How To Rely On Self Created Brand Sunrise Circle In Post Epidemic Era? High End Women'S Clothing Nexy.Co Tells You With New Play

"Explore the rich heart, praise Zhimei women", on July 18, the second brand day of nexy.co, a well-known domestic first-line women's wear, ushered in the second brand day. On the day of the event, the private Salon of nexy.co VIP winery opened in Yuchuan winery of Lantian, Xi'an.

The thousand year history endows Xi'an with unique temperament; The continuous ancient capital of civilization has created its splendid culture. Xi'an, the ancient capital of the thirteen dynasties, was chosen for its profound historical and cultural heritage. The leading of fashion trend and the heritage of ancient capital culture complement each other and complement each other.

Definition of Zhimei female fashion portrait

Who is nexy. Co? Who does it represent? What is the fashion attitude of nexy.co and "Kodak"?

In the background of blue sky and white clouds, with Yuchuan winery as a legendary landmark, nexy.co (naikou) created a stage for VIP to show themselves and express their fresh attitude towards life. With wisdom and beauty, nexy.co (naikou) praised "everlasting" with wisdom and beauty.

Nai Kou loves Xi'an, and his friendship lasts forever. The friendship between nexy.co and the guests has been sublimated in the four theme links of "Earth", "long", "heaven" and "long". This is a tribute from nexy.co to Zhimei women, and it is also the sincere feedback from colleagues along the way.

At the event, the orchid capsule series and advanced customized series specially created by nexy.co (naikou) appeared on the show, and the addition of orchestra made the highlight of the fashion show between heaven and earth, and also brought the shocking feeling of "natural integration" to the scene of the unity of heaven and man.

In the mind of "Kou lady", nexy.co shows beauty from the inside to the outside with the heart of wisdom, which not only perfectly expresses the unique taste, but also creates a brand new brand philosophy: wisdom is the fashion that never goes out of fashion.

7.18 brand day is a festival meticulously created by nexy.co for "Kou lady". It pays homage to the Chinese elite female group with a precious sense of ceremony, records their wisdom and beauty, enjoys the present beauty with them, and shows their spirit and style to the world, so as to make these groups "cultivate both inside and outside, cultivate their spirit and style" Chinese intellectual beauty women not only use their career to achieve others and society, but also influence China and the world with fashion.

"In the process of perceiving life, we should draw inspiration and keep moving forward. We should not forget our original intention in the exploration of wisdom and beauty. This is what nexy. Co has been insisting on. " This is a sigh from the heart of "Kou lady". The grand holding of the 7.18 brand day not only established emotional links with customers through the stories of core customer groups, but also launched in-depth dialogue with customers to achieve common values.

Orchid design shows wisdom and beauty

The theme of this year's 7.18 brand day is "Zhimei exploration" -- Zhimei's life is endless. Just as nexy. CO (Neko) advocated - to be an explorer of oneself and the world, to seek and explore, never stop; Go beyond the map I drew, and go to a broader sky and earth.

One of the highlights of this year's brand day activities is the orchid capsule series led by the spokesperson Wang Luodan.

Calm, flexible, meaningful and noble are the unique beauty of wisdom of orchid, and also the character and will of contemporary intelligent women. The "7.18 brand day" capsule series specially presented by nexy.co this season, in the name of LAN, explores the rich heart and praises every Zhimei woman who lives like a orchid. Elegant apricot yellow, lush and warm green, brown pistil, poetic color and freehand brushwork. Mulberry silk, hemp sense triacetic acid material, plant fiber, natural fabric fragrance symbiosis. Capsule series transforms the charm and verve of orchid into art surrounding the whole body, and interprets the wisdom beauty of nexy.co Muse -- Kou lady.

In this season's design, the designer integrates the wisdom of nature into the creation, closely connects the color, pattern, material and silhouette of clothing with the nature, refines, reorganizes, deconstructs, regenerates and recreates the environment-friendly materials, and interprets the dialogue between life and nature with fashion.

When fashion makes nature the hand of art and sculpts the body between movement and stillness, nature becomes an aesthetic formula that nourishes infinite imagination and inspires creativity. Designers seem to be writing a letter to the future with nature, and then convey to the public the good faith of "cherishing the present, returning to the essence, and sustainable development".

Yi Jieping, the brand director of nexy.co, once said that Wang Luodan, the famous artist who signed the contract as the image spokesman, has been exploring more possible wisdom and courage on the road from "Miley" who dares to love and hate "struggle", to "Du Lala" who gallops in the workplace, and Zhimei boss "youshanshan" in the recent hit drama "North frog and South yuan", It coincides with the brand spirit of nexy.co. Wang Luodan speaks on behalf of urban smart women and conveys the power of urban women. With her own image and fashion attitude, Wang Luodan perfectly interprets the wisdom and beauty characteristics of nexy. CO (naikou), which is loved by customers.

