Exclusive Interview With Mr. Feng Zhanjun

　　 Editor's note:

As we all know, Xinji leather industry is one of the earliest industrial clusters in China. It has a long history and rich leather and fur culture. It is a leader in the development of China's leather industry, especially in the period of planned economy after liberation and the initial period of reform and opening up, whether it is a thousand years of historical retrospection, or a long history of development of leather and fur culture, The hard work and wisdom of Xinji people have created one glorious era after another,

? ? ? With the continuous reform of market economy, the domestic sales market share of Xinji garment industry has been shrinking in recent years. What are the main reasons for this,

? ? With this problem in mind, worldservice visited an old man. He should be a witness to the local industry of Xinji after the people's Republic of China, and also a builder who specifically participated in the leather and fur industry of Xinji. Fortunately, we had a good appointment with his old man. Let's listen to this native Xinji native and tell us about Xinji's leather history, At this moment, you may not really understand the history of Xinji leather, the birthplace of China's leather development ?, At present, the majority of consumers are in an unprecedented era of cognition of national fashion brands, so we may as well understand the origin and origin of domestic leather!

Introduction to personages interviewed by World Service

　　 Feng Zhanjun , deputy general manager of Xinji international leather field, male. Born in 1950, he was born in the 10th Street of Xinji city. He was once the deputy director of Xinji leather development committee and is now the general manager of Xinji international leather city. He is a native of Xinji. He has a deep understanding of the development of Xinji leather industry and participated in the construction and development of Xinji leather commercial city and international leather city.

Leather industry is the most dynamic and dynamic characteristic pillar industry of Xinji City, and also a traditional industry. It has the reputation of "Xinji fur is the best in the world", and "China leather capital" is the most beautiful city card of Xinji. At present, Xinji has become Asia's largest sheep leather manufacturing base, China's largest leather production and export base and national foreign trade transformation production and export base. The development of xinjipi leather industry to today's large scale and achievements really have a lot to do with the 40 years of reform and opening up. Moreover, it is closely related to the establishment and development of the "two leather cities". The so-called "two leather cities" are: China Xinji leather commercial city and Xinji international leather city.

Throughout the development of Xinji leather, Xinji leather has a long history and unique style, and the unique style left by the ancestors is the combination of fur and fur. Fur production has a feature, easy to workshop production, large and small can be, three machines, two machines, can be dry. During the cultural revolution, when the capitalist tail was cut, people's fur making was done secretly at home. The reform and opening up gave Xinji leather industry a chance to prosper again, and the family workshop production began to rise. In places where the leather industry was used to be, the division of labor was very clear in history. For example, there were more white leather businesses in Xinji 10th Street, dongliangma, chenmazhuang, Zhaozhuang, shipaoying, wangzhuangying and Tianzhuang. In addition, there were more leather products in ziyuzhuang and Xinji 8th Street. After the reform and opening-up, families have gradually started to do so, with distinctive features. There are fur, leather, and horse harness. In June 1984, the county government held the first fur material exchange conference since the founding of new China, which attracted a large number of businessmen from other provinces and cities, making Xinji leather industry more famous.

After more than ten years of development, by 1992, Xinji's leather industry had developed to a certain scale. According to the statistics at that time, there were more than 60 specialized villages, including leather making, fur making and clothing making. At that time, leather clothing became more and more popular, mainly including empty clothes and cotton police fur trousers. In other words, after more than ten years of development, Xinji leather industry has basically completed the original accumulation of capital. People have the desire to change from decentralized operation to centralized operation, and also have the desire to develop from small to large, from rural to urban agglomeration, The objective requirements of the market from separate and decentralized to centralized, that is to say, the objective conditions for the establishment of Xinji leather city have been met and formed.

