Digital Pig Breeding Benchmark: No.1 Food Builds The Roof When The Sun Is Shining

In an interview with 21st century economic reporter, Chen Sheng, chairman of No. 1 food, was sitting in a car driving on the highway.

He told reporters that in the past, we had to face-to-face to hold a meeting, but now we can achieve face-to-face by opening the video through wechat on mobile phones. Not only that, sitting in the car, he can also see the live video and operation of nearly 2000 stores.

What makes office work anytime, anywhere possible is digitalization. Many years ago, Chen Sheng realized the importance of digitalization. In his opinion, modern technology provides a very good tool for enterprise management. If there is such a tool but it is not used, it will be eliminated by the whole society.

It's like using a rifle instead of turning off a gun on the battlefield, and the outcome is obvious. Therefore, for digitization, Chen Sheng regards it as a tool or a kind of consciousness, "it is the need of enterprise competition, but also the need to improve efficiency".

save against a rainy day

There are a lot of labels on Chen Sheng, "pork man of Peking University" has brought him a lot of controversy in the past, while "Guangdong pig king" represents his current status in the world.

In 2004, Chen Sheng founded Guangdong No.1 Food Co., Ltd. now, No.1 food has become a well-known large-scale food enterprise integrating breeding research and development, breeding production and chain operation.

Chen Sheng's thinking about digitalization took place around 2010. Before that, the business of No. 1 food was purely pig raising and meat selling, mainly through supermarkets and farmers' markets.

However, with the rise of Internet economy, Chen Sheng foresees that the traditional fresh food sales market may gradually lose part of its market share. Therefore, from 2011, No. 1 food began to be a "spare tire".

And the so-called "spare tire" is actually layout in advance to cope with changes. Chen Sheng told reporters, "in the face of this new technology and new economic revolution, we must arrange ahead of time and deal with it in advance. Environmental change may be a challenge and opportunity for us.".

So from then on, No. 1 food from the breeding end to the marketing end, began to use a variety of modern technologies for transformation, improvement and transformation.

According to Chen Wei, head of the No.1 food information department, when No.1 food started to build the system, it was more concerned about the optimization of operation, such as how to improve the quality of pigs and how to reduce production costs. Around these goals, No. 1 food has built a series of systems including production, finance and ERP.

The change brought about by this is that it may take nearly ten years for traditional breeding enterprises to increase the number of piglets produced by a sow. However, through the fine management of No. 1 food, the situation of each pig can be clearly grasped, and it is easier to improve the yield.

On the marketing side, according to the reporter, from 2011 to 2013, No. 1 food can sell about 1.5 pigs a day in supermarkets, but now it can only sell 0.7-1 pigs.

In the past seven or eight years, the number of customers in supermarkets has been decreasing every year, and No. 1 food began to lay out other channels when the supermarket channel was the most profitable. In 2013, No. 1 food began to do its own offline physical stores, and later expanded its online channels.

According to Chen Sheng, in addition to self built channels, the sales of No. 1 food in HEMA, Park Park, meituan and other platforms are also increasing.

Good use of tools

Chen Sheng has always advocated the idea of "building the roof when the sun is shining." he said, "with the continuous improvement of technology, we can use whatever tools we have. In this case, we can keep up with the development of the whole situation, instead of being eliminated."

So no. 1 food is also willing to try some new things in the process of digital transformation. After April 2016, No. 1 food began to implement enterprise version instant messaging software internally.

Chen Wei told the 21st century economic reporter that at that time, the IT system construction of No. 1 food had been promoted for four or five years, and some bottlenecks were encountered, such as the efficiency of the system construction could not keep up with the business development. At this time, some external support was needed to connect the internal and external communication of the company.

Taking internal approval as an example, No.1 food launched an online office system in 2016, but this system encountered difficulties when it was implemented, because it is impossible for leaders to hold laptops all the time on business trips, which also led to delays in the approval process.

And the emergence of enterprise wechat, let No. 1 food find a mobile office solution. In fact, at that time, in addition to enterprise wechat, there were also nails in the market. Chen Wei frankly said that it was not a very difficult process for the company to finally choose enterprise wechat, because on the one hand, enterprise wechat was completely free; on the other hand, the connection between enterprise wechat and No. 1 food ERP system was more smooth.

In the following years, with the help of digital technology, the production and operation efficiency of No. 1 food has been further improved.

At first, enterprise instant messaging software is a real name communication tool of organizational structure, which mainly solves the internal communication problems of large enterprises; Around 2018, wechat will become a middle platform, which can connect various systems within the enterprise and realize the interconnection of application ends.

In 2019, the enterprise wechat will have the ability to connect to the C terminal through the intercommunication with wechat. At this time, enterprises can build their own private domain traffic and carry out community marketing with the help of enterprise wechat.

Chen Wei told the 21st century economic reporter that before using enterprise instant messaging software, experimenters must use computers to view data. At that time, there were not many people who could see the data. More people even had to go through the weekly and monthly meetings to understand the data, not to mention the real-time production situation.

Later, through the communication with the company's ERP system, No. 1 food connected the data of pig breeding and farrowing together. The front-line breeders and technicians could see the pig breeding situation at any time with their mobile phones. The improvement of the efficiency made the management ability of No. 1 food change dramatically.

At present, many breeding bases of No. 1 food have been connected. Each pig has its own file card. As long as the brand number is input on the mobile phone, employees can immediately understand the basic situation of pigs, and even accurately predict the estrus and expected birth date of each sow.

Through the C-end connection, Chen Sheng thinks that the efficiency improvement brought by this is far higher than that of the production end“ Through enterprise wechat, our promotion work has also been transferred from local to online. In the future, the propaganda and promotion team of No. 1 food should be changed from "army" to "air force", from offline to online. "

Chen Sheng believes that consumers spend much more time using wechat than staying in other systems. "Our consumers are likely to spend three to five hours a day on wechat. For enterprises, in the final analysis, what they pursue is efficiency, and all decisions are based on efficiency.".

Now, the digital transformation case of No.1 food has been selected into the "Digital China Tower building project". Chen Sheng said that the most important problem that digitization can solve is the improvement of efficiency, which can solve the problem of insufficient manpower in the past. Therefore, whether the digital tools can be used well will determine whether the future business efficiency and efficiency can be improved.

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