Shishi: Speed Up The Integration Of Production And Education And Expand The Talent Team Of E-Commerce Live Broadcast

After the outbreak of new crown pneumonia, the development of citizens' online consumption habits has made e-commerce live broadcasting a new marketing model. Many enterprises have seized the opportunity to explore the blue ocean of e-commerce live broadcast market. The professional and professional anchor of live broadcast team has become a shortage of talent resources. On July 30, the vocational skills training course for live e-commerce talents and the first live e-commerce training course for leading enterprises in Quanzhou textile and garment vocational college, sponsored by the training center of the Ministry of Commerce of the people's Republic of China, was officially opened in Quanzhou textile and garment vocational college. Representatives of E-commerce Major players, representatives of industry associations and 86 trainees from all over the country participated in the first training course.

In this training course, a teaching team composed of experts from ministries and commissions of the Ministry of Commerce of the people's Republic of China, person in charge of the live e-commerce platform, and big live carriers will be invited to give six consecutive days of live teaching for 86 participants. The course covers the development status of e-commerce platform, the analysis of live e-commerce mode, the construction and management of teams, and the positioning of e-commerce enterprises In terms of e-commerce anchorperson's speech skills and sales logic, the teacher will conduct in-depth analysis and explanation on how to realize online and offline dual income by using live online broadcast, and elaborate and analyze from the aspects of mentality, positioning, talent and other aspects, and interact with students on site.

Shishi is the "innovation demonstration base of China's clothing online business" and "China's live e-commerce development demonstration city". In recent years, with the gradient transfer of industry and the development and change of regional traffic pattern, Shishi textile and garment industry has entered a critical period of transformation and upgrading, Recently, the live economic development meeting hosted by Fujian Provincial Development and Reform Commission was held in Shishi, and the live e-commerce training course will provide new innovative ideas and inject new talents into Shishi textile and garment industry.

The person in charge of Shishi Municipal Bureau of Commerce said that in the post epidemic era, the global commodity marketing mode has changed greatly, consumers' willingness to go out to spend has been significantly reduced, and many industries in Shishi City have also fallen into a downturn. The use of new media tools such as live e-commerce, shaking tone and quick hand short video has become the most popular marketing method at present. To this end, Shishi City's commercial department has taken various measures to guide the traditional enterprises to realize transformation and upgrading by means of the Internet, and has issued a number of measures to promote the rapid development of online batch market and live e-commerce.

In an interview with reporters after the meeting, Li Daxuan, President of Quanzhou textile and garment vocational college, said that the task of live broadcasting e-commerce training class by the training center of the Ministry of commerce is not only a test of our school running level, but also a promotion of our school running level. In the future, we will take the training class as an opportunity to apply the frontier theoretical knowledge and students' experience to our teaching. At the same time, President Li Daxuan also said that the most advanced theoretical knowledge in the training meeting will help the college to organize scientific research and tackle key problems, excavate relevant topics, organize and implement relevant training, and unite enterprises to cultivate high-quality e-commerce talents.

In recent years, Quanzhou textile and clothing vocational college attaches great importance to the cultivation of skilled personnel of e-commerce specialty, and the e-commerce major has become the key construction specialty of the school“ In the post epidemic era, the college closely followed the market demand, introduced the SEMAR brand into the school, signed cooperation with Weimeng group, and jointly carried out e-commerce talent training and education, and achieved great results. " Wu Yongguang of Quanzhou textile and garment vocational college said that in the future, the college will continue to deepen the exchange and cooperation with enterprises, jointly promote the construction of new media talent cultivation and training project, accelerate the development of live e-commerce standards, consolidate the construction of live e-commerce talent team, and establish a professional new media talents facing enterprises, society and future, For the whole province and even the country's new media e-commerce live high-quality development contribute to the talent force of colleges and universities.

At present, the "new development pattern with domestic circulation as the main body and domestic and international dual circulation promoting each other" proposed by the CPC Central Committee is accelerating to form. Shishi City has a complete textile and clothing industry chain, a sound urban supporting foundation, and a good business environment. It has a broad development space in the integration of digital economy and industry, and has good foundation and conditions in integrating into the new development pattern. In order to meet the needs of enterprises for live broadcast talents, Shishi City has adopted various forms and channels to explore the training mode of live broadcast talents, continuously improve the professional quality of live broadcasting sales, expand the talent team of e-commerce live broadcasting, accelerate the integration of production and education, and increase efforts to reserve the basic talents urgently needed for industrial development.

(source: Southeast Morning Post)

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