Establish Xinji leather business city

In 1992, Deng Xiaoping's South tour speech opened a new chapter in China's reform and opening up. He proposed that economic development should be vigorously promoted, which is also an opportunity for the Yearbook. In June 1992, the municipal government assessed the situation and made a major decision to build China's Xinji leather business city. It planned "three districts and one area". One city refers to Xinji leather business city, The three districts are trial artillery camp leather making area, dongliuke leather making district and Maoying leather making district. First, a construction headquarters was set up, led by Yu Baoshan and Liu Cunzhu, and intelligently borrowed 8606 factory house as office and 10000 yuan from industrial and commercial bureau. The construction headquarters of Xinji leather commercial city started the collection work of leather commercial city. In addition, because Xinji municipal government decided to build a leather city, it was necessary to report to the domestic trade for approval. At that time, the whole country was in the upsurge of economy. It advocated "first getting on the bus and then buying tickets", while reporting to the higher level for approval and - at the same time starting construction, The first phase project of leather commercial city held the foundation laying ceremony.

In order to publicize Xinji's leather and the construction of leather commercial city, create momentum. From autumn and winter of 1992 to the beginning of 1993, Xinji municipal Party committee and municipal government organized various bureaus and units to set up sheds and sell leather clothes in the present municipal square on Saturdays and Sundays. Because the places where leather clothes were originally sold were scattered. Most of them were in Station Street, along the road from Xinghua Road to Hebei Yiji, there were fur shops on both sides of the road. There were also fur shops in the west of Hebei Yiji, and some in the village. Therefore, the municipal Party committee and the municipal government set up a temporary market in the municipal square. No matter where you take the leather coat, you can take it to the city square. You can take it from the Grange, from the test camp, or from Chengcheng friend. People from all over the neighborhood come here to sell real leather clothes. At the same time, the Xinji municipal government has asked the employees of public institutions to help mi Chengpeng sell leather clothes. Each stall has a unit. Alas, after more than a year, the scale of the fair has been formed, Liliu attracted people from all over the province, including Beijing and Tianjin, to buy leather clothes. This primitive way of "going to the market" was adopted to improve the reputation of Xinji leather industry, which laid a good foundation for the establishment and development of Xinji leather business city. On March 6, 1993, the "China Xinji leather commercial city" construction pledge meeting was held. On June 30 of the same year, Xinji leather commercial city was listed as the national market sequence by the Ministry of domestic trade, and the construction policy of "based on North China, radiating the whole country" was put forward. On September 28, 1993, the first China Xinji leather trade fair was held in leather mall.

Xinji leather commercial city was established by Xinji municipal Party committee and government to guide the leather industry. At that time, the Secretary of the city Party committee was Wang Zhongyi, and the mayor was Bian Chunyou.

The establishment of Xinji leather commercial city reflects the wise decision of the municipal government leaders. The construction is very timely and in place. It was born from scratch, from small to large.

There are mainly the following elements:

First, Xinji fur has a long history and rich cultural heritage, which is the national fur distribution center in history.

The second Xinji fur factory was originally a key state-owned enterprise in China. It had a place in the fur market of the whole country. It was well-known all over the country. Because of the ineffective system, the system was not changed

On the contrary, at the end of 1999, the fur factory was basically disbanded. At that time, the three districts of Xinji leather commercial city had been completed. At the same time, a number of state-owned enterprises, township enterprises and village enterprises were dissolved. These enterprises cultivated a lot of talents, which objectively provided talent elements for the establishment and development of the leather industry of Nianji.

Thirdly, from the technical level, after the reform, Xinji leather has continued the old traditional handicraft production mode. In history, Ningji is the most complete and exquisite technology, the most complete industry and the most abundant products in China's fur industry. It has an ancient traditional small workshop production belt and thinks about a lot of technology. These production technologies are deeply rooted in a wide range of village soil, and these production roots are easy to form small-scale and large groups, which provides a rich industrial base for the establishment of leather domain.

From 1993 to 196, Xinji leather business district has successfully built four districts, covering an area of 100 mu. Every year on September 28, Xinji held a Leather Fair. However, it is worth mentioning that by October 27, 1995, the third Xinji leather trade fair was upgraded to a National Leather Fair, which was organized by China Light Industry Federation, Hebei provincial government and Xinji municipal government. By 2017, it had held 25 consecutive leather trade fairs.