Build the first brand of Chinese women's fashion workplace

Wang Luodan, the spokesman of the brand, experienced the change from "like at first sight" to "having texture after the upper body, and cultivating the body by taking a mirror". The design of nexy.co makes women look more intelligent and more suitable for the professional and advanced sense of themselves in the workplace. High quality, well-cut suits, capable and free and easy windbreaker, low-key and luxurious overcoat, all of which give urban women intellectual beauty and show their "wisdom and beauty" light from the inside to the outside.

First of all, "Zhimei" was supported, followed by the endorsement of winner fashion holding group, a listed company. In addition, the group's accumulated know-how in products, supply chain, marketing, operation and brand building, all of these make the growth of nexy.co (Neco) brand more rule-based, law-based, and market expansion.

It is reported that the compound growth rate of nexy.co's operating interests in the past five years has been 23%, and the overall operating level has been stable and the profit level has been steadily rising. In 2021, nexy.co will open 40-50 new stores. By the end of 2021, the total number of nexy.co stores is expected to reach 230, and the compound growth rate of five years will be maintained at 20%.

"We will give priority to urban shopping centers in the first and second tier cities with a commercial volume of more than 100000 square meters. The large-scale complex has advantages in the combination of business forms and functions. Urban shopping centers generally refer to commercial projects that introduce more luxury goods and high-end cosmetics, and have strong ability to attract cross regional consumers." "We are also optimistic about the potential of airport retail channels. By the end of this year, nexy.co will complete nine of the top ten airports in China," Yi said

Next, nexy.co will continue to optimize the product R & D system, create classic styles with brand DNA, continuously enhance the core competitiveness of the brand, and continuously consolidate the position of nexy.co (naikou) as the first brand of Chinese women's fashion workplace.

Attract the eyes of the world fashion trend

As we all know, Europe is the origin of modern fashion. Many famous international brands come from Europe. European fashion also leads the global fashion trend to a great extent.

As a high-end women's wear brand in China, since its establishment in 2009, nexy.co not only has a deep understanding of the essence of European fashion design, but also hopes to integrate the essence of Oriental culture into the design, so as to show the wisdom and beauty power of Oriental women to the world.

There are many well-known foreign designers in the design team of nexy.co. Since the establishment of the brand, it has been continuously introducing foreign creative directors. Up to now, there have been four directors. At the same time, many excellent Chinese designers have joined the team of nexy.co. they are creative and familiar with the connotation of "Kou lady" and the essence of Chinese culture.

Through the latest design of nexy.co, it is not difficult to find that as a Chinese high-end women's wear brand with an open mind and an international vision, its creativity is in line with international fashion, and it is also the leader of China's high-end women's wear. The addition of Foreign Creative Directors has brought many of the latest European fashion trends to nexy.co, while local designers are constantly absorbing, learning and improving. This "combination of Chinese and Western" is just the right way to "integrate things".

"Nexy.co's customers are a group of elite women active in various fields. They are a group of women with rich life experience and cultural connotation," Yi said. We hope that the design provided to "Kou lady" is not only to meet their needs in the occasion, but also to have a deeper "dialogue" with them through the appropriate design. "

Since the history of human civilization began to appear brand history, the rise of a nation is often accompanied by the rise of a number of brands, especially the globalization of brands. Today's Chinese fashion has been standing on the cornerstone of the new national strength, showing a complacent attitude. The increasingly powerful Chinese fashion Corps makes the world gradually see the gradual improvement of Chinese design level, and also makes Chinese fashion brands attract more and more attention in the global fashion industry.

In the future, China will become the world's largest international market. If we dig into the Chinese market and make nexy.co (Neco) a brand that influences Chinese women's dress style and fashion concept, we will have the opportunity to further become a Chinese brand with international influence, let China's female backbone go to the forefront of world fashion, and demonstrate the spirit and style of Chinese Elite Female groups to the world.

All of these have brought unprecedented development opportunities for nexy. CO from domestic to international.

As a matter of fact, as early as 2018, nexy.co (naikou) entered Milan Fashion Week in spring and summer 2018 as the only officially invited Chinese women's wear brand, which is a highly recognized international high level of Chinese women's wear. Nexy.co this Milan show brings the fashion concept of "intellectuality, simplicity, wisdom and beauty" with Chinese characteristics to the world, and also gains the experience of pushing China's high-end women's wear to the international fashion stage.

The rise and revival of the East has focused the attention of the whole world. There is no doubt that nexy.co will also interpret the brand culture integrating the East and the West into the world's popular fashion language, and win the favor and resonance of Chinese and Western elite women.