Guiding Opinions On Fashion Development Of Textile Industry During The 14Th Five Year Plan Period

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Guiding opinions on fashion development of textile industry during the 14th Five Year Plan Period

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China Textile Industry Federation

June 11, 2021

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According to the fourteenth five year plan for national economic and social development and the outline of long-term goals for 2035, focusing on the new development orientation of China's textile industry, based on the iteration of consumption demand of quality, individuation, diversification and greening, and conforming to the industrial transformation and upgrading logic of denotative expansion to connotative development, the fashion development of China's textile industry has been promoted, With creative design as the core, scientific and technological innovation as the support, excellent culture as the guide, brand construction as the starting point, and sustainable development as the guidance, we will realize the development of high concentration of creativity, high integration of resources and high added value of products with the core of creative design, the support of scientific and technological innovation, the guidance of excellent culture, and the guidance of sustainable development, Enhance China's fashion discourse power and create a world textile fashion power.

1、 Status quo and situation

(1) achievements of fashion development in textile industry during the 13th five year plan

　　 1. The leading mechanism of fashion research and development has been initially established. As the leading driving force of fashion development, the collaborative research and release mechanism of fashion trends, which is composed of professional institutions, key enterprises, industrial clusters and professional colleges, has initially taken shape, covering all aspects of the industrial chain, such as color, fiber, yarn, fabric, clothing, home textile, etc., effectively ensuring the systematic transmission and value conversion of popular trends.

　　 2. The original ability of fashion design has been improved obviously. As the core ability of fashion development, the whole industry's fashion creative design ability has gradually transited from the simple imitation stage in the past to the independent innovation stage of advocating original design and highlighting Chinese characteristics. The cultural carrying and application ability has been significantly improved, and the design talent echelon has been effectively established“ During the 13th Five Year Plan period, more than 100 undergraduate colleges and 300 higher vocational colleges have set up clothing design and engineering specialty, providing basic guarantee for the construction of fashion design talent team.

　　 3. The technology application ability of fashion development is constantly enhanced. As the rigid support of fashion development, the technology application ability of the whole industry's fashion development is constantly enhanced, new materials, new processes and new technologies are widely used, and new manufacturing, new products and new experiences are constantly breaking through. Environmental oriented functional materials, small batch and personalized customization mode, digital solutions from design to production, 3D printing, virtual fitting and intelligent wearable devices based on biometric recognition technology, environment-based situation recognition technology and all-round perception technology have become the focus and highlight of fashion development.

　　 4. Improve the operation ability of fashion brands. As the main value carrier of fashion development, the trend of differentiation, personalization and diversification of fashion brand operation is more obvious“ During the period of the 13th five year plan, there were about 4500 clothing and home textile brands in major domestic commercial entities, an increase of nearly 30%; Fashion elements are more integrated into product development and design and retail channels, and more and more fashion groups are characterized by multi brand and multi business layout. The consumption scale of original trend brand has increased year by year, accounting for more than 15% of brand consumption; A number of advantageous brands have opened terminal stores abroad, and more than 100 brands have displayed the charm of Chinese fashion through world-famous fashion week, and the international influence of Chinese brands has been improved.

　　 5. The mode innovation of fashion consumption emerges one after another. As the mode application of fashion development, smart retail, cross-border retail, unmanned retail, green retail and other new formats and new models are developed, and the deep integration of all customer groups, all channels, all categories, all time, full experience, full data and full link is deeply integrated, and mobile Internet technology, VR technology, artificial intelligence technology and naked eye 3D technology are constantly innovating circulation formats and shopping scenes Innovative service experience.

　　 （2） Existing problems

　　 1. The design power of fashion creativity is still insufficient. The lack of high-quality supply capacity of fashion design has restrained the consumption aesthetics of category, quality and taste, resulting in overcapacity and low price competition under the convergence of products and services, and the lack of original design to adapt to China's consumer market. The protection of original design is insufficient, the driving force of design culture innovation is lack of original power, and good growth environment has not been obtained.

　　 2. The technological support of fashion development needs to be strengthened. The driving force of science and technology to serve fashion products needs to be strengthened. The new generation of information technology, biotechnology, new materials and other scientific and technological innovation around the application of fashion products conversion rate is still insufficient, the stability of the quality of fashion products, the market maturity of new fashion products and the sense of fashion service experience still have great room for improvement.