After the establishment of leather commercial city, the leather industry in Xinji developed rapidly. In 1995, there were 883 individual enterprises in Xinji and leather commercial city, mainly in leather, clothing and fur making. From 1993 to 2000, Xinji leather products were sold to all parts of the country, and the sales of Xinji leather accounted for 70% of the national market. In 1995, Xinji leather began to enter the Russian market. Most of the leather clothes in Russia were made of pig skin, while the leather clothes of Xinji were mostly sheepskin. They were soft, comfortable and high-end, which successfully opened the Russian market. Xinji municipal government visited Russia for two consecutive years from 1996 to 1997 to investigate the market and set up an office in Russia. In 1998, some enterprises began to do foreign trade. A total of more than 500 households sold leather clothes in Russia. According to the Customs Statistics in 200 years, the export volume of Xinji leather reached about 1 billion US dollars every year, and Dongzheng market with Moscow as the wholesale market was successively developed. The fur from Xinji to Moscow was mainly sent to Eastern European countries such as Azerbaijan, Bulgaria, Romania, Poland, and later developed Europe and America. At that time, there were also some border trade in Japan and other markets, such as Fenzhou, Manzhouli, Xinjiang, frontier hotels and Horgos, etc., and the transaction volume was equivalent to that of export trade. The establishment of LINGJI leather business area has played a very important role in the development of Xinji leather industry, which is mainly manifested in the following aspects: first, the new integration of Xinji leather and fur industry room, the reasonable allocation of labor force, production capital and other household factors; second, it gives enterprises a self-development from small to large, from large to strong, The original historical position of the new year furs has taken place, and the industry of rice left by the old farmers has been greatly promoted. Fourthly, the market of clearing fruits and furs has been improved in the whole country. The Department of dumao, which is known for its name and image, has a micro dominant position in China. Therefore, Xinji leather occupies a dominant position in the original health books of leather hand and has a certain right of speech. It can be said that Youji's leather industry occupies the largest market in China, and some industry standards, such as national fur testing standards, leather making standards and fur standards, are modified and improved according to the standards of Xinji leather industry, which is an important milestone in the development history of Xinji leather industry

Ten years after the establishment of the leather business city, that is, around 2000, all leather business households turned to the foreign trade market, which can be said to have done smoothly. After 2003, Xinji leather gradually gave up the domestic market. In 2008, iros began to grow up

The scale of the clearance of grey customs, so that the foreign trade market seriously frustrated, Russia's Moscow, new Siberia. St. Petersburg and other major markets lost about $1 billion, which can be said to be a heavy blow to Xinji leather industry. From this time on, we Xinji municipal Party committee and government and Pingji leather elites realized that we can't walk on one leg or simply rely on the foreign market. To regain the domestic market and restore Xinji's position in the domestic market, a consensus has been reached between the CPC Central Committee and the municipal government and the leather industry leadership. However, the domestic leather market at that time had been occupied by Haining. It can be said that the year 2000 was a great achievement for xinjipi's graduation. There was no consensus in the enterprises on the package. Some enterprises still had illusions. The Russian market dream improved in 2012 and 2013. It was a good year, but it soon collapsed completely.

After the setback in 2008, we began to investigate the national market. Liang Zhong, the general manager of shiyijian group, Liang Jianci of Xinji leather commercial slope management committee, Wen tonggen and other people who are familiar with the national market began to investigate the national market. First, we looked at the Haining market, which is a business model based on centralized sales and decentralized operation, We also looked at Yiwu small commodity market in Jianjiang, Lizi silk market in Shengze, and Mao market in tongerbao in Liaoning Province. We inspected the markets all over the country and got inspiration. After coming back, we reported to the municipal Party committee and municipal government. We should also follow the way of centralized sales and decentralized production like Haining. It is suggested to build a high standard domestic leather market.

Establishment of Xinji International Leather City and construction plan of one city and ten centers

In 2009, with the full support of the Xinji municipal Party committee and the municipal government, the Xinji International Leather City project was planned and constructed with the investment of the first construction group of Xinji city. The overall planning is "one city and ten centers", covering an area of 5600 mu, with a total planned investment of 16.8 billion yuan, including the famous products shopping center and the raw and auxiliary materials trading center. After the completion of all the projects, Xinji International Leather slope will become a world-class Center for the development, manufacture and trade of leather and fur products.

