Standing At The Top Of The Great Wall Duck Brand 2021 Winter Conference To Show The Strength Of National Down

On October 25, Duck brand With the theme of "top of the Great Wall", a new product release conference for 2021 winter was held in Simatai Great Wall, Beijing, China. Ducks and ducks were released at the show × Zhang Shuai and duck × Baokemeng co brand, together with tongliya, brand spokesperson, show the quality precipitation and process innovation of the brand in the past 49 years, and confidently voice "Chinese duck" Friends of the world "to show the hard core strength of national down.

Immerse in national culture and stimulate the tide of Yudong country

The Great Wall in history has resisted foreign invasion for many times, while duck brand has been focusing on the R & D, innovation and creativity of down jacket for 49 years to help the people resist the cold. At the same time, it has also injected cultural genes into the brand to reshape the warm fashion style of generations after generations.

Under the premise of fully respecting and protecting the landscape of the Great Wall, duck and duck brand takes the towering mountains as the background, takes the winding Great Wall as the T-stage, creates a show with extremely simple style, and tries to retain the original beauty of the Great Wall. In the twilight, the models shuttled among them to show the new winter down jacket of 2021, which blended with the surrounding scenery, presenting a magnificent show.

In this big show, duck brand integrates the cultural bone and blood represented by China's Millennium historic sites, and turns the ingenious thinking of traditional national cultural skills into fashion symbols. The duck brand, which has been a down expert for 49 years and inherits the essence of Chinese products, complements the great wall which represents time, persistence and steadiness. It not only presents profound brand details and humanistic feelings, but also bases itself on China with a confident attitude, goes to the world and promotes national culture.

"Duck and duck" is specially introduced in this show × Zhang Shuai's co branded series, duck and duck × "Baokemeng co brand series" and the same star series, while adhering to the brand gene, integrate diversified innovative technology and design ideas, such as aromatic down, tie dyeing technology, geometric deconstruction, thermal storage fabric, etc., to show the strength of national made products in an all-round way.

The co branded series with designer Zhang Shuai is the first high-end product series jointly developed by duck brand and designer. As a representative of Chinese independent designers, Zhang Shuai has participated in international fashion week shows for many times, and has been praised as "talented designer" by Zhang Ziyi and Chen Kaige. This cooperation integrates the bold and fashionable design style into duck and duck down jacket, using color contrast splicing, three-dimensional embroidery, bright fabric, heavy sequins and other design elements, taking into account the actual wear and design, the exquisite fabrics and tailoring, and achieves bold innovation in product design, trying to break the boundaries and drain the trend of the new season.

The co branded series with baokemeng has applied the popular big IP baokemeng elements to the design, making process armbands, printing, embroidery logo and so on. The super cute appearance of baokemeng and the thermal technology of down jacket perfectly integrate to create a new inspiration spark. With the help of this IP co branding, duck brand will reach more young consumers and convey to them the brand new impression of being young and trendy.

In addition, there are high-end star series, using a new type of aromatic down, which will release fragrance with the body swing; Tie dyeing and gradient printing make the garment more advanced in design; NFU function chip is added in the armband, which tells the production process and details of clothes in the form of funny cartoons, so that consumers can deeply understand the brand culture.

At the same time, this reflects the innovation of duck brand in fabric: the outer layer is made of TPU coated anti sprinkling fabric, which can effectively prevent rain, fog, water drops and cold wind; The inner lining adopts infrared thermal storage fabric, which can achieve the effect of fast constant temperature. This set of beauty, fashion and function and one of the star model, has become a popular popular popular platform.

"National down" warm three generations in 49 years

Strict selection of high-quality down, continuous innovation of down jacket design, version, fabric, technology, broaden the wear pattern of down jacket in many occasions, leading the fashion of down jacket, duck brand defines "national down jacket" with strength.

In the red age of 1955, 98 Shanghai educated youths responded to the party's call to come to Poyang Lake and began to breed waterfowl. Educated youth make the best use of everything, began the processing and production of down products, and China's first down jacket came from this.

In 1972, ducks and ducks made a hit at the Canton Fair. Since then, the brand of duck down jacket was born. In 1989, duck down jacket was presented to the Soviet Union as a national gift. It also entered the lives of ordinary people. It gradually replaced cotton padded clothes and became an important warm keeping piece. Short bread jacket, geometric stitching, double-sided design... Duck has created countless classic fashion elements that are everlasting.

In the past 50 years, ducks and ducks have used their ingenuity to warm and protect the people, reshape the thermal style of three generations, and accumulated the strength and popularity of national brands. Word of mouth has been handed down to today, duck has become a model of domestic down jacket.

National down jacket duck enters a new era of development

In the new era, duck brands continue to explore the down market segments, strictly abide by the cold protection standards and product quality, and actively explore new expressions of down brands in the Internet era, and use fashion language and marketing strategies to promote the rapid development of the brand again. In recent years, ducks and ducks have broken out of the tight encirclement in the fierce competition of clothing track by using the refined marketing methods of e-commerce live broadcast, star endorsement, IP co branding, grass planting matrix, etc., and the brand has entered a period of rapid development.

In October this year, ducks and ducks National brand consulting company ——With the strategic cooperation signed between China and China, the two sides will, by virtue of their respective advantages in their respective fields, deeply tap the potential energy of duck brand growth, create down jacket super symbol, and push the duck brand into a new era of development. The remolded "national down jacket" will become a new era label for ducks and ducks and a representative of the new national trend, which will be deeply rooted in the hearts of the people.

This big show, let you see a "quality, young, trendy" duck. meanwhile, toddling We will also continue to iterate the design and function to create personalized Guochao boutique, so that every down jacket will become the spiritual subject representing Chinese brand and Chinese strength.