　　 3. The leading ability of fashion culture is still insufficient. The industry lacks independent brands with strong cultural leading ability, and the ability of consumption cognition needs further guidance and cultivation. Some brands have not yet formed distinct brand culture genes, resulting in insufficient style recognition, low added value of products and insufficient cultural confidence.

　　 4. The discourse influence of fashion mainstream is weak. In the global industrial chain division system, the fashion creativity, appeal and credibility of China's textile industry are still in a relatively weak position. Multi media, creative and influential fashion public opinion guidance ability is not strong. The symbolic meaning of "masters, events and big brands" is absent in the mainstream fashion discourse power system, especially in the world-class fashion brands with profound connotation, advanced technology and considerable cultural penetration.

　　 5. The system support of fashion talents still needs to be improved. With the trend of continuous cross, integration and penetration of fashion development, the design talents, creative talents and productive service talents with independent innovation ability, especially the interdisciplinary and interdisciplinary high-end and interdisciplinary talents with comprehensive skills in the operation of fashion industry, present a relatively obvious structural shortage in the industry, unable to adapt to the rapid iteration of fashion demand.

　　 （3） Development trend of the 14th five year plan

During the 14th Five Year Plan period, the fashion development of China's textile industry will focus on three dimensions of fashion characteristics

　　 1. Demand driven "lifestyle". In the era of digital economy, lifestyle based on personalized demand, experiential service and spiritual consumption will continue to lead the evolution of production mode, and the flexible supply chain based on rapid response and effective capacity will be reconstructed. The emergence of new fashion formats and new fashion business models will further enhance the precise matching and value integration between the supply side and the demand side of fashion.

　　 2. "Local fashion" characterized by the revival of fashion culture. With the revival of fashion culture with Chinese characteristics as its feature, local brands will gradually get rid of the following and dependent development mode dominated by western fashion culture. Based on the accelerated integration of traditional and contemporary fashion cultural resources, fashion personality will become more original, independent and rich, and the birth of "world-class fashion brand" driven by the national trend is expected.

　　 3. "Green fashion" characterized by sustainable development. The development of sustainable fashion is constantly reflected in the unity of development concept and industrial practice, from the supply side to the consumption end, as well as the whole life cycle management of green products focusing on green raw materials, green design, green production, green marketing and green consumption, so as to continuously promote the efficient, clean, low-carbon and recyclable development of the whole manufacturing chain.

　　 2、 Key development goals

During the "14th five year plan" period, focusing on the industrial vision of building a world textile fashion power, China's textile industry should speed up the construction of a fashion ecology with Chinese characteristics, world influence and era characteristics, vigorously promote industrial rejuvenation and fashion innovation based on cultural value, aesthetic value, technical value and commercial value, enable innovation with science and technology, and highlight individuality with inclusiveness, To shape the value with humanity, we should realize the high concentration of creativity, high integration of resources and high added value of products in the textile industry, and create the Chinese spirit, Chinese value and Chinese discourse power of fashion power.

　　 1. Scientific and technological innovation and design promotion objectives. Improve the comprehensive management ability of fashion industry chain, which integrates intelligent prediction, intelligent design, intelligent fashion supply chain and intelligent marketing; Strengthen the integration of new materials, new technology and industrial fashion development, and guide the wide application of personalized customization and flexible manufacturing technology; We will increase investment in innovation and R & D, pay attention to increasing the proportion of R & D and design personnel in enterprises. Industrial design investment accounts for more than 30% of R & D investment of enterprises, and realize the continuous growth of the authorized amount of invention patents, utility model patents and design patents.

　　 2. Cultural empowerment and brand building goals. We will cultivate a group of textile craftsmen, arts and crafts masters, and industry design talents who embody the spirit of the new era and Chinese excellent culture, and focus on promoting 100 textile industry culture pioneers; We should cultivate a number of enterprises with brand competitiveness, promote the coordinated development of enterprise brands and regional brands, cultivate more than 40 enterprises with brand value of more than 10 billion, focus on the cultivation of 3-5 fashion brand groups, join the international famous brand camp, cultivate industry clusters with more than 100 billion brand value, and enhance the global fashion influence of regional brands.

　　 3. Responsibility practice and green development goal. Build a number of green factories, green parks and green supply chain demonstration enterprises, organize a number of enterprises to practice green management of product life cycle, accelerate climate innovation action, realize the leap from carbon peak to carbon neutral, and form a sustainable fashion ecology of green manufacturing and green consumption in China's textile industry.

