Zheng Qingchou: The Future Of Humen Clothing Depends On People

? ? ? ? [editor's note] Humen, as a representative town of Southern clothing industry cluster, its development trend is a "barometer" of China's clothing industry. In the new era, with the deepening of the Internet and digital economy, can Humen garment industry take advantage of the advantages and advantages of Dawan District in the new journey of transformation and upgrading?

On the eve of the opening of the 25th China (Humen) International Clothing Fair and Humen fashion week, the world clothing footwear and hat network interviewed Mr. Zheng Qingchou, President of Humen garment industry association, Secretary of the Party committee and chairman of Guangdong Humen Fumin Group Co., Ltd., on the growth track of Humen garment industry and its expectation for the future.

　　 President of Humen Garment Industry Association

Party secretary, chairman and general manager of Guangdong Humen Fumin Group Co., Ltd

Zheng Qingchou

　 An industry spawned by the word "early"

　　 Worldservice: Hello, President Zheng. Can you tell the story of Humen clothing to the members of the world from your own perspective? Thank you!

Zheng Qingchou The story of Humen clothing can be told from three stages: the first stage, the beginning of Humen clothing industry; the second stage, the present situation of Humen clothing industry; the third stage, the future of Humen clothing industry.

At the beginning of the reform and opening up, that is, in the early 1980s, Humen clothing began from the stall economy, and slowly transformed into shopping malls, extended from shopping malls to manufacturing, and developed to wholesale, and finally to the world. Humen developed very early.

At that time, a popular saying was that Chinese clothing had Humen in the South and Dalian in the north. The glorious moment of southern style clothing was in the Middle School of 1990s. At that time, the fashionable clothes in Paris were sold in Humen clothing city within seven days, while the fashionable clothes in Hong Kong were sold in Humen clothing city on the same day. At that time, "fast fashion" has become a trend in Humen. Later, the town government found that the humen clothing industry was growing stronger and stronger, and intended to build a trading platform, that is, since 1996, the annual China (Humen) International Clothing Fair was held.

Humen clothing can have today's glory, depends on the support and help of Humen Town Government to the clothing industry. On the current development of the clothing industry, various industrial clusters across the country have gradually formed, and our previous advantages will gradually disappear. Now, the national clothing industry has developed rapidly in the East, South, North and middle. Facing the new situation, how to transform and how to recast the brilliance of the business model is a problem we will explore in the future.

　　 An industry reshaped by "change"

　　 Please tell me about the future trend of clothing industry!

Zheng Qingchou What is the biggest change that Humen clothing faces? The traditional design mode, manufacturing mode, production mode and sales mode have been slowly changing, that is, great changes are coming. Humen clothing, from design, production, sales to consumers, has also been slowly changing.

Recently, Alibaba has put forward the trend of intelligent manufacturing, which means that the future manufacturing should start with design, and design and production should be completely personalized. It turns out that the traditional mode is to design one piece and make one batch, that is to say, one piece of the same style is designed and manufactured in batches.

What about the future? It may be a style for each garment. In the past, 1000 pieces of clothes of the same style will be produced in five minutes. In the future, 1000 pieces of clothes of different styles will be produced in five minutes. Customization is the core concept of possible competition in the future. Sales model is not now retail, wholesale, but manufacturers will directly express clothing to consumers. In other words, the future development trend of production, design, production and sales is unique. Once these three models are changed, what about the traditional mode? Change! Only by changing can you survive, or you will be eliminated by the market.

Just now, when we told the story of the past, the advantage is that we are "early" and ahead. What about now? If we still indulge in the previous production and operation mode, we will be eliminated by the market. As we often say, the traditional camera is replaced by digital camera. For example, the evolution of communication tools from the original cable phone, to the later BPs, analog phones, and now smart phones, reflects the transformation of enterprises in the market The importance of. The same is true of the clothing industry. The clothing function of keeping warm, hiding ugly and fashionable has not changed, but the design, production and sales mode have been changing. If our clothing industry does not change, it will gradually eliminate the market like the above industry!

