In October, Keqiao Is Fashionable Every Day: "Color + Flower" Fly Together, And Enhance The Product Value With Visual Art

In the post epidemic era, with the continuous upgrading of personalized, fashionable and green consumption demand, textile enterprises urgently need to give consumers direct visual impact from color matching, pattern design and other product appearance forms, so as to create new market consumption growth point. On October 14, "Keqiao daily fashion · fashion exchange activity" opened with the sharing of "textile color matching and pattern design", which was held in Keqiao, Shaoxing.

The event is sponsored by China Light and Textile City Construction Management Committee of Keqiao District, Shaoxing City, and undertaken by creative industry service center of China Light and Textile City, China Textile Information Center / national textile product development center, and China Women's clothing fabric fashion trend research institute. Nearly 50 people participated in the activity, including Zhejiang Dashu textile, Zhejiang shendun textile, Dongdi textile, Fengwang textile, feather design and other local fabric enterprises and designers' studio.

From trend to practice: decipher the mystery of color and pattern

Xu Saisai, a coloro color expert / Consultant in China's application of color system, combined with the "fashion trend of Chinese textile fabrics in spring and summer 2023", focuses on the analysis of color perception, color logic, color matching, and classic pattern color, and introduces the evolution trend of global popular colors. She said that color matching and color selection are very important in the development and design process of fabric enterprises. Color matching should pay attention to the basic harmony of color. Through the combination of generality and change, the overall harmony and unity of colors can be achieved. Color matching should be carried out according to the law of lightness harmony between color system and hue, as well as the contrast relationship and internal logic of hue, lightness and chroma.

Textile pattern design is the direction of national style and people's value orientation, which has unique aesthetic characteristics and cultural connotation. Li Chunjiang, founder of Shanghai Yishe Culture Communication Co., Ltd., takes "versatile printing and pattern design beyond seasonal restrictions" as the theme, and combines with the flower pattern trend of spring and summer in 2023, carries out pattern recognition, design logic, application of Chinese elements and consumer trend analysis. Li Chunjiang said that in the post epidemic era, consumers' psychological changes and different organizational structures, processing methods and manufacturing processes are important factors affecting the pattern design of textile fabrics, and patterns can be used in different brands and fabrics in different ways.

The course was carried out through the combination of trend analysis and interesting practice. The representatives of enterprises on site formed practice groups to actively participate in the discussion and practice, and actively shared new thoughts on color expression, color matching and flower pattern design of fabric and clothing product design.

Gao Jing, general manager of Shaoxing Jingyuan Flower Design Co., Ltd., designed the "Blue Dream" theme suit and lace high setting inner dress in the workshop practice, which was unanimously recognized by the training teachers and students. Gao Jing said, "the design of this work uses the color matching and pattern design skills learned on the spot. Thank you very much for the design inspiration and personal improvement brought by this training."

In addition, the trainees also designed works of various styles, such as overseas fashion elements, new Chinese style, retro nostalgia, ethnic elements, and so on. They all said that they would apply the knowledge learned on site to the product development planning of the next quarter. They hoped that the organizers would hold more such training activities to help enterprises find the entry point, power point and promotion point of product development.

From theory to application: opening up the vision of enterprise innovation

Chen Li, manager of R & D Department of Zhejiang Dashu Textile Technology Co., Ltd., led the designers to participate in the training. "Color and pattern are two very important elements in fabric design. Through the analysis of color knowledge, classic cases, best-selling brands and pattern design, this exchange activity helps us understand the trend of popular colors and pattern patterns in the new season, and establish the thinking mode of color matching and pattern development system. I believe that through this training, our team will design more acceptable Travel brands and new products favored by consumers, "Chen said.

Fang Jianjun, an engineer in the R & D Department of Zhejiang shendun Textile Co., Ltd., said that the company mainly produces differentiated fabrics for men's and women's wear, and has reached long-term cooperation with many brands such as Evely, taipingniao and Hailan home. These brands have very high requirements for color. They often participate in daily fashion series training courses and are puzzled by the color aspects encountered in daily research and development, It's easy to see. This training, in the form of group discussion and practice, let everyone have a more in-depth understanding and experience of the practical use and collocation of colors.

Shaoxing Kede Textile Co., Ltd. is mainly engaged in yarn dyed jacquard products. It is very important to be sensitive to the trend of color and pattern. "In recent years, with the change of external environment, Kede textile is also exploring the direction of transformation and upgrading. Through today's trend learning and operation, it's like a flash in the top, so that I have new ideas and plans for the company's next product design and development and communication and cooperation with customers, and I will actively participate in similar courses in the future," said Yin Quan, general manager of the company.

With the acceleration of the transformation and upgrading of Keqiao Textile Industry, product development based on market demand and popular trend has become the mainstream direction of product innovation. This activity, in the form of trend intensive lectures and interactive exercises, enables students to quickly absorb and master the logical thinking and application scenarios of color matching and pattern design, and provides direction guidance for the development of new products in the next quarter, helps enterprises expand their innovative vision and enhance their product innovation ability.

From material to clothing: opening a new fashion of natural leisure

As an online supporting activity of Keqiao daily fashion, "Keqiao fashion lecture hall" was launched again in October to analyze the feasible path of product and brand value increment from two dimensions of functional fabric and light sports clothing.

Ju Lei, chairman of Dandong Younaite Textile Co., Ltd., takes the application of functional fabrics such as waterproof and moisture permeable, light and thin anti UV, cold proof and thermal insulation, composite materials in the field of fashion outdoor as an example, and puts forward the research and development direction of applying bionic technology to intelligent fabrics, and through the organic combination of materials and substrate The joint development of brand and material promotes the development path of product and quality upgrading, and conveys the fashion sustainable development concept of "taking nature and returning to nature".

In the sharing of "leisure sports trend light sports dress", Li Fei, deputy manager of marketing department of Lutai group, elaborated the emerging and burning phenomenon of digital, sustainable and sports leisure textile and clothing industry around the changes and trends of people, goods and markets, and deeply analyzed the solutions of light sports clothing innovation, brand strategy adjustment and product functional value-added.