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Pay Attention To 2021 Wuhan Fashion Week Opens With "Han · Tide"

2021/12/6 12:31:00 163

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　　 On December 3, 2021 Wuhan fashion week opened in HongT fashion business district of Jianghan District. The autumn and winter fashion festival with the theme of "Han · Chao" officially opened.

　　 2021 Wuhan fashion week is hosted by Wuhan Municipal People's government, undertaken by Wuhan development and Reform Commission and Jianghan District People's government, and operated and managed by Wuhan Urban Investment Group. The four-day fashion week will invite 13 designers and 10 ready-made clothing brands to show the background of Chinese traditional culture from the opening show to 23 fashion shows.

　　 Xu Yingxin, vice president of China Textile Industry Federation, said in his speech that this year is the first year of the 14th five year plan. On the basis of building a moderately prosperous society in an all-round way, the people's need for a better life will continue to be released. The industry has also made clear its long-term goal of 2035: to become the main driver of textile technology in the world An important leader of global fashion and a powerful promoter of sustainable development. As an international city with the spirit of reform and opening up, Wuhan has created many firsts in the past development process, and Wuhan is also wonderful because of fashion. As one of the earliest cities to establish modern textile and clothing industry in China, it has a solid industrial foundation, complete industrial chain, complete industrial supporting facilities, and also has the fashion gene leading the charming city. Wuhan fashion week conveys the city style with fashion language. The brand charm of ten years' unremitting development has not only become the dynamic engine of Wuhan fashion industry, but also become an international platform to promote the industrial development and promote the city image.

　　 He also hoped that in jointly promoting the high-quality development of Wuhan fashion industry, cultural creativity should be used to inspire industrial innovation; The upgrading of industries can be enhanced by digital economy; To expand the capacity of consumption to enable industrial development; It is necessary to reshape the industry with regional advantages.

　　 Wang Qinghua, a member of the Party group of Wuhan Municipal People's government, stressed in his speech that the development of fashion industry plays an important role in promoting the city's taste and shaping the city's brand. With the theme of "Han · Chao", this fashion week integrates local fashion, historical heritage and era innovation. While adhering to the promotion of traditional culture, it highlights the innovation of ideas, introduces more international resources, accelerates the construction of an international fashion exchange platform, highlights the charm of the city and leads the fashion life. This is the original intention and responsibility of Wuhan fashion week. Since its birth in 2012, Wuhan fashion week has always resonated with the development of the city. Over the past decade, Wuhan fashion week has become the largest fashion industry development platform in Central China, as the main position of cultivating fashion consumption and promoting the city. In the past ten years, Wuhan has driven the development of industries with creativity and fashion. The added value of service industry is about to exceed trillion yuan. In 2020, it will account for more than 60% of GDP and absorb more than 70% of social employment. It is entering the era of service economy. Over the past decade, Wuhan has been making great strides in the construction of a national central city, a core city in the Yangtze River economic belt and an international metropolis. Today's Wuhan is full of vigor and vitality. After the big test of the epidemic situation, the spirit of the heroic city in overcoming difficulties has been deeply rooted in the hearts of the people. The steady development of economy and society has polished the style of Wuhan's revival after the epidemic. He also announced the grand opening of 2021 Wuhan fashion week.

　　 Starting from the three characteristics of China confidence, Wuhan self-confidence and fashion self-confidence, the 2021 Wuhan fashion week tells Chinese cultural stories from the perspective of fashion, embraces Chinese traditional culture, and strives to explore "the beauty of Han and tide", showing a new and vigorous fashion industry.

　　 This fashion week, with the theme of "Han · Chao", discusses the inheritance and innovation of traditional culture in the context of fashion through the collision between the development of traditional cultural clothing and the contemporary fashion brand fashion.

　　 At the opening show, breaking the tradition of opening with mature commercial brands, two well-known designers Lawrence Xu and Zhang suddenly jointly created a novel immersive fashion show. The design inspiration was from the traditional Chinese clothing, Hanfu. The traditional Chinese costumes were performed in a new style in Wuhan fashion week. With the elegant and plain feathers, the colorful clothes were made. The exquisite details, the pursuit of fabrics and the harsh tailoring all showed the vitality of Chinese traditional clothing in contemporary fashion, and vividly explained the new connotation of Chinese fashion in the new era.

　　 The design of the opening ceremony is full of traditional cultural elements and texture, which fully demonstrates Wuhan's spirit of building an international metropolis. Whether it is the pursuit of perfection in content or perfection in presentation, it strives to arouse the public's new expectation for the bright future of "Han · Chao" in the dissemination of Chinese aesthetics and boosting the development of Wuhan fashion industry.