　　 An industry boosted by the word "Fu"

　　 Www.worldservice.com: as the leader of the industry association, how will the association help the enterprises to go to the road of informatization and big data? Thank you!

Zheng Qingchou As a clothing industry association, we attach great importance to the role of bridge and link between enterprises and the government. We will timely report to us what difficulties the member enterprises have; we will collect the views, opinions and demands of the member enterprises in time and report to the town government. According to our opinions, the town government will issue a series of supporting policies and industrial policies. For example, recently, the town government has proposed to revitalize the fashion industry. It plans to build a fashion base for Humen clothing in the clothing industry covering an area of more than 2000 mu in Humen zhenkou community. This can keep good enterprises, and at the same time, it can really make Humen clothing into a scale The development of smart design, intelligent production and core sales mode unified, and put Humen clothing to a higher level.

At the same time, the government gives support in terms of funds or industrial policy support, such as how to enjoy preferential tax treatment for Enterprises above Designated Size, and how to increase the credit line of enterprises in banks.

If the majority of enterprises can grasp the opportunity of this change, coupled with the support of the government, we believe that Humen clothing will win new status and new development in China and even in the world!

　 　 An industry with the character of "man"

　　 World service network: the competition of clothing industry in the future must be the dominant leader of brand culture. As a representative industrial cluster of China's clothing industry, how to guide and support enterprises in establishing brand culture in the future? Thank you!

Zheng Qingchou There are more than 50000 brands of Humen clothing, but there are not many famous brands. There are only some famous brands, which can be said to be: a round of bright moon and stars. In terms of tax revenue, Yichun last year was more than 750 million yuan, but the next enterprise was only more than 20 million yuan. Therefore, the disconnection between brand and non brand is very serious. We are not only aware of this problem, but also the municipal and town governments. How about more brands?

In the early years, there were many brands in Humen that were bigger than Yichun, but later they gradually became smaller and smaller, and even disappeared. In fact, they did not insist on making clothes as their main business, but insisted on making clothes by pure. They didn't stick to it because they invested in real estate when they saw the real estate market was good, and they invested in stocks when the stock market was good. They scattered their energy and capital and did not concentrate on making clothes.

For how to cultivate clothing brand enterprises, I think people are very important. People are brands. For example, Guo Donglin of Yichun, who founded Yichun in Humen, will certainly establish Yichun in Shenzhen; Ma Yun of Alibaba, who founded Alibaba in Hangzhou, can also create Alibaba in Shenzhen; Ma Huateng founded Tencent in Shenzhen, and he will also establish Tencent in Hangzhou. Because they are all talents, they will certainly create a brand.

As for the establishment of brands, we also communicated with enterprises and helped them analyze and study. Why did they become smaller and smaller and finally disappeared? The key is that their vision and pattern did not reach a certain height. They thought that the clothing industry was so big, but they did not know that the clothing industry could be bigger. Therefore, the next step is to start from the aspect of talent training and build up the talent platform. After that, brands in the clothing industry will continue to emerge, which is a key force for brand creation.

There is also the second problem, which you just mentioned about digitization. The problem of "Internet +" is actually the trend of change in the clothing industry in the future. That is to say, intelligent design, intelligent manufacturing, intelligent sales, intelligent storage and so on, a series of digital and intelligent contents. Therefore, in the future, only by grasping the opportunity and actively applying intelligent and big data fields can we have a foothold in the clothing industry. In the future, the main work of our clothing industry association should actively guide enterprises to accept this concept.

Only those enterprises that dare to reform and innovate can live a more natural and unrestrained life. In the future, our clothing industry association will guide the majority of clothing enterprises to meet this change! If we do not take the initiative to adapt to this great change, the clothing enterprises will slowly decline, and will also affect other industries in humen and affect the economic development of Humen! Therefore, this is our clothing industry association and The government is most concerned about the issue, but also in the future our clothing industry can revive a key point!