Edenbo Adenburg Joins Hands With China Garment Association, Tsinghua Academy Of Fine Arts And Other Institutions To Build China Park R & D Base

Nowadays, the young z-era has become the focus of the new era. As digital network aborigines, their personality is more independent, more concerned about the experience of life, like to be full of challenges, love the freshness of things, and know how to excavate good values and services. At the same time, with the increasing popularity of consumers for domestic products, the brand should be more in line with the high beauty consumption concept of the Z generation personality, improve the brand image and status, and convey a positive and unique life attitude.

As an advocate of Chinese school to overcome culture, edenbo Edinburgh Combined with modern popular elements and park culture, it is committed to creating a unique lifestyle of urban men and promoting the development of park culture. In April 2022, edenbo adenburg signed a cooperation agreement with China Fashion Association and Academy of fine arts of Tsinghua University to jointly establish the "China clothing association Pai overcome innovation research and development center". It will establish a long-term, close and win-win strategic partnership, integrate the resources of the association, enterprises and universities, and jointly promote the design and development, research and development of clique through the deep integration of industry, University and research Industrial application and personnel training, while promoting the development of park culture.

　 Focus on product power and expand brand influence

As early as 1991, when edenbo was founded, it focused on“ School overcome ”In order to overcome the track, focus on the breadth of categories and expand the scene application, edenbo aidenbo Fujian headquarters has established and owns the R & D base of Chinese School of art. At the same time, it has further cooperated with the Academy of fine arts of Tsinghua University, Beijing Institute of fashion and other colleges and professors to establish the "Tsinghua Academy of Fine Arts Park R & D team", which will focus on the functionality of faction overcome, and focus on the development of category and scene application Based on the complementary advantages, information exchange and resource sharing, we should strengthen the technology collaborative research and share the innovation achievements. Form the original and innovative power, and promote the innovation and development of Parker category.

　　 Professor Jia xizeng, the research and development base of edenbo in China, is the leader of Parker's special research team

Pakie, a transliteration of park, is a traditional European outdoor rain proof type loose coat Because of the humid weather and environment, the traditional military uniform can not meet the needs of war equipment. Therefore, the original pike dress reflects the dress reform of soldiers during World War I, "the Trench Coat trench uniform "mainly emphasizes the function and practicality of clothing. Another source of fabric used in the early hunting was to overcome the power of Paik as a source of power.

　　 Brand culture and era empathy

Based on the background of digital marketing era, the change of Chinese aesthetic culture has become China's starting point to design from the cultural circle composed of interest and Z generation's attitude towards diversification and individualization Clothing industry The development trend of.

This time, the cooperation between edenbo adenburg and the Academy of fine arts of Tsinghua University is an in-depth interpretation of edenbo's adenburg park culture, and it also attaches importance to the focus groups in the new era. Edenbo aidenbo wants to emphasize the brand culture and the emotional resonance of consumers, so as to take this opportunity to get closer to the young consumer groups, Let the young consumer groups have a stronger perception of the brand.

After more than 200 years of accumulation, pike is far from one clothing It releases a kind of culture and the life style of a group of people, and represents the spiritual and cultural pursuit of inheritance and innovation of modern people. Today's edenbo edenberg shows pike, which embodies the brand spirit and culture, adventure and classics, leisure lifestyle, and the unique new classicism of edenbo edenberg.

Never forget your original intention and forge ahead, EDENBO Adenburg will continue to strengthen the R & D of parka, integrate social academic resources, carry out in-depth cooperation of industry, University and research through the "China Clothing Association - Pai overcome innovation research and development center", explore forward-looking research and development, inherit the iterative innovation of Parke for a century, and create a unique Parke clothing industry with Chinese characteristics Technology problems and other concentrated efforts to seek professional breakthroughs, providing incubation soil for all kinds of Parker innovation technology.

Facing the future, facing the world, edenbo Edinburgh Always adhere to the core values of "professionals do professional things, professional things make professionals", focus on high cost-effective parkwear with the posture of good timing, location and harmony, go abroad and compete with international parkwear products on the same platform, promote the development of China's parkwear industry into a new era, and make new contributions to the construction of a fashion power!

Edenbo, adenburg, Parker family, fearless because of love!