　　 Wuhan fashion week 2021 can be called the "assembly number" of famous Chinese designers. Famous designer Lawrence Xu, Chinese Fashion Culture Ambassador, double "Golden Top Award" designer Zhang Zhaoda and other 13 outstanding designers gathered to show the vitality of Wuhan city and the development and progress in the field of fashion through extraordinary creative image, "let the world see the beauty of Wuhan" has become the common pursuit of designers.

　　 Among the 23 fashion shows, "tea · interpretation" is the Gaoding series specially prepared by designer Xia Guofeng for this Wuhan fashion week. It is inspired by "spring, summer, autumn, winter and another spring". It interprets the cycle of four seasons with the blend of tea and water. With the alternation of the four seasons and the return of the life wheel, it shows the fire of life that the people of Wuhan have rekindled after the epidemic. Designer Lexi Zhou will also lead his own fashion brand croyez to join the fashion week. Through the beautiful, unique and elegant design concept, Wuhan people yearn for a better life in the new crown epidemic period.

　　 The local designers in Wuhan will also bring the traditional cultural costumes with Wuhan local characteristics to the show, and deduce the Wuhan style in their hearts. According to reports, more than 70% of the 23 brand release shows were launched this year, and nearly 500 new clothes were released, reaching a record high. Leading by the "first launch", it will further enhance the fashion originality, brand cohesion and industrial radiation of Wuhan fashion week.

　　 This fashion week also presents a strong heritage of traditional culture color, set off the "Hanfu" as the representative of the Chinese traditional fashion trend. During the fashion week, the intangible cultural heritage show was set up, and the artistic beauty of embroidery brought by Wuhan Business College intangible cultural heritage Han Embroidery inheritor studio and Qipao brought by Fang Yiyi were unveiled! They will lead the audience through time and space to the era of cheongsam, which belongs to the well-dressed and sideburns, and meet dahankou, a prosperous city that is comparable to "Chicago" a hundred years ago, and have a dialogue on the fashion of "Han · Chao".

　　 Many traditional cultural elements are presented in a way that young people like to see. Han Embroidery is integrated into suits, and floating yarn is added to cheongsam, and Chu fragrance is combined with fashion. Behind "Han · Chao", traditional culture is "alive". The designer group interprets the traditional culture core of the Han tide into the modern fashion with oriental charm, and moves towards the stage and daily life attitude, aiming to boost the Han clothing culture gradually out of the small circle and gradually move towards the popular.

　　 This year is the 10th year of Wuhan fashion week, which has never stopped; In the past ten years, we have made great efforts to blaze a new trail and forge ahead with dreams. "We are selling" is on the way to promote the development of fashion industry in Wuhan fashion week 2021.

　　 This year, Wuhan fashion week has realized "online and offline integration" for the first time. All 23 fashion shows can place orders while watching the show. This is the boosting measure of Wuhan fashion week in recent years to follow the upsurge of new consumption wave, actively layout the industrial development, and let more new fashion brands stand in front of consumers.

　　 Guochao is a cross-border and eye-catching flow innovation by looking for the relationship between traditional culture and products and combining ethnic elements with visual expression of products. The surging of "Han · Chao" is the deep integration of Wuhan traditional culture, urban culture, landmark elements and popular products, re refining the essence to obtain the most beautiful elements, creating a brand-new brand experience, and creating a new brand to win the welcome of young consumers.

　　 This fashion week launched a fashion map of Wuhan, explored local "treasure shops", vigorously promoted local brands, and will establish a "fashion buyer alliance" at the fashion Summit Forum. On the other hand, we will deepen the cooperation in business circles offline, carry out creative activities such as fashion theme show, flash show, children's model contest, fashion party, etc., to meet the diverse fashion consumption needs of citizens. The integration of international elements such as Korean fashion trend release will further accelerate the pace of international exchanges of Wuhan fashion week and expand the cultural influence of overseas "circle of friends".

　　 At the moment when the global epidemic situation has not been fully controlled, the global offline Fashion Week activities have just recovered from a full year of suspension. The success of Wuhan fashion week not only benefits from the success of epidemic prevention policy, but also from the unremitting efforts of Wuhan city. It can be said that the "beauty of Han and tide" displayed in the 2021 Wuhan fashion week is the beauty of the country, the beauty of the times and the beauty of Wuhan. It is believed that "Han · Chao" will point to a new era coordinate, and a new generation of fashion power will spring up in Wuhan in the future.