Focus On Luxury Goods Layout, Launch Resale Projects In Second-Hand Market

Recently, Italian luxury brand Valentino launched a second-hand resale project Valentino Vintage on its official website. Customers can resell Valentino clothing and accessories they no longer use in designated stores, and explain to customers the resale procedures to be followed.

According to the official wechat account of Huali Zhi, the second-hand resale project vintage is divided into two stages:

In the first stage, prospective customers must first submit photos of Valentino's second-hand products, and after preliminary approval, they must go to the designated stores to evaluate the products in person; After that, the store will offer the second-hand products with the cooperative Zhonggu store. If the customers accept the quotation, they can resell them and get corresponding shopping points.

In the second stage, starting from January 2022, Valentino brand and the cooperative Zhonggu store will commercialize the second-hand goods collected; Customers who sell second-hand products will get points to spend in the Valentino flagship store in the city where the store is located. Valentino's first group of mediaeval fashion houses includes Madame Pauline vintage in Milan, New York Vintage Inc. in New York, Resurrecti in Los Angeles and Laila Tokio in Tokyo.

Valentino is not the first luxury brand to lay out the second-hand market. Gucci, another luxury brand in Italy, made frequent moves in the second-hand market. In March, the brand joined hands with tiger Global Fund of the United States to invest 178 million euro in the second-hand luxury platform vestiale collective. As a result, Kaiyun group obtained 5% equity and board seats of the latter and officially entered the second-hand luxury market; Gucci (China) Trading Co., Ltd. added items such as "retail of second-hand daily necessities" in its business scope in July; Gucci's official website opened online Gucci vault concept store in September to sell rare medieval brand items. French fashion brand Isabel marant also launched its second-hand clothing website in June.

The second-hand luxury market has also attracted the attention of capital since this year. In May, only a few tens of millions of US dollars of c-round financing was completed, and a + round of 100 million yuan of explosive luxury was completed; In June, the live e-commerce Feiyu completed nearly $30 million round B financing... Among them, only two of the first offline stores, one two luxury circulation stores, landed in Shanghai Blackstone apartment on August 7.

According to Dongfang fortune.com, the scale of China's luxury market is expected to reach 1.4 trillion yuan in 2025, of which the second luxury market accounts for 5% of the market size of the luxury industry. The second-hand luxury market is still in the development stage and has great potential in the future.

However, some analysts believe that the second-hand market with a slightly lower price and the "scalpers" who rush to buy and resell disrupt the market order seriously affect brand income and even damage the brand value of luxury goods. In front of the blue ocean of ershe market, whether to cater to or resist is still to be verified.