Zhou Zhou Exclusive Interview: Listen To The Founder Of Agassie To Share The Perfect Integration Of Clothing And Aesthetics For You

On December 2, 2020, in Humen, a reporter from www.worldservice.com entered the studio of Zhou Zhou to interview Zhou Zhou himself. Through in-depth communication with Mr. Zhou, the reporter of worldservice has dug out some dry goods for our global members and friends, which is worth sharing! As a clothing person or a future clothing person, we believe you must want to know how President Zhou, as a designer, makes his brand very famous So successful in a short period of time, then, he has those little-known business philosophy and business practices. I think it is worth our learning and thinking. Looking at the current uncertainty of the epidemic situation, the impact on garment enterprises, especially the export trade of foreign trade enterprises, is particularly serious. At present, our country's leaders put forward the internal and external circulation to start the double cycle war In the industry, should you recognize the great changes in the market and the changes in the consumption concept? These are the insurmountable gap that every clothing person is facing at present. In this form, the reporter of world service network learned that the brand of Agassi not only did not reduce the turnover for the current environment, but also grew rapidly against the trend. Shall we listen together The "secret book" of Zhou Zhou, the founder of Agassi? First of all, let's know this young entrepreneur with a certain scholarly flavor

Zhou Zhou

Founder of agassie clothing

Member of the International Committee on fashion colors

Italian palimuda Fashion Institute graduated from creative design of fashion brand

Graduated from Department of fashion design and engineering, China Textile University

Agassi's brand positioning determines a different clothing brand

　　 WSN: Mr. Zhou will first tell me your brand management concept and market development direction. Thank you

　 Zhou Zhou Hello, members of world service. I'm here to tell you about the positioning of our whole brand and our understanding of this brand. I am Zhou Zhou, the founder of Agassi brand. We have three parts for our brand positioning. From the perspective of consumer positioning, we are really high-end women's brands. We mainly design clothes for scenes. Why do we call scenes? We should combine them with aesthetics, which is the basis of our clothing style. Second, our sales channels and positioning of consumer groups. We mainly focus on high-end clubs and monopolization, help our member customers solve the problems of not wearing, wearing wrong clothes, and then buying clothes. How to let consumers find the most confident me and achieve the most personalized beauty is the positioning and direction of our whole brand.

　 How to integrate costume design with aesthetic design

　　 WSN: Mr. Zhou, you have been emphasizing the integration of aesthetics and clothing culture. How do you achieve such a perfect combination? Thank you!

Zhou Zhou I'm a fashion designer myself. I graduated from China Textile University. I won the bronze medal of brother cup design in 1999. In 2003, I won the gold medal of Milan Fashion Week in Italy. I have participated in many representative design work, such as Chinese police uniform and Asian Games award-winning dress. Up to now, I have some more high-end designs. At present, there are some film and television stars in the image management area, such as Liu Tao, Fan Bingbing, Wen Bixia, etc., who are packaging the whole image of the stars. In fact, I started to study image aesthetics in 2008. Indeed, we think that aesthetics is like what we call life aesthetics. There are a lot of aesthetics that may be at the level of art. After we design clothes, we will combine aesthetics. Now people's cognition of life aesthetics begins. For example, the application of aesthetics Zi: for example, a lot of our clothes, many people say, ah, this color is very good-looking. Now, for example, green is popular this year. Many people say that I am popular with green. There are many color differences in the green level, such as light green, dark green or dark green. Then its color has something to do with skin color, and this piece can only be seen from the perspective of aesthetics. Because aesthetics belongs to philosophy, it is scientific. It is based on data. It is inspired by our design. Because of the creativity of design, it is inspired. Therefore, the combination of the two will carry a person's balance. For example, this thing is very popular, but the essence of popularity is suitable for me. So we solve the problem of fashion and aesthetics to make people fit. This is the concept we were working on at that time. When we went to the ground at the back of the scene, we found that many friends around him wore what I wanted to wear, I like and wanted, but this society is not. The society must be harmonious to achieve what we can want more.

　　 Week: So when you encounter such a process, we will correct some consumers' cognition, and then redesign them from the perspective of products, so that they can feel very satisfied with the design. At present, many customers have recognized it. There are many aesthetics courses in the market. But what is the problem with them? He will tell you what style you are, Suitable for what kind of occasion is to stand in the beauty of the essence, but they do not integrate the concept of fashion design in it. The biggest difference between me and others is that I am a designer and have a clothing manufacturer. All my clothes are original and unique. Then let a lot of people say, I know what my style is, and then he can get it, so that's what we call agassie.

