Fashion Shenzhen Exhibition Series Dawan District Fashion Industry Summit

From July 30 to August 1, a series of "fashion Shenzhen" series activities covering the whole chain of fashion industry were upgraded by trade exhibition: Fashion Shenzhen exhibition, the runway fashion week, nestshowroom nest · independent designer exhibition, Dawan District fashion industry summit and fashion Shenzhen · award were held in Futian Exhibition Center, Shenzhen.

In 2020, Dawan District Office of Shenzhen Municipal Party committee issued the guidelines for the construction of Guangdong, Hong Kong and Macao Dawan District, and Longhua District was given the goal orientation of emerging industry highland and fashion industry new city. As one of the six key industrial areas in Longhua District, Dalang fashion Town, with an overall planning area of 11.97 square kilometers, is the only unique fashion town in the bay area. This visit to fashion Shenzhen (exhibition hall 2) is the first invitation system independent designer brand buyer's order fair in Shenzhen. It is only open to professionals such as buyer based channels, commercial bodies, media, bloggers and brand investors. In order to create a "world-class fashion town", a large number of gold medal designers push forward the waves behind, seize the spirit of the times, and lead Chinese fashion to the forefront of the times with the strongest platform.

The arrival of big wave era

Since its establishment in 2003, relying on women's fashion brand advantages, Shenzhen's fashion technology advantages, Guangdong Hong Kong Macao Bay Area's international trade circulation and consumer market network advantages, the town has been transformed into a fashion enterprise cluster area with the goal of building "two districts and three centers" and building "world-class fashion town", From the original export OEM processing oriented transformation into a headquarters enterprise cluster area with its own brand, from the original industrial workers based talent structure transformation to fashion creative talent gathering area, established the number of fashion enterprise brands, the number of listed enterprises, the total economic volume, market share in the country's first leading advantage. Gradually build a fashion industry cluster with fashion headquarters gathering, designers gathering, brand gathering, activities prominent and consumption active, and a world-famous fashion center characterized by originality and design, and a fashion featured town with fashion industry cluster.

There are many famous brands in the town, such as masfield, Goliath, Yinger, Clarette, fancino and caldanton, and a number of fashion headquarters enterprises such as love, yizhihui, Mulan, Huaxing, etc. the town also attracts Italian brands krizia, British brands L.K. Bennett, and so on International luxury brands, such as German brand Laur è L (Laurel), entered the market. There are 613 fashion enterprises settled in the town, and more than 80% of them have their own brands, including 6 well-known trademarks in China, 17 famous brands in Guangdong Province and 9 famous trademarks in Guangdong Province. It has formed an industrial pattern of "National Women's wear looks at Shenzhen, Shenzhen women's wear looks at big waves".

The town has won the national level, such as "national independent innovation demonstration area", "national foreign trade transformation and upgrading demonstration base", "national fashion clothing industry famous brand demonstration area", "fashion industry cluster regional brand construction pilot", "China clothing regional brand pilot area", "Guangdong Province's first batch of characteristic town creation demonstration points", "Dalang China clothing regional brand pilot" Provincial honor.

On July 14, 2020, Dalang fashion town was approved to join the pilot project of "world class fashion town" jointly built with China Textile Industry Federation. It has become a national benchmark industrial cluster area, a gorgeous business card of Shenzhen and Longhua District, and a banner of the development of China's clothing industry.