[Exclusive Interview] Why Do Minority Jeans Last? Listen To Professor Yi Changhai Tell Us The Secret

A few days ago, the reporter of world service website had the honor to invite Professor Yi Changhai, Dean of Yudu college, graduate tutor (Doctor) of Wuhan Textile University. Professor Yi's main research direction is

1. High flexibility production and intelligent equipment of jeans industry,

2. Clean production and resource recycling in the whole industrial chain of jeans,

2,3. Development of eco functional denim fabric and its denim clothing. Presided over or participated in the completion of more than 20 national, provincial and ministerial level scientific research projects entrusted by enterprises. More than 150 academic papers have been published, of which more than 50 papers have been retrieved by SCI / EI, more than 50 invention patents have been applied for, and more than 30 invention patents have been authorized. A number of achievements have been identified as international advanced level, of which 2 achievements have won the first prize of science and technology progress award of China Textile Industry Federation, and two achievements have been awarded the second prize of science and technology progress award of China Textile Industry Federation, Three achievements were awarded the second prize of science and technology progress of Hubei Province. He has been interviewed and reported by China Textile News, Hubei Daily, Nanfang Daily, textile and clothing weekly, Asian cowboy, Hubei satellite TV and other media for many times. He has served successively as vice mayor of Shishou Municipal People's government, director of science and Technology Department, assistant president of Wuhan Textile University, President of College of textile science and engineering, executive vice president of Institute of technology, etc.

Experts, National Science and technology award evaluation experts,

He is also the dean of denim industry college of Jiangxi Institute of fashion and director of Jiangxi modern garment engineering technology research center.

As a leading figure in the field of jeans industry, Professor Yi Changhai has obtained valuable industrial guidance from Professor Yi's narration through interviews, which has a real reference value for our enterprises engaged in the jeans industry chain,

Professor Yi Changhai interpreted the past, present and future development prospects of cowboy industry through three aspects,

　　 1、 Wuhan textile university lies in the importance of establishing research institutes.

Wuhan Textile University in our country thousands of universities, the only one engaged in jeans industry chain such a key laboratory, ah, in Wuhan Textile University. At present, in terms of our country's cowboy industry, the most developed places should still be Guangdong, Jiangsu, Guangxi, and Zhejiang. Well, we have made great progress in recent years

In the jeans industry has already had a considerable scale, why we Wuhan Textile University cowboy Industry Research Institute is not built in Guangdong, Jiangsu, Zhejiang, these places, just built in our Jiangxi Yudu? There are three reasons for this. The first is that Yudu government attaches great importance to the textile and garment industry. At present, Yudu government takes textile and garment as the first industry in its local economy. Moreover, the denim industry has developed rapidly in recent years. The most important thing is to establish a thousand mu Yudu denim washing Industrial Park, It has a certain foundation,

The second reason is that the Red Army of the central government started from the old revolutionary base areas. The state attaches great importance to the economic development of the old revolutionary base areas and the southern Jiangxi Soviet area. So Wuhan Textile University is also practicing such a measure to support the old revolutionary base areas. The Niuzai Laboratory of Wuhan Textile University takes the lead in the development of cowboy industry and integrates the disciplines of Wuhan Textile University, Scientific research achievements and talent advantages are gathered together to better serve the old revolutionary base areas and moisten the economic development of the old revolutionary base areas.

The third is traffic amplification. With the opening of the high-speed railway from Ganzhou to Shenzhen, the traffic advantages of Ganzhou Yudu are also reflected. It is very convenient from Guangdong. Therefore, Yudu jeans Research Institute of Wuhan Textile University, although established in Dudu, serves the industrial and economic development of Dudu, and provides dedicated support, technical support and talent support for Yudu textile and garment enterprises, especially jeans enterprises. At the same time, we also use this research institute to serve the whole country's cowboy industry through the window of our school, production and learning,

　 Second, Professor Yi Changhai, as an expert in the cowboy industry, expounded his own views on the historical development of this industry.

Prof. Yi: the cowboy industry, as you just said, originated from the West and spread to Europe for more than 100 years before it spread to China. It has been more than 40 years since the reform and opening up to enter the mass market of China. I often say outside that this cowboy originated in the United States and developed in Europe, and then innovated and expanded in China. At present, China is the largest producer of jeans and one of the largest consumers in the world. It has been several decades for China to grow bigger. China's industrial chain of jeans is relatively perfect and has made great contributions to every link. We have made great contributions from raw materials of jeans, cotton fiber, and some polyester fiber, including some new viscose fiber. This is the raw material. We do very well, and then we do denim spinning, denim weaving, denim dyeing, denim garment manufacturing and denim washing, the whole production chain, whether we are from the production equipment. Production process, or our factory management, advanced digital management, we have a very large. This innovation and change, especially in the past ten years, our country has proposed to our traditional industry that we must transform and upgrade, intelligent manufacturing, high value-added production, ecological, environmental protection and healthy production. After the slogan was put forward, we have a lot of advanced technology, new equipment and advanced technology from the dyeing and washing of jeans, Although the United States has a history of more than 100 years for cowboys, western countries like the United States, due to their labor force, are mainly engaged in brand, brand design and market-oriented. In the production sector, their industrial chain is no longer complete, because the transfer of industrial chain to Asia is now the strongest in China, This is an industrial transfer, which gives us a great opportunity and also a great challenge. Opportunities are the advantages of our industrial chain, the advantages of labor force, the advantages of raw materials, and the advantages that our government attaches importance to. Therefore, our industrial chain is more and more complete, and our technological innovation is higher and higher. This is our opportunity, Of course, this also gives us a great challenge. Because the cowboy consumes a lot of resources in the production process, whether it is the consumption of personnel or water resources, it gives us a great challenge. We must use advanced environmental protection, ecological health, especially some advanced environmental technology and equipment to produce these jeans. Well, in the context of the idea that we must maintain environmental friendliness and ecological sustainable development, we must use advanced science and technology to innovate its production technology, process and equipment to meet the requirements of consumers and policies and the requirements of international environmental organizations. According to the requirements of national policy, we Cowboys must innovate and carry out industrial reform. The Chinese have done it, and they have done it very well. Of course, we have a lot of things to innovate in the future.