　　 3、 Key tasks and key projects

　　 （1） Taking culture as the guide to enhance the soft power of fashion development

　　 1. Carry out research on the resources and application of fashion culture. We should refine the characteristic cultural connotation of China's textile industry, carry out innovative and interdisciplinary research on Chinese excellent culture and contemporary consumer aesthetics, deepen the research and interpretation of Chinese cultural genes, and strengthen the technical integration, resource conversion and market application of intangible cultural heritage and products. Taking textile industry heritage, textile industry tourism and textile industry culture museum as carriers, it promotes the integration of textile industry culture and mass consumption culture, and promotes the cognitive transformation from industrial fashion to consumer fashion.

　　 2. Deepen the cross-border integration of fashion culture and platform construction. Focus on the role of professional exhibitions, fashion week, design competition and other fashion culture exchange platforms, integrate industrial development, urban construction and regional innovation, and promote the in-depth aggregation of cross-border fashion resources. Support designers and brands with Chinese elements and Chinese traditional culture as design inspiration and style to "go out", select excellent design talents to give priority support, lay out global commercial channels for design value transformation, and enhance the global cultural influence of Chinese fashion.

　　 （2） Relying on design to enhance the support of fashion development

　　 1. Cultivate fashion design talents under the multiple dimensions. We should optimize the support system of fashion talents, and improve the system and mechanism of training and growth of fashion talents. We will promote the cultivation of interdisciplinary and multi gradient professional fashion talents in different segments of the textile industry. Focus on cultivating fashion design masters who can represent Chinese fashion, have distinctive style and have market influence.

　　 2. Cultivate the fashion design ability under the platform cooperation. We should strengthen the construction of industrial design platform, improve the management level of fashion design in the textile industry, accelerate the joint research and development of key links and common technologies in textile industry design, and establish and improve the design specifications and standard system of textile industry.

　　 （3） Driven by science and technology, enhance the hard power of fashion development

　　 1. Accelerate the digital upgrading of textile intelligent fashion. Build a digital, networked and intelligent fashion design system, develop integrated design, system design, flexible design, interactive design and emotional design, accelerate the cross integration of core technologies such as 3D, 5g, AI, VR and sensing, accelerate the research and development and application of fashion products such as intelligent wearable devices, and improve the fashion experience of smart retail by using virtual technology, Strengthen the two-way empowerment, assignment and intelligence function of data on the supply side and demand side of fashion.

　　 2. Speed up the mode upgrade of textile fashion flexible manufacturing. Build a fashion manufacturing system with digital, intelligent and flexible technology as the core, and promote the cross-border integration and development of new manufacturing technologies and fashion products represented by modeling and simulation, three-dimensional weaving, 3D printing, etc; Keep up with the fashion trend and consumer demand, realize timely, flexible, convenient and fast response customized production with small batch and short cycle production mode.

　　 （4） Take the brand as the main body to enhance the carrying capacity of fashion development

　　 1. Strengthen the construction of brand consumption leading ability. We should cultivate a number of "Guochao" brands bearing Chinese culture and leading fashion consumption, promote cooperation between enterprises and independent designers in fashion supply, creative design and channel construction, enhance their ability to participate in international competition and cooperation, continuously promote brand value evaluation, and cultivate a number of advantageous brands with Chinese characteristics, world influence and times characteristics.

　　 2. Strengthen the construction of brand resource gathering ability. Formulate regional brand strategic planning, and strive to improve the ability of regional internal collaborative development; Establish a standardized collective trademark use and management mechanism, pay attention to the promotion of regional brand reputation and influence; We will carry out the selection of competitive advantage enterprises in the region, give full play to the driving role of superior brands, and continuously promote the coordinated development of regional brands and enterprise brands.

　　 （5） Take sustainable development as the guidance, enhance the responsibility of fashion development

　　 1. Strengthen the construction of sustainable fashion standard system. Promote the practice of sustainable supply chain management and corporate social responsibility, build a sustainable fashion standardization evaluation system, and promote the effective docking between the standardized evaluation system and national policies and regulations; Improve the certification of sustainable fashion raw materials, technologies and products, and timely apply blockchain technology to establish a sustainable fashion traceability system based on "Internet +".

