Preparatory Meeting Of National Style Special Committee Of China Garment Association (Hanfu) Held In Hangzhou

　　 On June 30, the preparatory meeting of national style special committee (HanFu) of China Garment Association was held in Hangzhou, Zhejiang Province. Yang Xiaodong, full-time vice president of China Garment Association, Shen Moli, Secretary General of Zhejiang Garment Industry Association, more than thirteen, Han shanghualian, returning to the Han and Tang Dynasties, zhonglingji, huachaoji, capital Nanzhuang, yuanshanqiao, Yanshan Pavilion, qingshuixi in the early Han Dynasty The main leaders of chunshanji's top 10 Hanfu brands, Wang Xiaoshi, one of the top ten fashion designers in China, and Wang Lijing, founder of fuyuntang, attended the meeting and held in-depth exchanges on the work direction of the special committee and the development path of the "national style" clothing industry.

　　 In recent years, with the improvement of Chinese people's living standards, consumer behavior has been reshaped. Under the background of consumption upgrading, it has become an urgent need for the society and the people to construct a clothing system with Chinese characteristics to show the "self" of the nation and the people. As a result, a large number of "national style" clothing fashion emerged, and gradually evolved from the disordered spontaneous growth to the orderly market behavior, breaking the circle from the minority hobby stage and forming a distinctive industry. This upsurge of "national style" not only makes the world see the charm of Oriental culture, but also refreshes the cognition of domestic consumers for Chinese clothing brands, and improves people's cultural confidence.

　　 In order to better innovate and inherit the Chinese clothing culture, the professional committee of "national style" prepared by China clothing association will connect the related resources of the industrial chain, and form a powerful power to promote the orderly development of the national style clothing industry. At the meeting, the delegates fully discussed the outstanding problems encountered in the development of the Hanfu industry, and were full of expectations for the preparation of the national style special committee. They believed that the establishment of an industry organization with credibility would be conducive to the healthy development of the Hanfu industry as a whole, and would greatly promote the spread and influence of Hanfu culture. At the same time, the representatives put forward relevant suggestions for the work of the special committee from the aspects of quality improvement, design innovation, supply chain integration, standard formulation and brand building.

　　 In this regard, Yang Xiaodong, vice president of the China Garment Association, said that the national style committee will focus on the three major fields of Chinese style clothing, Qipao and Hanfu in the future, focusing on strengthening cultural research, standard formulation and skill inheritance; Integrate design resources to improve innovation ability; Optimize the supply chain resources for brand development; Help brand cultivation and market promotion; Enhance fashion discourse power and other directions in-depth work to solve the development pain points for enterprises.