On August 6, 2009, xinxinji international leather city began its business in Moji. On September 28, 2010, it opened; The first phase of product shopping center was completed and opened. The first phase investment was 580 million yuan, covering an area of 160000 square meters. Two years later, the second phase of Jianpi opened in September 2012. The second phase raised 760 million yuan, accounting for 200000 square meters of the ground. After three years, the new leather market was built, becoming the largest leather market in China.

If the glory of the old leather city (Xinji leather commercial city) is a milestone in the history of Xinji leather, then Xinji international leather city leads Xinji leather to a new brilliant historical turning point and a new milestone.

Xinji International Leather City has changed the traditional mode of micro production and decentralized sales, and the traditional business model of workshop, sitting and other merchants. Will be the original relatively low-grade

The sales model has changed to rely on the International Leather City as a high-end platform to sell. When retailers and sellers come to the International Leather City, they will have an overall vision. They can focus on the strength and achievements of Xinji leather industry. From the International Leather City, we can see the brilliance of the whole Xinji leather industry. In addition, the construction of international leather city has saved the domestic trade market of Xinji. It has led Xinji leather to reshape the domestic market, and promoted the transformation and upgrading of leather industry households from foreign trade enterprises to domestic and foreign trade enterprises.

At present, there are 1200 enterprises, 32 world brands, more than 100 national brands and provincial brands in phase I and phase II of mingpin shopping center. Xinji International Leather City integrates wholesale and retail, product research and development, tourism, shopping, food and beverage, etc. in the past eight years, Xinji International Leather City has become a "national five-star professional market", "national famous leather industry month", the first phase project of Meifu use, Gu more than 10 mu (with a total area of 200 mu), brand creation demonstration area and national waiai transformation and upgrading professional demonstration base, Consumers at home and abroad have come in succession. The daily flow of customers in the shift season reaches 10000 person times, and the annual sales volume reaches 2-3 billion. With a word of "skin", Xinji International du Ben city has attracted shoppers, Yuan watchers and extraordinary people from all over the world to promote the regional brand value of "annual collection fur". In 2014, according to CCTV's Shi Bu news, the market value of the "fur collection" brand was 13.2 billion yuan,

The construction of "Yuanpu village materials trading center" was started in June 2012. On July 28, 2015, the first phase of the project, Meifu, is more than 10 mu (with a total area of 200 mu), and has become the most popular fur, turf and raw materials trading center of xiongda in Northern China. The first phase of the leather trading center is under construction and is scheduled to open on July 8, 2008. Other projects will be constructed in succession. Reviewing the development of chanji leather industry for more than 40 years, firstly, sheepskin leather represents the level of China and has become the largest leather making base in Asia. At present, there are 106 enterprises in Xinji leather making area. Second, it has promoted the development of the garment industry. Recently, there are more than 1000 garment processing enterprises in the garment making area. Third, it promoted the development of the fur industry. The sale and dyeing of fur, the production of fur, the production of fur accessories, also promoted the development of fur industry. Our knickers, Pai overcome, are all hairy. The characteristics of Xinji leather clothing are the combination of leather and wool, and the combination of wool and fabric. The characteristics of Xinji leather clothing are knick suit, Pai overcome, fur and feather City suit, fur coat, fur and fur one body, fur leather two body, etc. Fourth, it gave birth to the glove industry. At the beginning of the reform and opening up, Xinji township enterprises had many hand Street factories, all of which were for labor protection. They were cloth factories. Later, Daoyuan side was making use of the corner branch to produce hundreds of millions of gloves a year. Gloves with Xinji characteristics can be said to be the largest glove production base in Xinji, There are both domestic and foreign trade, and the technology of gloves is becoming more and more exquisite. The Fifth Street has developed some small leather tip industries related to fur, such as leather stickers, leather slippers, leather collars, bags, handbags, leather pendants and small accessories, which are produced by using leather scraps, There are also leather products such as children's shoes and toys made from the leftovers of fur and leather.

The construction of Xinji International Leather City has played a key role in guiding the future of Xinji leather industry, garment making, leather making and future glory. When the International Leather City opened, there was a banner that said, "set sail with glory and lead the future of the industry". In the near future, we will build Xinji international leather city into China's leather aircraft carrier and lead Xinji leather to the world.

Special thanks:

Part of the material for this interview comes from the famous flower fur Culture Museum,

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