　　 2. Guide the whole life cycle management of sustainable fashion. According to the climate innovation 2030 action line of China's fashion industry, we should improve the energy efficiency of fashion brands, strengthen industrial collaboration, accelerate the transformation of low-carbon, and promote fashion brands from end-to-end management to product lifecycle management. Based on the research on the consumption habits and lifestyle of the new generation, we organized the compilation of the sustainable fashion consumption guide for textiles and clothing, and used large-scale industry activities, social media, and live network platforms to strengthen the promotion of sustainable fashion consumption concept, and promote the extensive penetration of sustainable fashion to consumption concept and behavior mode, We should guide the vast number of consumers to practice sustainable consumption.

4、 Safeguard measures

(1) tax and financial support

　　 1. Strengthen tax policy to support the development of fashion brands. For the textile and clothing fashion enterprises with full link digital upgrading, they can enjoy the corresponding enterprise income tax preferential treatment according to the high-tech enterprises; For independent designer brands, tax preference will be given within a certain period of time, and the brands that have won famous design awards at home and abroad will be extended appropriately; For college students engaged in textile industry fashion development related innovation and entrepreneurship activities, a certain period of time to give tax incentives.

　　 2. Encourage and guide finance to support the development of fashion brands. Encourage and guide domestic and foreign venture capital, venture capital, equity investment, Angel Fund and other institutions to invest in fashion developing textile and garment enterprises and market-oriented independent designer brands; Actively and steadily develop the fashion supply chain finance of small and medium-sized enterprises to provide efficient and convenient financing channels for the promotion of fashion development.

　　 （2） Guide and increase financial support

　　 1. Increase the support of special funds for fashion development in textile industry. Support advantageous fashion brand enterprises to layout overseas markets and introduce foreign advanced technology and equipment; Support independent designer brands, corporate brands and regional brands to participate in international well-known fashion week and other exhibitions.

　　 2. Actively guide the government, enterprises and third-party institutions to jointly establish the fashion development fund. Focus on supporting the construction of creative design service platform, fashion creative park, characteristic town and other fashion carriers; We should support the "order type" talent cultivation mode of the combination of production and education, and implement the double tutor system in which school teachers and enterprise masters jointly undertake education and teaching tasks.

　　 （3） Give full play to the role of trade associations

　　 1. Give full play to the coordination and service role of industry associations. Organize and carry out the declaration and recommendation of excellent brands, talents and fashion carriers, as well as brand and talent cultivation activities, and assist the "going out" of brands and the "Introduction" of resources.

　　 2. Give full play to the role of Industry Association in research and monitoring. Organize professional institutions and industry experts to establish and improve basic research systems such as urban fashion index evaluation system, fashion brand competitiveness evaluation system, and human body data standard system, so as to strengthen the promotion and application; Timely monitoring the development of the industry, improve the statistical index system.

　　 （4） Implementing demonstration and leading

　　 1. Strengthen the leading role of excellent brands. Select excellent regional brands as pilot demonstration publicity and promotion, and support the selection and promotion activities of excellent enterprise brands and designer brands. We will encourage and support local governments to hold fashion forums, symposiums and other exchange activities around the fashion development of the textile industry, strengthen exchanges between government, industry, education, research and business, and promote advanced experience in fashion development in the textile industry.

　　 2. Orderly promote the construction of fashion carrier, demonstration and leading. The industry management departments, local governments and industry associations will work together to strengthen the construction of creative parks, fashion blocks and characteristic towns, select a number of benchmarks, continue to carry out pilot demonstration, and carry out extensive publicity and experience promotion.

　　 （5） Optimize the ecological environment of industrial fashion development

　　 1. Further improve the business environment. We should optimize the market environment of fair competition and ensure the discourse rights of fashion brands in terms of access permission, operation, bidding and so on; Continue to improve and standardize the online business environment and effectively implement the responsibilities of e-commerce platform; We should vigorously advocate the integrity of the industrial chain, restrict the dishonest enterprises, and establish the financial credit insurance system; We should strengthen the protection and service of intellectual property rights, and establish the intellectual property credit publicity system and dispute warning mechanism of fashion brands.

　　 2. Guide the positive promotion of various social media. Based on the fashion public opinion system at home and abroad, we should guide the mainstream media, emerging media, social platforms and other media to increase the multidimensional and creative promotion of fashion culture, fashion brands and fashion activities, widely disseminate fashion consumption concepts, promote healthy consumption patterns, and display a fresh, three-dimensional and comprehensive fashion development outlook of China's textile industry, To create new concepts, new categories and new expressions that integrate China and foreign countries, and enhance the influence of Chinese fashion brands and the confidence of Chinese fashion culture.

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