value and rooted in Chinese traditional culture, and endow the traditional clothing culture with the vitality of sustainable development through the deep integration of traditional clothing culture, contemporary fashion design and contemporary lifestyle.

And then, ? Yu Minjing introduced the concept, content, presentation and cultural communication of the event. It is reported that the "Dacheng market" cup Chinese costume design competition takes "etiquette" as the topic. Through the integration and innovation of modern and traditional, culture and art, it is hoped that designers can create modern Chinese style dresses that can show the characteristics of Chinese culture, and show the spirit of the times of contemporary Chinese people and the traditional charm of Chinese culture. The finals will be held in Beijing, the capital, to show the glory of Chinese clothing to the world.

"Chishang brocade" cup Hanfu Design Competition ?“ With the theme of "wind and rhyme", it is committed to combining the Han culture with modern fashion, combining traditional crafts with modern consumption concepts, and enhancing the market value of the Hanfu industry. The competition will gradually launch a series of activities, such as network activities, photo exhibitions, wind gathering and shooting, which will extend to the relevant fields of the development of Hanfu industry. The finals will be held in Chengdu chishangjin Silk Road Hanfu international fashion week in September this year.

"Chinese (Chengdu) Hanfu district"

Settled in "chishang brocade"

Focusing on Hanfu and Huafu, focusing on the cultural renaissance, innovation and breakthrough of Chinese traditional costume, is the original intention of "prosperous China" series. In recent years, under the nourishment of long-standing regional culture, from the Hehuachi market to the establishment of "chishangjin" Hanfu industry cultural block, Chengdu Hanfu industry has formed a complete industrial chain from R & D, design to production, sales and logistics. It is committed to creating a symbiotic and win-win urban fashion apparel industry ecosystem through the reconstruction of form, format, ecology and culture.

In order to better promote the inheritance and innovation of Chinese national costume culture, and accelerate the integration and development of traditional clothing culture and clothing industry, circulation branch of China Textile Industry Federation officially awarded Chengdu Hehuachi "chishangjin" and "Chinese (Chengdu) Hanfu characteristic street" titles. In the future, it will further help the inheritance and development of national culture, combine traditional culture with modern consumption concept, and enhance the market value of Hanfu industry.

After that, Du Yuzhou, former president of China Textile Industry Federation, Xia Lingmin, vice president of China Textile Industry Association, Ni Yangsheng, executive vice president of China Textile and clothing education association, Yang Jian, vice chairman of China Fashion Designers Association, Huang Zhitai, deputy director of Jinniu District People's Government of Chengdu City, and Yang Shuqiong, President of Sichuan clothing (clothing) Industry Association, Under the joint witness of Chen Xiande, chairman of Chengdu Jiarun real estate group, Zhong Yu, Secretary of the Party committee and director of Chengdu Jinniu District Market Development Service Center, and Che Yang, deputy director of the Management Committee of international trade and trade functional zones, the "Shengshi China" series of events were officially launched.

With the official launch of the event, a theme Seminar on Chinese clothing culture was held at the same time, which provided theoretical support and beneficial exploration for the event from the height of clothing and cultural industry development.