Face Accessories Exhibition "Shanghai" To Move New "Deep" To Open A New Situation

In the second half of 2021, textile enterprises will pay more attention to the industry exhibition to be held in the second half of 2021. China international textile fabrics and accessories (autumn and winter) Expo will be held in Shanghai from August 25 to 27, 2021, and Dawan District international textile fabrics and Accessories Expo will be held in Shenzhen from November 3 to 5, 2021. These key business opportunities not only determine the market development in the second half of the year, but also relate to the development of the next year.

From Shanghai to Shenzhen, from the Yangtze River Delta integration center to the core of Guangdong, Hong Kong and Macao Bay Area... Since 2020, the Intertextile surface accessories exhibition has been in a new layout in the process of innovation. With the platform's strong polymerization power, it has linked Shanghai and Shenzhen, the Yangtze River Delta economic belt and the city group of Guangdong, Hong Kong and Macao Bay area, injecting a continuous source of endogenous power into the development of textile enterprises Invigorate the vitality of development.

The high-frequency feedback and strong word-of-mouth after the practice test in 2020 not only won the support and recognition of old and new friends, but also increased confidence for the continuous linkage between Shenzhen and Shanghai of 2021 exhibition. Shanghai is moving new and deep! Let's listen to the "joint voice" of those partners who choose to "fight two places" with Intertextile.

Linkage voice 1:

Stabilize the existing market and develop new regional market

"The exhibition layout of three exhibitions in two places a year is a good opportunity for us." The person in charge of Jiangsu oubao textile dyeing and finishing Co., Ltd. said that the current market share is mainly in East China, accounting for 80%. This year's sales did not make a big breakthrough, only stabilized at the normal level over the years. However, the market share of South China is only 20%, which is a good breakthrough. Therefore, we have been trying to develop the South China market.

With the help of three exhibitions in the two places, we can plan different promotion schemes, develop and launch various products required by customers in different regions according to their different preferences, and carry out targeted regional promotion, so as to steadily promote the business in the East China market, and at the same time, accelerate the development and development of the South China market.

In addition, the exhibition layout of three exhibitions in two places in a year undoubtedly puts forward higher requirements for product renewal, which makes manufacturers not only need to be precise but also fast in developing new products, so as to adapt to the changes of market conditions and survive better. This is promoting the company's technological progress in R & D, as well as the improvement of plant efficiency and personnel cooperation.

Linkage voice 2:

With a large number of professional audiences, the linkage between the two places has a positive effect

"Intertextile is an exhibition platform that we have been paying close attention to." According to the person in charge of Guangzhou Jisheng Textile Co., Ltd., March 2021 is our company's first time to participate in the Shanghai Exhibition. Through the exhibition platform, more customers understand the products developed by Jisheng. The company's natural non iron, pure natural plant fiber fabric in the exhibition has been widely concerned.

In the post epidemic environment, the scene still gathered a lot of professional audience, everyone with procurement needs, it can be seen that the organizing committee has made great efforts in the early stage. Many potential customers have established contact with us, and many customers have placed orders directly. Our first exhibition has given us confidence and we are looking forward to autumn and winter exhibitions and Dawan District exhibitions. In the current environment, we should actively respond to build a dual cycle development pattern, stabilize the old and expand the new, and grasp both markets. I believe that the linkage between the two places has a very positive effect on the promotion of companies and products.

Linkage voice 3:

Three exhibitions in two places, targeted development of different regions

The spring and Summer Exhibition in March 2021 is the second year for Shaoxing jialilong Textile Co., Ltd. to participate in Intertextile. The person in charge of the company said that the harvest was good. The exhibition received more than 170 intended customers, with an actual turnover of 100000 meters, which greatly enriched the sales channels, contacted many new customers, and obtained more cutting-edge popular trends and trends.

Shanghai and Shenzhen point to different regional markets. The market characteristics and demands of the two regions are different. The key sales areas of jialilong in Shaoxing are East China and South China, accounting for 50% and 30% respectively. The person in charge of the company said that with the layout of three exhibitions in two places in one year, we can promote products in a more series, serve customers in different regions more carefully, further increase enterprise exposure and enhance customer viscosity.