　　 3、 Professor Yi Changhai focuses on why jeans, as a niche category in the industry, have been popular among consumers for decades. As well as the future development trend to me, we have done in-depth analysis, it is worth listening to the industry.

Professor Yi: the cowboy mentioned just now is indeed a niche brand in our industry. I have always talked to many people outside. Cowboy is a small industry and a big market. Although it is a niche brand, it is. Due to the popularity of cowboy, it is from the baby just born about a month to the old man of 100 years old. Both men and women wear jeans and like jeans. And cowboy, it is regardless of nationality, nationality, regardless of men, women, old and young, everyone loves. So its market is very big. I often say that jeans are evergreen trees for clothes. Why are they evergreen trees for clothes? It is very difficult to have a kind of clothing that can go through hundreds of years. Generally, with an era, then the style of the clothing may be destroyed or transformed. But cowboys have not shrunk after 150 or 60 years, and the market is getting bigger and bigger. So the market of cowboys still says that we are the small varieties you just mentioned, but it must be a big market.

Well, let's talk about the future development trend of this cowboy. I have a few points and three points to talk about. First of all, from its origin to the 1980s and 1990s, cowboy is a kind of clothing that is worn by workers and engaged in labor. With the pursuit of beauty, consumers have higher and higher requirements for comfort and fashion of this cowboy. Then, this cowboy is not our traditional cowboy, The traditional sense of jeans, I just said is a so-called labor clothing, now jeans, it is a fast fashion. Why say it is fast fashion, cowboy, it can present the most personalized beauty of boys and girls at any time. So I often say a word, as a young man or an old man, you go out on a date, or go out for a meeting, or go out to do something. When you don't know what to wear, you can choose a denim dress in your wardrobe and wear it. Why? It's a versatile one, so it lasts forever. The second trend in the future is the advent of such an era of fast fashion. People's living standards are getting higher and higher, and the requirements for jeans are different from those of traditional jeans. First, it requires the jeans to be good-looking. Second, it requires the jeans to be comfortable and comfortable, and its size should be suitable. Third, it also hopes that these jeans can have certain functions, such as anti ultraviolet, anti discoloration, wind, rain, or radiation. In other words, there are also a series of anti-bacterial and anti-virus jeans, that is to say, the future jeans, In this era of fast fashion, the categories of jeans in the future. It has brought us a lot of opportunities. You can see that the original jeans were blue and black. Now we wear jeans in various colors, including blue, yellow, green, white, and red. All kinds of jeans have them. We sometimes call it color denim. Now jeans, fashionable jeans, bring us great challenges. Therefore, when designing these jeans, our manufacturers and designers must think beyond the traditional cowboy thinking. With the trend of the times to carry out our design, market docking, to give us some comfort and unique functionality of jeans, this is the second future trend. The third is what I said just now, that is, the whole industrial chain of cowboys. It consumes a lot of resources, that is to say, if you want to change from a cotton flower to a beautiful and fashionable garment, it has to go through a lot of procedures, such as spinning, weaving, dyeing, garment manufacturing, washing, etc. This industrial chain consumes a lot of water, while water resources still consumes a lot of energy. This electric energy, which consumes steam, electric energy, and so on, is consumed. Due to such a consumption in the production process, now, we are just in time for the international community to put forward a development concept of carbon reduction, ecological protection and environmental protection. In particular, our country has proposed 2030 in the past two years, We must reach the peak of carbon and realize carbon neutralization in 2060. So, what is the two carbon, that is, double carbon, which is popular now? Its main purpose is to reduce carbon, because if the world does not reduce carbon, it will have an impact on the climate of our world. The world's climate change, not only this evolution, especially the greenhouse gas effect. For example, how many years later, it will bring disastrous destruction to our descendants. Therefore, under the background of dual carbon at home and abroad, we Cowboys must take responsibility and practice with practical actions, otherwise our Cowboys will not be sustainable. Such a beautiful and fashionable industry is so beautiful and changeable on us. Therefore, fashion and beauty like magic is impossible to last, and the industry will be destroyed in the future. So if our cowboys and our cowboy enterprises in the industrial chain are ready in advance to respond to the development concept of the international community. In response to the call of our country and the call of the Party Central Committee, we should make early preparations, reduce carbon emissions and achieve environmental friendliness in the whole production process. We should use the most advanced technology to transform and upgrade this industry. In the future, our industry will be more prosperous and more ecologically sustainable, More environmentally friendly.

Thank you very much for our interview with Prof. Yi, and thanks to our denim industry and the enterprises in the industrial chain for putting forward such good suggestions.