　　 Weeks: Our positioning is to help hundreds of millions of Chinese women solve the problem of fear of buying wrong, not buying and not wearing, so we create the overall phenomenon and aesthetics of him from the scene, from the design, from the dress, to the whole man-made line. In our mission, let beauty make more people. When she is beautiful, he will have confidence and show the style and effect of her whole person 。

　 Create the female wardrobe clothing culture of love beauty

　　 WWF: Mr. Zhou, why do you always emphasize aesthetics and clothing culture? Why do many women always say that there is always a lack of one in the wardrobe, thank you!

Zhou Zhou This question is also our pursuit. Why do many people have a lot of clothes in their closets, but they can't find clothes to wear every morning. In fact, we have done in-depth research. In fact, he is the application of aesthetics and fashion design. We know that in the wardrobe, female friends really feel that they have less clothes. In fact, from the point of view of clothing, clothes are the biggest problem. Her new clothes will cheat people.

　　 Weeks: Anyone wearing new clothes, at the beginning, is particularly handsome, especially beautiful and beautiful, but it is very important whether the clothes are suitable for you. The key is whether you can always like the new clothes and the clothes that are suitable for you. Therefore, the image aesthetics we are currently doing is to find the most suitable for you. Therefore, we let everyone's clothes in the wardrobe match in various fields, and he can find what you want. As far as the wardrobe culture is concerned, it can save you time and money in the process of consumption. This piece of clothing is what we call all clothes. It is meaningless to leave people, He is a pile of cloth, only in the operation of people can take out its maximum value, which also reflects the real value of a clothing culture. So what we advocate is to make beauty the essence of more people.

　　 What are the key words for the future fashion after digitization

　　 WSN reporter: where is the future trend of digital economy and 5g era in general Zhou, thank you!

Zhou Zhou : our positioning in the future is like this. In fact, what we just said is to solve the problem of buying clothes with hundreds of millions of female consumers. This is also a trend back to the future. I personally think that in the future clothing trend, he will certainly go to two markets, one is to say that the standardization may be e-commerce or other. Of course, our traditional retail monopoly will not be less, and it will be more personalized in the future. What we call experiential is the combination of clothing and aesthetics to touch a kind of consumption concept, so that consumers can see what I want and see what I want. Secondly, it is also very important. It is important for me to live up to my concept that in the past, there might be a thousand faces and one person. Like clothes, we could produce hundreds of thousands of pieces of clothes, right? But now we may not. Now it's one person with thousands of faces. I want several faces. Then I will ask for a whole image of myself and my personal value. We also call it a personal self-worth. For example, it's very simple. If a lawyer doesn't dress like a lawyer, he can't get business. That's the same lawyer. If he wears a suit at work and still wears a suit at home, he will be out of place when he goes out with his friends. So, for example, lawyers, you should have a suit of suit, and you should have a suit of casual wear. If you meet different clients, you should have different suits, such as double breasted and single breasted, a shirt. For example, if we have formal occasions, do we have several kinds of bowtie and tie, right? We have a regular bow tie and tie for formal meetings Compared with some parties, the high-end may be the bow, so there will be some specific meaning, so your taste will be higher and higher, so the essence of taste is to play a very important direction for future consumption. So we, Agassi, want someone to say that in the future, we may be more of an experiential consumption of people to people.

　　 Weeks: In the future, we will launch customized clothing store services, from fabric customization, accessories customization to aesthetic design is our constant pursuit.

　　 Weeks: At present, our Agassi is to buy, change, order, rent mode to serve our VIP customers, we have new models every week, and our new models can be seen live on the Internet. At the same time, we can see our costumes on the spot. Men's wear includes women's wear. There are evening wear series, dress series, and evening wear series. It's the best choice for high-end banquets.

　　 Weeks: Finally, I would like to thank all the members on the world service website platform. I want to deeply analyze the brand positioning of agassie. I also believe that in the future, we will have more beautiful products, more suitable for your products to be presented in front of you, so that you can constantly obtain some changeable resources, changeable some beauty, and make our success More people, thank you!

Thanks for you! He! Entrepreneurs like Zhou Zhou! Our life will be wonderful!