Focus On Jojobo, A Dark Horse In China'S Children'S Wear Market

A fashion brand enterprise that continues to build Chinese civilian fashion children's clothing has attracted the attention of the industry. The reporter from worldwear recently visited the nursery rhyme clothing company, the owner of "jojobo jobile" brand, and also interviewed chairman Zeng Wenrui, the founder of the company. Founded in 2012, nursery rhyme Clothing Co., Ltd. integrates design, production and sales, with an annual output of more than 3 million pieces, The company's main business is j0j0b0 Jubilee brand children's clothing modern large-scale clothing enterprise, the product localization is 0-12 years old children. The company's product rich texture life philosophy and environmental protection brand proposition, the brand core advantage wins the favor and enthusiasm of consumers.

Based on the communication of its founder, Mr. Zeng Wenrui, the reporter of worldservice learned that the nursery rhyme clothing company is not only operating the brand of "jojobo jobile", but also providing OEM / ODM processing and OEM services for outsourcing companies through its strong production capacity. According to Mr. Zeng's ideas, he is going two ways, One is to build the brand of "jojobo Jubilee" cultivated by ourselves. In addition, the production capacity is still increasing. So it seems that the future prospects of nursery rhyme clothing under Mr. Zeng's planning can be expected

From the communication with Mr. Zeng Wenrui, we learned that in just two years, there have been hundreds of franchisees in China for children's ballad clothing. The rapid development scale is inseparable from his scientific market positioning. In his words, to make Chinese civilian high-quality brand children's clothing, we should go through the middle link through the new retail mode in terms of market pricing, Reducing unnecessary additional profits, from factories to franchisees to consumers, has reduced the traditional business model in the past, and eliminated provincial and municipal agents, so that consumers can achieve value for money products. This is probably a part of the success of nursery rhyme clothing. When shifu.com and Mr. Zeng talked about the popularity of the digital information age, they learned that, In fact, Mr. Zeng is independently developing a set of marketing system to meet the development trend of the Internet and realize the integration of online and offline marketing. Mr. Zeng mentioned this system and excitedly told reporters that in the future, he would lead his franchisees to jointly build China's children's wear market and realize his dream

Editor's thinking: the reason why the reporter's title puts forward a dark horse in the future of nursery rhyme clothing company is that we have seen the operators of traditional Chinese enterprises who have realized how to develop in the future. In the uncertain international environment, according to President Xi Xi's dual cycle economic development road, it is necessary to have a new idea for the development of digital economy, With the thinking of innovation and development, business ideas. We must understand that some of the current big platforms, e-commerce service platforms, can not solve the overall development of the real economy. In the future, we need vertical and flat service terminals, which is the right way to obtain the recognition of consumers, We are optimistic about the development of Zeng Wenrui's nursery rhyme clothing company, and of course, its "jojobo jobile" brand

Representative of nursery rhyme Designer: Huang Jia'er

　　 Huang Jiaer said: We have a team of 15 excellent designers, from fabric selection to design style, gather the concept of simple fashion, fresh and lovely, comfortable and leisure in one, to create comfortable, fashionable and leisure, high cost performance. The brand core advantage wins the favor and enthusiasm of consumers. Our design concept: into fashion, leisure, personality, trend, classic, generous. Vivid interpretation of children's positive life, highlighting the brilliant growth of children on the road of dream. Fabric selection: select comfortable, soft, washable, environmental protection, high-quality fabrics, in line with consumer demand. Combined with the current fashion elements and unique accessories, children's innocence is shown. More pure, more happy communication and thinking space, show children's real nature, let every parent

Head of nursery rhyme clothing production supply chain: Zhu Xinjian

　　 Zhu Xinjian said: Nursery rhyme clothing is a modern large-scale clothing enterprise. The company has established a complete production management system, which can realize visual full control management from blanking and cutting to workshop production. In particular, every garment we wear must be inspected by our own testing center before it can leave the factory. We promise that every garment we walk out of here is a high-quality and assured product